Outdoorsy mom’s know how tough it can be to keep their kids warm and dry in the throws of winter. With the season fast approaching, the creative team at Bates needed an idea that would engage active mom’s in their quest to keep their kids warm and dry in the great outdoors. Frosty became our “spokesperson,” reminding moms that the best time to prepare for the cold was before winter strikes. Frosty was a hit with moms and kids alike. The perfect character to support the launch of the Noatak brand from Kids Footlocker.