Donna Karan Parfum, the experience lingers on.

It was frenetic and stressful and a lot of fun. It was many years ago now and remains a powerful lesson in the strength of a brand; fashioning a fragrance. Working closely with Donna and her team including her late husband Steven, who designed the iconic bottle, we dashed up and down 7th Ave, planning the launch in prominent NY retail outlets and driving demand by creating scarcity through limited access at launch.