Aversion Control

One thing I’ve noticed in this semi-post pandemic work world is that despite demands by many companies that people return to the office, many people continue to work with a remote mindset.

There seems to be an aversion to getting together in the same room and hashing it out, whatever it is. Physically, on days back in the office, people are not taking full advantage of the opportunity for being in the same place at the same time, working on the same stuff, solving problems together. And, most importantly, learning from each other.

The world is suffering a virtual hangover.

Poor habits from the home office abound. For example, chatting via text or slack, slacking off is what I’m calling it. If you’re a senior manager, you have the obligation to guide junior team members, who may lack the experience as well as others who should know better.  It’s your job. Get the ball rolling, help your teams appreciate the benefits of getting into the same room and hammering out a solution.

No more slack time.

If you’re running a brand, a marketing team, agency or even a production company, I can offer you this insight. There are members of these teams who are junior and have no idea what they are doing. They are wasting a great deal of time and probably costing you money. They need leadership, management, and mentors.

Tools like Slack are effective when used with intention and clear purpose. In fact they can save time and create efficiency, but they are terrible for training your team on the ins and outs of producing great work.

I’m happy to bill you for my time.