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	<title>yes Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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		<title>The club of no authority</title>
		<link>https://brandforming.com/2018/05/30/the-club-of-no-authority/</link>
					<comments>https://brandforming.com/2018/05/30/the-club-of-no-authority/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 31 May 2018 00:56:46 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[no]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[yes]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand teams]]></category>
		<category><![CDATA[marketing teams]]></category>
		<category><![CDATA[No]]></category>
		<category><![CDATA[presentation]]></category>
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					<description><![CDATA[The problem with the word no is figuring out where it&#8217;s coming from. Turning no into yes is often a cat and mouse game with the marketing team. You might have 10 clients on a single brand with a claim to input and by the time you’re done, your big idea might not be so]]></description>
		
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				<media:description type="plain"><![CDATA[the verdict is in]]></media:description>
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