Life as it truly is

In March of 2015 the legendary filmmaker Albert Maysles left this earth for the great beyond. In his lifetime he and his brother David, who passed many years before, established a way of working in documentary film that elevated our ability to see life as it truly is, with as little artifice as possible. The December 27, 2015 issue of the NY Times Sunday Magazine brought Albert Maysles and the work of The Maysles Brothers back to me in the cover article, The Lives They Lived.

The seminal works of The Maysles Brothers are many and if you have not seen them, you should watch a few: http://mayslesfilms.com/films.

The Maysles Brothers work continues to have significant impact on the work of filmmakers around the world. Their approach was strongly observational and the aesthetic, sparse. Their faith in reality, as equally if not more interesting and powerful than fiction, created films of a raw, visceral quality. Occasionally in moments hard to watch, but also impossible to look away.

Albert Maysles began his career as a teacher of Psychology and, in fact, it was an interest in filming the life of patients in a mental hospital that represents his very first film, Psychiatry in Russia. This drive to represent reality unfiltered, to show things as they are, still holds incredible power and potential, especially in healthcare.

Early in my foray into Healthcare advertising, I was doing a lot of work for broadcast, and I certainly contributed my share of work to what is now the formula.  That said, I was really fortunate to work with Maysles Shorts, a division of the company helmed by David McNamara. As a division of Maysles Films, it was anchored in the traditions the brothers had established. David and I did some really nice work together.  I’m not sure if the Maysles hired David because he has a gifted eye, or because they saw in him a devotion to a way of working that would continue exploring opportunities to attempt to see life as it truly is. Regardless, David remains an excellent filmmaker with an approach that is all his own, but remains straightforward and honest too. You can learn more about David and what he’s up to these days at the Collective.

Given the overall market conditions in Healthcare, it is more important than ever to create work with strength and honesty. Work that will go beyond selling treatments and help patients understand the value of compliance and adhering to their therapy. It’s time to explore new ways of representing and seeing solutions in healthcare that improve on the outcomes we have achieved thus far. The work of the Maysles Brothers remains so powerful because it is work that has a Head For The Heart. It is a belief in the intimate power of life as it is – an un-glossed honesty that captures human nature with an observing, unwavering respect for humanity.

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