I love light in all its many variations. I’ve walked into walls studying light as it falls on some object or person. It’s an infatuation, an obsession and capturing light is at the root of my love for image making.
Perhaps there is no more beautiful expression than light illuminating human emotion. A face, an expression, an eye, a gesture, a form, and action that communicates the richness of human existence.
When walking into walls or what have you, it’s the intensity of my focus, the attention of my gaze that makes the rest of the world disappear. I’m locked on to the beauty. This astounding ability of the human mind to bring a very selective attention and clarity to complex visual and audio landscapes it what we do our best to emulate in film making.
Once the idea is defined and all the inessential parts removed what remains is ideally a powerful story. The cameras and lights and audio gear are manipulated to achieve, as close as possible, the selectivity of our innate human abilities.
In this context the camera is an editing tool. Protecting equally what is in the frame as well as protecting what is out of the frame. Framing the shot is essential in achieving the desired energy and emotion from any scene. It is both art, science and intuition combined. It is design in motion and a significant part of the visual language of film.
Documentary work is a great training ground for cinematographers and directors because the work commands the senses and hones the instincts of story. It quite literally keeps you on your toes. The camera in this context is often the most powerful actor in the scene, engaging with and framing the action.
This is camera work and it’s also editing in action.
I recently came across this wonderful quote attributed to Ann Richards, commenting on the talents of the famed dancer Ginger Rogers.
“After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels.”
The phrase “backwards and in high heels” struck a chord with me. It reminds me of camera work. Especially the hand-held or shoulder mount variety. I love this type of work, particularly in a less scripted context like a documentary project.
It gives the feeling of doing a dance with the subject and the subject matter, following the lead of the story. The work of following the action, framing, pulling focus is very much performance art. It hones the instincts and sharpens the senses. It also places me in the heart of the story, not observing from a distance but observing from the inside.
The intimacy of the viewfinder and anonymity of the camera are a strange and lovely paradox.
When I’m hired to produce a story, it is authenticity we are after. This is what is so powerful about documentary work. It’s an act of bravery. For people who have a story they want to tell, it’s essential that our relationship is anchored in trust and mutual appreciation. It’s all part of the dance that shows up on the screen.
As partner to Fred Astaire, Ginger Rogers was certainly his equal, if not superior, in every way.
Their combined talents achieve something more than either could do alone.
The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas?
A singularity of vision with a concise understanding of the problem solved is essential. The story must be equally comprehensible and told with economy.
The creativity is then free to become inventive. Creativity is the liberator of strategy.
Creativity has an obligation to deliver the idea fully rendered in the heart and mind of the audience. Clarity is actionable.
Complexity defeats clarity in the execution. The best creative talents understand this and labor to create clarity in their ideas and executions.
Visual clarity and written clarity combined to create conceptual clarity. The dual compliment.
Over written, over directed, over acted, over designed executions are warning signs. Perhaps the idea is weak and there is an attempt to prop it up. Or the creative team is letting their egos get in the way.
Maybe they lack the experience to know better.
Simplicity is recompense for years of effort.
Constraint was a formidable ingredient in the creation of a film I made in college. The film was a visually driven story of my childhood haunts on Long Island including the beaches, boats, foggy harbors, and associated sounds. From rushing winds and crashing waves, to the song of the gulls and the rocking and creaking of boats, it was poetic expression. The musical sound track I chose was an open hole flute orchestration by the legendary Sir James Galway. The breathy sound of the flute seemed the perfect voice to tell the story.
There were no actors, but I’ll suggest the camera was the character. My work with the camera exploring and observing these locations at all times of day helped me craft the story. I used an 8MM Kodak camera with a wind-up mechanical drive and no audio. It was a family camera, and all I could afford. I had enough cash for 4 rolls of color film and processing. My audio recording device was a portable cassette machine.
Hitting various locations at the best light and multiple days, I had to carefully apportion my film stock. I limited myself to 3 rolls, saving the 4th for additional shooting that might be needed.
Editing involved working at an edit table jammed under a staircase in a school hallway. I made the set-up work to my advantage. The bottom of the stairs over my head were a perfect place to hang the various pieces of film as I cut and arranged the edit. I worked out a system using the lower stairs, right over my head, for the beginning scenes and worked my way up for the final scenes on the higher stairs. In this way, I could work out the cut and remain organized.
Once I had a cut I liked, I got to work on the audio; this was particularly challenging. I worked out a system with my limited gear using multiple tape players to build the audio. It was a nightmare. For distant sounds, the player volume was lowered, and I even moved the machine doing the recording further away. In this way, I built a recording of all the atmospheric sounds in time to the cut and the music. This involved countless attempts before it all fell together. It wasn’t perfect but it worked well enough.
In the final screening, I had to hit play on the projector and the tape deck at precisely different times for the cues to hit as planned. I worked out a syncopated countdown in my head and practiced it over and over until it was second nature.
The day of the screening, miraculously, it all came together. The visuals and audio in perfect sync; more or less. In a moment of failed judgement, I left a corny end scene in place. The words “The End” written in the sand being washed away by a succession of waves. I still cringe.
Constraint is a powerful motivation in creativity and innovation. One of the purposes of a brand brief or project brief is to outline the challenge, the constraint…the problem to be solved. Constraint is our partner in creativity, not something to be bemoaned but embraced.
To quote Bob Dylan, “No one is free, even the birds are chained to the sky.”
The author generated the image for this post utilizing OpenAI’s large scale image generation model Dall-e 2. The words used by the author to generate the image; flying bird in a sky made of chains. The author reviewed the image before posting and agrees it reflects the input and accepts responsibility of its publication.
Luxury brands succeed by creating connections with their buyers through insights that leverage value against deep seated emotional needs.
These emotional values last a lifetime because they are not driven by trends but rather by qualities inherent in the buyer. Understanding these connections is at the heart of branding. At one time, the bespoke nature of true luxury brands limited their audiences to all but the most-wealthy. Today this dynamic is radically changed.
With the advent of mass customization and highly controlled product releases, within the mass market framework, luxury has come to mean many different things to different people.
Luxury brands of the truly bespoke type still do exist however. The audience for these brands continues to expand with the growth of global prosperity. The internet has made these brands more accessible than ever which means that Haute Couture brands like Monvieve now enjoy a global clientele.
A designer and maker of bespoke bridal fashions, Monvieve is unique in the world of fashion design. They are an accessible luxury with heirloom quality. Derived from old world craftsmanship and a highly refined aesthetic Monvieve stands above all others. It is a luxury of pleasurable, aesthetically framed memories. These are #MonvieveMoments and this is the heart of the brand.
Working closely with the creative director and owner of Monvieve, Alison Miller, we’ve been carefully crafting #MonvieveMoments. From our participation at the global destination wedding planners conference in Florence, to our shoot at the Belmond Villa San Michele. From a new showroom in NYC, to video production, and the U.S. launch event at the Italian Embassy in Washington D.C., it’s been a series of #MonvieveMoments all its own.
The event launch video is below.