Brandforming was on location at Carnegie Mellon filming a PSA for the Computer Science Teachers Association. We nicknamed the spot Robot Love.  

After months of work and insight development, derived from one-on-one interviews, we finally rolled cameras. Special thanks here to our partners Associations Development Group for bringing Brandforming on as collaborators.

We created 5 different concept boards for client review. It didn’t take long for the client team to settle on of the themes we presented; Computer Science. Cool Stuff.

The goal of the PSA is to encourage more young people, especially girls, to get involved in computer science. In fact, the Fox TV show, FabLab is equally dedicated to this goal. Nearly half the high schools in the US do not offer computer science. It’s astonishing to consider since there is hardly a life today untouched by some aspect of computer science.

Filming took place at Carnegie Mellon because of their outstanding computer science program and also because of Professor Manuela Veloso. Professor Veloso is an extraordinary person, her brains, talent and determination make her a fantastic teacher, mentor and coach to all the enthusiastic students we met while filming. Thank you #ManuelaVeloso. Thank you #CMU. Thank you #Pittsburgh.

Professor Veloso is very quick to point out that computer science is about a lot more than just robotics.

Kids in America need more exposure to computer science and a better understanding of the many career opportunities associated with it. I hope the TV show #FabLab catches the imagination of its young audience and that our TV spot helps drive awareness of just how cool computer science really is.

It was good fun working with Robots to help tell our story. It was also great to work with Professor Veloso, her students and the producers of the show FabLab too.

Robot Love, the science behind computer science.

Team Brandforming and Computer Science, now that’s Cool Stuff.