A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. He brings a refined sensibility to all he does.
From financial services and healthcare, to the arts, entertainment, packaged goods and more – experience from one category is an asset for others. We head for the heart, from core brand insight to the big idea that best expresses the promise of your brand.Experience
During a hot stretch of the pandemic, I had the opportunity to test drive a cool set of Canon Sumire prime lenses from Canon Burbank (thanks fellas). I created this spot, on spec for Prosecco Minetto. I set out to create the feeling and tastiness of Prosecco, the dry, crisp, pear-like effervescence of a cold glass, slowly poured.
These lenses have a lot of character shot wide open that I find beautiful for the right project. Stopped down, they begin preforming like other modern lenses, in particular their siblings.
A quick bit of scouting on my patio and some early morning sunlight, a piece of bead board, the Prosecco Minetto, a flute, a piece of Carrara marble and I was off to Italy.
During 2022, the Management & Business Department at Skidmore College noticed a trend among other departments across the campus to develop their own identities for use on social media and around campus. Not to be outdone, the department asked me if I wouldn't mind developing a mark for our use. It was my pleasure to engage with the department in support of this idea. It's unusual among liberal arts colleges to have a management and business program. Skidmore's positioning, Creative Thought Matters, is at the heart of everything we do on campus, no less so in the M&B Department. It was essential to support this idea while also developing a mark unique to the department. This mark plays with graphic shapes of M & B to create an abstraction that is reflective of not only the shapes but also reminds us of flowers, leaves and growth. Organic and dynamic, the interpretation of the form changes with the orientation.
The other day, I was listening to a popular marketing podcast. This was a post super bowl episode, and the topic was the commercials. Guests on the show included various brand managers and agency folk. They were talking about a common theme of their work which they all agreed was the big driver of theirContinue Reading