La Marca shoes for French Vogue, photography Guy Bourdin. This is a campaign I worked on in the early 80’s. Mr. Bourdin, projected his image onto a black and white TV, then made another image. We double up the image to create a spread. Classic black and white aesthetic, French style and clever art direction too…magnifique!

I have always enjoyed working in fashion, mostly because I love working with and making images. Fashion is challenging in unique ways, not highly conceptual in the traditional sense of advertising ideas but highly conceptual as a representation of an emotional need, the clothing, the fashion… is the idea, it is the mood, the projection, the persona. The job of the fashion creative director, art director and photographer is to avoid over art directing the ad. We must elevate the work, that is the fashion, without competing with it for attention. It is a subtle balancing act that might best be described as restrained sophistication.

 

 

Two spreads for Grace Ormonde magazine. Part of an on-going media program for Monvieve. We’re also creating on-line media to support the brand for the fall bridal season.

In Mid-April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for our client Monvieve. Monvieve is a haute couture Italian Fashion Brand.

Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine. Our client, Alison Miller, the creative director and owner of the label, works with each of her clients to assure the experience is as flawless as her veils.

Villa San Michele dates from the 15th century, the Villa’s facade is attributed to Michelangelo. Step inside and you experience the ethereal beauty and solitude of a Renaissance monastery that is as much a part of Italy’s culture as the country’s greatest cathedrals and galleries. Grazie’ a lei Clio Cicuto and the entire team at Villa San Michele.

For those who know me personally you will immediately grasp the joy in this moment, a lover of art, art history and nearly all things Italian.  To work with another Italian luxury brand such as Monvieve and to shoot in Florence, puts this gig on the top of my list of great experiences. Our photographer, Massimiliano Botticelli and his all star team did an amazing job, flawlessly executing a long and intense day of shooting. His team hit every mark in our production schedule to take best advantage of the glorious natural light. Max did not stop until the sun was gone from the sky. Grazie’ a lei Max!

Framing images for our campaign #MonvieveMoments against a backdrop designed by Michelangelo was the culmination of a tremendous amount of work by our client. Team Brandforming was thrilled to play our part in bringing the story to life. It takes years of dedicated focus and talent to succeed in the fashion industry and Alison is on her way to her next success.

Defining Moments is what Monvieve is all about and it is exactly what is achieved whenever a woman steps into a Monvieve product. It is a transformative moment, a defining moment, a #MonvieveMoment

Check out some of our production stills up on the Monvieve Facebook page. Follow Monvieve on Instagram. Please remember, it’s nice to share.