We partner with individuals who want to unlock the full potential of their brand by expressing its core idea in the simplest most powerful form. We’re multidisciplinary creative thinkers and image makers with expertise in design, campaign, film and digital works, dedicated to the strategic creation and transformation of brands.
Your core customers’ expectations must be reflected in the execution of your brand. Brands come alive for customers in moments of truth. And in these moments, the promise of your brand must meet their expectations. To achieve meaningful and lasting relevance, we must be ruthless editors and focus only on the things that matter most to your customers.
Join us as we, Head for the Heart.
Guy Mastrion is the President and Chief Creative Officer of Brandforming and the F. William Harder Chair Professor of Business Administration at Skidmore College where he teaches courses on Branding and Commercial Production.
Guy’s well-earned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multi-screen digital engagements and documentary film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity including the Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.
A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. He brings a refined sensibility to all he does.
Prior to Brandforming, Guy was one of three founders and Chief Global Creative Officer of Palio Communications and additionally, held senior creative leadership positions at Saatchi & Saatchi, McCann Erickson, Dancer Fitzgerald & Sample, Bates and McCaffery McCall Partners.
Guy, Family man, Fisher of flies, Student of life