Pixels & Pills was one of the first social-media driven initiatives to engage, track and comment on the healthcare industry. From interviews with the FDA, to blog posts about events and live reporting from the floor, we brought a freshness to the industry.
The Health Tweeder was another of those fresh-air moments when a new idea combines with new technology to surprising effect. The Health Tweeder won a Global Award that year in the Website/Banner/Advergame category. It was created to demonstrate the potential of social media to help shape the future of health. It delivered real-time views of Twitter conversations by trusted voices in healthcare around specific disease states represented by a dynamic infographic in the form of petri dishes.