I stopped writing blog posts cold turkey. For a while I was really into writing them and then I wasn’t. It’s not that I wasn’t getting something from the process, I was, and at least a few of you were as well. Thank you for following. Apologize for the disappearance.

Working at Skidmore College, where I teach Branding and Commercial Production, has allowed me to develop my business into more of a consultancy. I joke at home that I’ve become the brand whisperer. It’s work I can do remotely and not interfere with my other obligations. I’ve also been further developing Vocal Pictures, the production arm of the company. Maybe it’s a leg, maybe even two legs …. for now, we can call it an arm.

Most of our film projects are for clients engaged with Brandforming, with occasional independent forays into short doc and narrative. One of the larger projects involved shooting over 14 days from early spring through late fall of 2019. Then the pandemic hit.

Working with students is a constant source of energy that keeps me on my toes and sharing my experience with the students has perhaps replaced my need to write posts. Of course, teaching during Covid-19 has been the cause of the Zoomdemic which makes it hard to spend any more time in front of a computer. On the whole, the students are doing their best to keep their heads in the game while staring into the abyss. After about 5 weeks, I decided to get off-line and back into the classroom. It’s not that the technology wasn’t working, or that my lesson plans were running afoul, I was simply bored teaching over Zoom.

We’re super cautious, we follow all the guidelines. I follow the Covid dashboards like a day trader follows the markets. So far, so good. As of this post, the virus is having its way with a good deal of the country. Refusal to comply with the scientific guidance is coming home to roost.

Stay safe.