Wallace Turner Law is the first black, female-owned law firm in the Albany Capital region. It has been a great pleasure and honor to have been selected to help with their first significant media launch. This work was done in collaboration with Business For Good. My work began with the proverbial deep dive into the Wallace Turner practice - Business, Real Estate and Personal Injury Law. A strategic analysis of the marketplace, market research on consumer sentiment, brand positioning, and finally, creative development that gave rise to LevelUp.Law. This is not simply a unique and memorable URL, it resonates from the belief that "people today deserve better." The campaign includes Out of Home, Digital Banners, a 30-second TV spot and other content across social channels.

Wallace Turner Law, Level Up