A creative consultancy that brings cultural resonance to your brand, so that it comes to life in the head and heart of your customers.

Brand Strategy • Creative Solutions • Business Results

Unlock the full potential of your brand by expressing its core idea in the simplest most powerful form.

Your core customers’ expectations must be reflected in the execution of your brand. To achieve meaningful and lasting relevance, we must be ruthless editors and focus only on the things that matter most.

Working together we will Head For The Heart.

Guy Mastrion

Guy Mastrion
Founder, Brandforming and Vocal Pictures
F. William Harder Chair Professor of Business Administration, Skidmore College

Guy’s well-earned expertise in strategic creative development ranges from consumer and B2B advertising in broadcast media, print, multi-screen digital engagements and film. His experience spans local, national, and international markets and his creative leadership has resulted in hundreds of awards for creativity including the Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others. Guy has also served on the executive jury of the Clio and the Global awards.

A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. Through his experience Guy brings a refined, cultural sensibility to all he does.

Prior to founding Brandforming and Vocal Pictures, Guy was one of three founders and Chief Global Creative Officer of Palio Communications, an internationally recognized agency specialized in healthcare. As Chief Global Creative Officer, Guy was responsible  for global creative engagements across the US, EU, Latin America and Asian markets.  Additionally, Guy held senior creative leadership positions in legendary NYC agencies Saatchi & Saatchi, McCann Erickson, Dancer Fitzgerald & Sample, Bates and McCaffery McCall Partners. Earlier in his career, Guy worked creating props and special effects in the film industry. Projects spanned TV Commercial work for brands such as 7Up, Bonjour and Atari to films such as Easy Money, The Flamingo Kid, and A Mid-Summer Nights Sex Comedy. Other work includes industrial films for brands such as Heublein and Panasonic. Guy was co-producer and cinematographer on the award-winning documentary Bicycle Lessons.

More recent work includes consulting on brand development, planning and tactical strategy, campaign ideation and creative asset execution.  Additionally, Guy works directing and filming documentary projects as well as creating narrative work for a broad range of clients, both individuals and corporate alike.

Family man, Fisher of flies, Student of life