La Marca shoe ad from French Vogue shot by the photographer Guy Bourdin. He  put his initial image up on a TV, then he shot the screen.  It created a dynamic and dramatic effect, then we doubled the image to create the spread. Simple. Graphic. Effective. Italian shoes in French Vogue. Circa 1982, a classic black and white esthetic , a beautifully conceived and executed image and clever art direction never go out of style.