I stopped writing blog posts cold turkey. For a while I was really into writing them, and then I wasn’t. It’s not that I wasn’t getting something from the process, I was and at least a few of you were as well. Apologize for the disappearance.
Working at Skidmore College, where I teach Branding and Commercial Production, has allowed me to develop my business into more of a consultancy. I joke at home that I’ve become the brand whisperer. It’s work I can do remotely and not interfere with my other obligations. I’ve also been developing Vocal Pictures, the production arm of the company. Maybe it’s a leg, maybe even two legs …. for now, we can call it an arm.
Most of our film projects are for clients engaged with Brandforming, with occasional independent forays into short doc and narrative. One of the larger projects involved shooting over 14 days from early spring through late fall of 2019. Then the pandemic hit.
Working with the students is a near constant source of energy that keeps me on my toes. Of course, teaching during Covid-19 has been the cause of the Zoomdemic, turning us all into Zoombies. On the whole, the students are doing their best to keep their heads in the game while staring into the abyss. After about 5 weeks, I decided to get off-line and back into the classroom. It’s not that the technology was not working, or that my lesson plans were running afoul, I was simply bored teaching over Zoom.
We’re super cautious, we follow all the guidelines. I follow the Covid dashboards like a day trader follows the markets. So far, so good here in Saratoga Springs. As of this post, the virus is having its way with a good deal of the country. Refusal to comply with the scientific guidance is coming home to roost.