Brandforming by Guy Mastrion: a creative consultancy that brings cultural resonance to your brand, so that it comes to life in the head and heart of your customers.

What we do, we’ll do together.

Unlock the full potential of your brand by expressing its core idea in the simplest most powerful form.

Your core customers’ expectations must be reflected in the execution of your brand. To achieve meaningful and lasting relevance, we must be ruthless editors and focus only on the things that matter most.

Working together we will Head for the Heart.


Guy Mastrion

Founder, Chief Creative Officer, Laser Operator

Guy Mastrion is the President and Chief Creative Officer of Brandforming and Vocal Pictures.  Guy is also the F. William Harder Chair Professor of Business Administration at Skidmore College where he teaches courses on Branding and Commercial Production.

Guy’s well-earned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multi-screen digital engagements and film. His work spans local, national, and international markets and has garnered hundreds of awards for creativity including the Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.

A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. He brings a refined sensibility to all he does.

Prior to Brandforming, Guy was one of three founders and Chief Global Creative Officer of Palio Communications and additionally, held senior creative leadership positions at Saatchi & Saatchi, McCann Erickson, Dancer Fitzgerald & Sample, Bates and McCaffery McCall Partners.

Guy, Family man, Fisher of flies, Student of life