A brand consultancy that brings cultural resonance to your brand, so that it comes to life in the head and heart of your customers.

Brand Strategy • Creative Solutions • Business Results

Unlock the full potential of your brand by expressing its core idea in the simplest most powerful form.

Your core customers’ expectations must be reflected in the execution of your brand. To achieve meaningful and lasting relevance, we must be ruthless editors and focus only on the things that matter most.

Head For The Heart.

Guy Mastrion

Guy Mastrion
Founder, Brandforming and Vocal Pictures

Guy’s well-earned expertise in strategic creative development ranges from consumer and B2B advertising in broadcast media, print, multi-screen digital engagements and film. His experience spans local, national, and international markets and his creative leadership has resulted in hundreds of awards for creativity including the Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others. Guy has also served on the executive jury of the Clio and the Global awards.

A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. Through his experience Guy brings a refined, cultural sensibility to all he does.

Prior to founding Brandforming and Vocal Pictures, Guy was one of three founders and Chief Global Creative Officer of Palio Communications, an internationally recognized agency specialized in healthcare. As Chief Global Creative Officer, Guy was responsible  for global creative engagements across the US, EU, Latin America and Asian markets.  Additionally, Guy held senior creative leadership positions in legendary NYC agencies Saatchi & Saatchi, McCann Erickson, Dancer Fitzgerald & Sample, Bates and McCaffery McCall Partners. Earlier in his career, Guy worked creating props and special effects in the film industry. Projects spanned TV Commercial work for brands such as 7Up, Bonjour and Atari to films such as Easy Money, The Flamingo Kid, and A Mid-Summer Nights Sex Comedy. Other work includes industrial films for brands such as Heublein and Panasonic. Guy was co-producer and cinematographer on the award-winning documentary Bicycle Lessons. Guy works directing and filming documentary projects as well as creating narrative work for a broad range of clients, both individuals and corporate alike. Other films include, The Prostate Chronicles, Earth Wind and Fire, the story of Bonsai pot artist Gayle Fiato, Influence of the Stars, with narration by Chuck Nice.

Additionally, beginning in the fall of 2017 through spring of 2023 Guy was the F. William Harder Chair Professor of Business Administration at Skidmore College where he taught two courses; branding and commercial production. As part of his role he also produced the annual F. William Harder Lecture, supported Skidmore’s initiatives in entrepreneurship, worked closely with alumni as well as advancement in support of the college mission. His course on branding was so popular it has been adopted by a tenured faculty and remains an important course in the college catalogue.

Family man, Fisher of flies, Student of life