No one asked but we did it anyway.
Celebrity and non-celebrity friends of Caffè Lena stepped up to the mic, and we were in business. The fundraising business that is.
The community team leader was our Grammy winning hometown hero, Joel Moss. The community team wrote a song, arranged the music, performed it, recorded it, filmed it and in pure do-gooder style...championed the cause.
In addition to helping develop the idea as creative director, Guy helped organize the production, also working as one of the cinematographers primarily filming the studio sessions with the individual artists.