<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:media="http://search.yahoo.com/mrss/">

<channel>
	<title>innovation Archives &#187; Brandforming</title>
	<atom:link href="https://brandforming.com/category/uncategorized/innovation/feed/" rel="self" type="application/rss+xml" />
	<link></link>
	<description>Head for the Heart</description>
	<lastBuildDate>Tue, 01 Mar 2022 22:43:34 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.5</generator>

<image>
	<url>https://i0.wp.com/brandforming.com/wp-content/uploads/2015/06/BFFAV-55933078v1_site_icon.png?fit=32%2C32&#038;ssl=1</url>
	<title>innovation Archives &#187; Brandforming</title>
	<link></link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">92720388</site>	<item>
		<title>Human Brain Vs. Pharma TV Spots, An Unhealthy Alliance?</title>
		<link>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/</link>
					<comments>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 09 Feb 2016 16:59:00 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[#AHealthierNation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Daniel Kahneman]]></category>
		<category><![CDATA[DTC]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Human Brain]]></category>
		<category><![CDATA[Human Brain VS Pharma TV Spots]]></category>
		<category><![CDATA[Iain McGilchrist]]></category>
		<category><![CDATA[improving healthcare]]></category>
		<category><![CDATA[OpenFDA]]></category>
		<category><![CDATA[pharma Tv Spots]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=945</guid>

					<description><![CDATA[In the books Thinking Fast and Slow by Daniel Kahneman and The Master and his Emissary by Iain McGilchrist, the authors explore the workings of the human brain. I think we can use their insights to help build #AHealthierNation, especially if we consider the workings of the Human Brain Vs. Pharma TV Spots. Both authors]]></description>
		
					<wfw:commentRss>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">945</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/02/HealthierNation.png?fit=1024%2C512&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Human Brain Vs. Pharma TV Spots]]></media:description>
		</media:content>	</item>
		<item>
		<title>Global Awards, Luck, Trends and a Pirate Too</title>
		<link>https://brandforming.com/2015/12/05/the-global-awards-luck-trends-and-a-pirate-too/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 05 Dec 2015 18:38:26 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Global Awards]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ego-energy]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[winner]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=656</guid>

					<description><![CDATA[On Thursday night, December 3 we celebrated the best of Healthcare and Wellness Advertising with the Global Awards at The NY Academy of Sciences. It was a big night with a tremendous volume of great work from around the globe. The passion and integrity of the work never ceases to amaze me. The world of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">656</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/12/Global_Awards_768_H264-1.png?fit=640%2C360&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Global_Awards_768_H264]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity in the workplace&#8230;Part 3</title>
		<link>https://brandforming.com/2015/09/20/creativity-in-the-workplace-part-3/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 20 Sep 2015 19:33:34 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art+work]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[the arts]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=569</guid>

					<description><![CDATA[It would be great to see more people expressing themselves through the arts, to put away fear and self-doubt and to create for the simple act of creating itself. It is powerfully liberating. The journey of any passionate artist is one of both refinement of skill and changing conceptions. Skill and creativity do not necessarily]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">569</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/09/SpringStreet_logo_final_high-res-1-e1603813926796.jpg?fit=198%2C336&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[SpringStreet_logo_final_high-res (1)]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity in the workplace&#8230; Part 2</title>
		<link>https://brandforming.com/2015/09/19/creativity-in-the-workplace-part-2/</link>
					<comments>https://brandforming.com/2015/09/19/creativity-in-the-workplace-part-2/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 19 Sep 2015 15:04:31 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art + work]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[the arts]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=555</guid>

					<description><![CDATA[We all know the story about how creative we are as kids and by the time we’re adults most of us lose it all. The arts in our schools are often the first thing to go when budgets are tight and the emphasis has always been in favor of the other core disciplines. But now]]></description>
		
					<wfw:commentRss>https://brandforming.com/2015/09/19/creativity-in-the-workplace-part-2/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">555</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/09/TomBaulsirMstrV.8nodate1.jpg?fit=1024%2C483&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[TomBaulsirMstrV.8nodate]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity In The Workplace&#8230; Part 1</title>
		<link>https://brandforming.com/2015/09/17/creativity-in-the-workplace-part-1/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 17 Sep 2015 20:35:09 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art+work]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[workplace]]></category>
		<guid isPermaLink="false">http://BRANDFORMING.COM/?p=543</guid>

					<description><![CDATA[&#160; Earlier this year I was asked to curate an art show. I’ve never done this before, and leapt at the opportunity to get involved. Over lunch with Maureen Sager of the Spring Street Gallery and Lori Goodale of PALIO we talked about creativity. People who don’t work in traditionally defined creative roles are quick]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">543</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/09/artWrkCrWPV21.png?fit=534%2C166&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[artWrkCrWPV2]]></media:description>
		</media:content>	</item>
		<item>
		<title>La Dolce Maserati, how sweet it is.</title>
		<link>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/</link>
					<comments>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 18 Aug 2015 17:47:37 +0000</pubDate>
				<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[DePaulaDriveForCharity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[La Dolce Maserati]]></category>
		<category><![CDATA[Maserati]]></category>
		<category><![CDATA[MaseratiofAlbany]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=531</guid>

					<description><![CDATA[In late June Brandforming was in engaged by Maserati of Albany to help launch their dealership. There are currently only 18 dealerships across the US that represent Maserati of North America. Compare this to Chrysler which, by one account, has 2,390 Chrysler-Dodge-Jeep-Ram dealerships in the United States or BMW with 350 and right away you]]></description>
		
					<wfw:commentRss>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">531</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/08/GranTourismo.jpg?fit=1024%2C568&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GranTourismo]]></media:description>
		</media:content>	</item>
		<item>
		<title>This hospital group healed their head with their hearts</title>
		<link>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/</link>
					<comments>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 26 Jun 2015 18:21:48 +0000</pubDate>
				<category><![CDATA[creative agency]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Gary Hamel]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[lakeland health]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=293</guid>

					<description><![CDATA[A few weeks ago the nice people at the Clio Awards were kind enough to give me the opportunity to share news of my new creative agency and general point-of-view about work in the healthcare space. I was really pleased to find this article in the Harvard Business Review that underscores and supports the approach]]></description>
		
					<wfw:commentRss>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">293</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/06/handIV.jpg?fit=1024%2C751&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Hospital Group heads for the heart]]></media:description>
		</media:content>	</item>
	</channel>
</rss>
