During the height of the Covid-19 pandemic, Brandforming partnered with a PR firm to help craft and produce spots for Brondell Pro AG+. This amazing piece of technology filters Covid-19 out of the air, making small spaces safer to inhabit.
Brondell Pro AG+ enabled small businesses to open, allowing all of us the opportunity to get out as restrictions eased up. The narrative was clear and tight as was the execution. We had a three-hour window before the Cafe’ would open. Efficiency, is always a best practice.
Going into production during the pandemic was not for the faint of heart. Even with the Brondell Pro AG+ in place during our shoot, we still needed to observe all the guidelines for social distancing, safe handling, masking, and no contact on set.
The Brandforming-Vocal Pictures crew on location was kept to a minimum. The talent was also kept to a minimum: Café owner and two customers.
It was not easy, but we made it work; delivering a tight narrative that positioned the Brondell Pro AG+ as an essential tool for small business. This spot and others we created, aired on national news programs, helping small business owners find a solution to re-open their doors.