Caribbean Coalition For Tourism; united to promote travel to all the islands of the Caribbean.

This ad campaign ran in travel and destination magazines as well as publications such as the NY Times Magazine. It was at a time when travel was down and the effort was essential to help support equally all the island nations and destinations of the Caribbean. These ads were designed as lead generation tools to get potential travelers on the phone with representatives who were ready to engage in helpful conversation while also fulfilling the request for the travel guide.