My first year as The F. William Harder Chair Professor of Business Administration at Skidmore College has been a bit of a roller coaster.
The good kind, thrilling without the sense of impending doom that you get in those “poop your pants” rides that seem to push the limits of engineering. I went into this gig with some trepidation, not knowing how I’d fare. Not knowing is a good thing in my book. I like not knowing because it means I’m learning and I’ve learned a lot.
The first thing I’ve learned is that being a Professor is real work. From this day forward, if I ever hear anyone say, “those who know do… and those who don’t teach,” I’ll have them give it a try. They have obviously never stepped foot in a classroom full-time. The occasional rock star visit does not come close to staring down a room full of 20 something’s at 8:30 am on Wednesday & Friday mornings in February when it’s 20 below.
It takes real effort to keep students engaged. Effort, planning, follow-up and creativity. Sounds just like any other business.
The second thing I can tell you is the work outside the classroom far exceeds the work inside the classroom. But I’m still new to all this and it has already gotten easier but like any other gig, you get out of it what you put in, so if you’re doing it right, it’s never really easy.
In both courses, I bring in real clients, with real challenges. My approach is to workshop the challenge in a real-world format. It took some adjusting on my part to make this work for students vs. professionals.
It’s one thing to do something your entire career surrounded by pros and another thing entirely to codify it into a syllabus for people who have never done it before.
Another observation I can share is that Skidmore students are smart, with a causal confidence that belies their intelligence and strong work ethic. It’s a unique experience working with these students. Eager to learn and challenge themselves, to push their creativity and put it to work.
Working with creativity as a skill, with a business purpose, changes their ideas about creativity and helps them see it as vitally important, no matter their career choice.
In my courses, students have taken on assignments from organizations such as GE Innovations to Garnet River, an IT Professional Services Firm and Samadhi, Recovery Community Outreach Center.
In my Commercial Production course, we spend the majority of the semester discovering all that is involved in the making of a TV spot; perhaps more contemporarily defined as content. Most of these students had never before produced narrative content, so we invest ourselves in the art of the story, the heroes journey. We examine spots, listen to the words of Directors and Directors of Photography, Casting Agents, Location Scouts, Production Designers and Musicians. We practice concept development and story boarding our concepts. Then we focus our efforts on building production books to catalogue and manage the production. And finally, with approximately 4 weeks remaining in the semester, these Management and Business students get to work on their final assignment.
Their skill level varies but their creativity is strong. Click here if you would like to get a flavor of the experience.
For over a decade, I’ve been a regular guest speaker at Skidmore College in the classroom of Professor Christine Page.
I’ve offered my POV on creativity, advertising, branding and marketing and have done ideation workshops with the students. I really enjoy working with Christine and her students because it’s fun and rewarding to share my years of experience. It feels good to give back, and I’ve learned a few things in the process too.
Then Skidmore scared the crap out of me.
How? They offered me the F. William Harder Chair of Business Administration. This is an endowed professorship, a great job, at a great school and an incredible honor. It made my knees shake. It’s one thing to drop in a few times a year and quite another to walk into a room full of bright young minds twice a week with the goal of imparting a kernel of knowledge.
Teaching is not easy work, and I love the work I’m doing with Brandforming; so why add this to the mix?
As Albert Einstein said, “Once you stop learning, you start dying.”
I love learning. It’s one of the things I love most about advertising; the need to keep learning to solve client marketing problems. To work alongside these students, to challenge them to dig for insight and generate ideas together will be a great experience.
Teaching is learning; and I’ll be learning right alongside these millennials, post millennials and Gen Z-Centennials. They have as much to offer me as I do them. I’m routinely impressed, not only by their intelligence but also by their willingness to write their own rules. This is not ambivalence on their part, it’s creation. Bingo.
This why I’m now the F. William Harder Chair of Business Administration at Skidmore College…or if you prefer, Professor.