For your brand story to be as expansive as possible in the telling, it must be as simple as possible in its conception.

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Brandformology; what moves people moves brands.

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Words with Pictures, Skidmore College, F. William Harder Lecture

Part of my work at Skidmore College as the F. William Harder Professor of Business Administration includes the recruitment and production of an annual lecture. Each year, a speaker is recruited and asked to present to the students a topic within their areas of interest and expertise. This year, it was me. The link to

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