Brandforming by Guy Mastrion: A creative consultancy that brings cultural resonance to your brand, so that it comes to life in the head and heart of your customers.

What we do, we’ll do together.

Unlock the full potential of your brand by expressing its core idea in the simplest most powerful form.

Your core customers’ expectations must be reflected in the execution of your brand. To achieve meaningful and lasting relevance, we must be ruthless editors and focus only on the things that matter most.

Working together we will Head For The Heart.

Guy Mastrion
Founder, Brandforming and Vocal Pictures
F. William Harder Chair Professor of Business Administration, Skidmore College

Guy’s well-earned expertise in strategic creative development ranges from consumer and B2B advertising in broadcast media, to print, multi-screen digital engagements and film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity including the Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.

A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. He brings a refined sensibility to all he does.

Prior to founding Brandforming and Vocal Pictures, Guy was one of three founders and Chief Global Creative Officer of Palio Communications. Additionally, Guy held senior creative leadership positions at Saatchi & Saatchi, McCann Erickson, Dancer Fitzgerald & Sample, Bates and McCaffery McCall Partners. Earlier in his career, Guy worked creating props and special effects in the film industry. Projects spanned TV Commercial work for brands such as 7Up, Bonjour and Atari to films such as Easy Money, The Flamingo Kid, and A Mid-Summer Nights Sex Comedy. Other work includes industrial films for brands such as Heubline and Panasonic.

More recent work includes that of co-producer and cinematographer on the award-winning documentary Bicycle Lessons. Currently, Guy works directing and filming documentary projects as well as creating narrative work for a broad range of clients.

Family man, Fisher of flies, Student of life