Take two for ideation

I took this picture of two espresso cups at one of our infamous creative rave sessions, this  time we were in Miami cooking up some big ideas for a global healthcare brand. Espresso is a hot commodity at these sessions. We often go at ideation for days on end. Our energy stores can run low while we fill the room high with ideas. An afternoon espresso or two have been known to shake loose the cob webs.

Ideas are not usually far behind. In Cafe veritas.

And my cafe of choice, if given the choice is Sant’Eustachio il Caffè 

If only every creative session could be held at 82, 00186 Roma RM, Italy