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	<title>Uncategorized Archives &#187; Brandforming</title>
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	<title>Uncategorized Archives &#187; Brandforming</title>
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		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
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		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
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		<item>
		<title>Italian fashion and collaborating with Michelangelo</title>
		<link>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/</link>
					<comments>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/#comments</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 20:52:17 +0000</pubDate>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[art direction]]></category>
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		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[italian design]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1056</guid>

					<description><![CDATA[In April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for Monvieve. Monvieve is a haute couture Italian Fashion Brand. Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1056</post-id>
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				<media:description type="plain"><![CDATA[#MonvieveMoments]]></media:description>
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		<item>
		<title>Human Brain Vs. Pharma TV Spots, An Unhealthy Alliance?</title>
		<link>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/</link>
					<comments>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 09 Feb 2016 16:59:00 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[#AHealthierNation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Daniel Kahneman]]></category>
		<category><![CDATA[DTC]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Human Brain]]></category>
		<category><![CDATA[Human Brain VS Pharma TV Spots]]></category>
		<category><![CDATA[Iain McGilchrist]]></category>
		<category><![CDATA[improving healthcare]]></category>
		<category><![CDATA[OpenFDA]]></category>
		<category><![CDATA[pharma Tv Spots]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=945</guid>

					<description><![CDATA[In the books Thinking Fast and Slow by Daniel Kahneman and The Master and his Emissary by Iain McGilchrist, the authors explore the workings of the human brain. I think we can use their insights to help build #AHealthierNation, especially if we consider the workings of the Human Brain Vs. Pharma TV Spots. Both authors]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">945</post-id>
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				<media:description type="plain"><![CDATA[Human Brain Vs. Pharma TV Spots]]></media:description>
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		<item>
		<title>Global Awards, Luck, Trends and a Pirate Too</title>
		<link>https://brandforming.com/2015/12/05/the-global-awards-luck-trends-and-a-pirate-too/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 05 Dec 2015 18:38:26 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Global Awards]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ego-energy]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[winner]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=656</guid>

					<description><![CDATA[On Thursday night, December 3 we celebrated the best of Healthcare and Wellness Advertising with the Global Awards at The NY Academy of Sciences. It was a big night with a tremendous volume of great work from around the globe. The passion and integrity of the work never ceases to amaze me. The world of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">656</post-id>
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				<media:description type="plain"><![CDATA[Global_Awards_768_H264]]></media:description>
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		<item>
		<title>Unstuck Yourself With Incongruity</title>
		<link>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/</link>
					<comments>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 19 Nov 2015 20:00:43 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brain function]]></category>
		<category><![CDATA[incongruity]]></category>
		<category><![CDATA[Pharma beach]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=639</guid>

					<description><![CDATA[When you are looking for something new and different and captivating, look to your right. When you are looking for something familiar and undifferentiated and understood look to your left. When thinking up ideas and reviewing concepts and potential ways to execute them it is essential to consider the inherent tension in the idea, the]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">639</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/11/Right-brain-incongruity2.jpg?fit=1024%2C653&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Right brain incongruity]]></media:description>
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		<item>
		<title>The Ar+Work: creativity in the workplace.</title>
		<link>https://brandforming.com/2015/10/10/arwork-creativity-workplace/</link>
					<comments>https://brandforming.com/2015/10/10/arwork-creativity-workplace/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 10 Oct 2015 20:54:09 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=616</guid>

					<description><![CDATA[This compilation video offers a nice snapshot into the connectivity we discovered between the creative pursuits of these artists and the work they do 9-5, in short, creativity in the workplace. If you have not seen the show at the Spring Street Gallery in Saratoga Springs you should stop in to the gallery. The show]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">616</post-id>
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				<media:description type="plain"><![CDATA[Angelo Calbone]]></media:description>
		</media:content>	</item>
		<item>
		<title>CLIO Awards, getting healthier all the time</title>
		<link>https://brandforming.com/2015/10/10/clio-awards-getting-healthier-all-the-time/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 10 Oct 2015 20:26:57 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clio Awards 2015]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=595</guid>

					<description><![CDATA[For the first time in recent history the CLIO Awards integrated Healthcare into the overall show. As an Executive Jury participant, it feels like an epic moment, not just because we had some really strong work to debate again this year, but because in the context of the entire show, health, if not healthcare specifically, was]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">595</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/10/Clio-at-night.jpg?fit=1024%2C768&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Clio at night]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity in the workplace&#8230;Part 3</title>
		<link>https://brandforming.com/2015/09/20/creativity-in-the-workplace-part-3/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 20 Sep 2015 19:33:34 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art+work]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[the arts]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=569</guid>

					<description><![CDATA[It would be great to see more people expressing themselves through the arts, to put away fear and self-doubt and to create for the simple act of creating itself. It is powerfully liberating. The journey of any passionate artist is one of both refinement of skill and changing conceptions. Skill and creativity do not necessarily]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">569</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/09/SpringStreet_logo_final_high-res-1-e1603813926796.jpg?fit=198%2C336&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[SpringStreet_logo_final_high-res (1)]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity in the workplace&#8230; Part 2</title>
		<link>https://brandforming.com/2015/09/19/creativity-in-the-workplace-part-2/</link>
					<comments>https://brandforming.com/2015/09/19/creativity-in-the-workplace-part-2/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 19 Sep 2015 15:04:31 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art + work]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[the arts]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=555</guid>

					<description><![CDATA[We all know the story about how creative we are as kids and by the time we’re adults most of us lose it all. The arts in our schools are often the first thing to go when budgets are tight and the emphasis has always been in favor of the other core disciplines. But now]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">555</post-id>
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				<media:description type="plain"><![CDATA[TomBaulsirMstrV.8nodate]]></media:description>
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		<item>
		<title>Creativity In The Workplace&#8230; Part 1</title>
		<link>https://brandforming.com/2015/09/17/creativity-in-the-workplace-part-1/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 17 Sep 2015 20:35:09 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art+work]]></category>
		<category><![CDATA[Brandforming]]></category>
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		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[workplace]]></category>
		<guid isPermaLink="false">http://BRANDFORMING.COM/?p=543</guid>

					<description><![CDATA[&#160; Earlier this year I was asked to curate an art show. I’ve never done this before, and leapt at the opportunity to get involved. Over lunch with Maureen Sager of the Spring Street Gallery and Lori Goodale of PALIO we talked about creativity. People who don’t work in traditionally defined creative roles are quick]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">543</post-id>
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				<media:description type="plain"><![CDATA[artWrkCrWPV2]]></media:description>
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		<item>
		<title>La Dolce Maserati, how sweet it is.</title>
		<link>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/</link>
					<comments>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 18 Aug 2015 17:47:37 +0000</pubDate>
				<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
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		<category><![CDATA[DePaulaDriveForCharity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[La Dolce Maserati]]></category>
		<category><![CDATA[Maserati]]></category>
		<category><![CDATA[MaseratiofAlbany]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=531</guid>

					<description><![CDATA[In late June Brandforming was in engaged by Maserati of Albany to help launch their dealership. There are currently only 18 dealerships across the US that represent Maserati of North America. Compare this to Chrysler which, by one account, has 2,390 Chrysler-Dodge-Jeep-Ram dealerships in the United States or BMW with 350 and right away you]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">531</post-id>
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				<media:description type="plain"><![CDATA[GranTourismo]]></media:description>
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		<item>
		<title>This hospital group healed their head with their hearts</title>
		<link>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/</link>
					<comments>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 26 Jun 2015 18:21:48 +0000</pubDate>
				<category><![CDATA[creative agency]]></category>
		<category><![CDATA[healthcare]]></category>
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		<category><![CDATA[Gary Hamel]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[lakeland health]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=293</guid>

					<description><![CDATA[A few weeks ago the nice people at the Clio Awards were kind enough to give me the opportunity to share news of my new creative agency and general point-of-view about work in the healthcare space. I was really pleased to find this article in the Harvard Business Review that underscores and supports the approach]]></description>
		
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				<media:description type="plain"><![CDATA[Hospital Group heads for the heart]]></media:description>
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