A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. He brings a refined sensibility to all he does.
From financial services and healthcare, to the arts, entertainment, packaged goods and more – We head for the heart, from core brand insight to the big idea that expresses the promise of your brand and compels audience action.
ExperienceDuring a hot stretch of the pandemic, I had the opportunity to test drive a cool set of Canon Sumire prime lenses from Canon Burbank (thanks fellas). I created this spot, on spec for Prosecco Minetto. I set out to create the feeling and tastiness of Prosecco, the dry, crisp, pear-like effervescence of a cold glass, slowly poured.
These lenses have a lot of character shot wide open that I find beautiful for the right project. Stopped down, they begin preforming like other modern lenses, in particular their siblings.
A quick bit of scouting on my patio and some early morning sunlight, a piece of bead board, the Prosecco Minetto, a flute, a piece of Carrara marble and I was off to Italy.
During 2022, the Management & Business Department at Skidmore College noticed a trend among other departments across the campus to develop their own identities for use on social media and around campus. Not to be outdone, the department asked me if I wouldn't mind developing a mark for our use. It was my pleasure to engage with the department in support of this idea. It's unusual among liberal arts colleges to have a management and business program. Skidmore's positioning, Creative Thought Matters, is at the heart of everything we do on campus, no less so in the M&B Department. It was essential to support this idea while also developing a mark unique to the department. This mark plays with graphic shapes of M & B to create an abstraction that is reflective of not only the shapes but also reminds us of flowers, leaves and growth. Organic and dynamic, the interpretation of the form changes with the orientation.
One of the most important characteristics of a successful salesperson is the ability to accept rejection. Advertising accepts rejection without emotion. Advertising in digital media is the most efficient rejection machine ever invented. The digital cold call clogs in-boxes, clutters social media posts, and pops up in interruptive and annoying frequency. The hypnotic effect of
Continue Reading