The brand mark design for Encepur was developed for Bavarian Nordic. Encepur is used to treat for tick borne encephalitis. Encepur is formulated to focus on European strains of the virus. The shape of the capital letter E was given organic form to reflect the outdoors; a reminder to patients and physicians alike that when going outdoors they need to protect against encephalitis. Our visual design leverages the use case for the product, becoming a powerful expression of brand purpose.