We all know the story about how creative we are as kids and by the time we’re adults most of us lose it all. The arts in our schools are often the first thing to go when budgets are tight and the emphasis has always been in favor of the other core disciplines. But now

  Earlier this year I was asked to curate an art show. I’ve never done this before, and leapt at the opportunity to get involved. Over lunch with Maureen Sager of the Spring Street Gallery and Lori Goodale of PALIO we talked about creativity. People who don’t work in traditionally defined creative roles are quick

In late June Brandforming was in engaged by Maserati of Albany to help launch their dealership. There are currently only 18 dealerships across the US that represent Maserati of North America. Compare this to Chrysler which, by one account, has 2,390 Chrysler-Dodge-Jeep-Ram dealerships in the United States or BMW with 350 and right away you

A few weeks ago the nice people at the Clio Awards were kind enough to give me the opportunity to share news of my new creative agency and general point-of-view about work in the healthcare space. I was really pleased to find this article in the Harvard Business Review that underscores and supports the approach