Brandformology
Brandformology; what moves people moves brands.
Experience
We are driven by the act of creation.
From financial services and healthcare, to the arts, entertainment, packaged goods and more – experience from one category is an asset for others. We head for the heart, from core brand insight to the big idea that best expresses the promise of your brand.
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Words with Pictures, Skidmore College, F. William Harder Lecture
Part of my work at Skidmore College as the F. William Harder Professor of Business Administration includes the recruitment and production of an annual lecture. Each year, a speaker is recruited and asked to present to the students a topic within their areas of interest and expertise. This year, it was me. The link to
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