The importance of persistence in treatment of end stage renal disease.

Fosrenol is a therapy used to help people living with end stage renal disease by removing phosphate from their systems. Fosrenol binds very effectively to calcium phosphates to lower them to safer levels for patients.

With their dedication, focus and efficiency, ants proved to be the winning metaphor to demonstrate the brand idea.

In the global execution of this idea, the team worked directly with the client's European agency partner who had a strong capability in animation and 3D rendering. We're including the wire frame rendering of the ant to show the level of detail that went into creating the form that allowed it to animate so credibly across the computer screen.