A few weeks ago the nice people at the Clio Awards were kind enough to give me the opportunity to share news of my new creative agency and general point-of-view about work in the healthcare space.

I was really pleased to find this article in the Harvard Business Review that underscores and supports the approach we’re taking at Brandforming. In this article,  Innovation Starts with the Heart, Not The Head, Author Gary Hamel tells the story of a health system in southwest Michigan that completely turned around their patient satisfaction scores when they started listening to their hearts.

As noted in my Clio Blog post, an industry obsessed with data points, medical technology and medical-science discourse, it is easy lose sight of the patient while geeking out over the great advancements being made. Letting all of these advances turn the art of healing into a loss of humanness leaves the job half done.

In the case of Lakeland Health, the evidence is clear, when we #HeadForTheHeart, great things happen.