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	<title>Talent Archives &#187; Brandforming</title>
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		<title>Aversion Control</title>
		<link>https://brandforming.com/2023/10/17/aversion-control/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 17 Oct 2023 22:30:48 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mentorship]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[in-person]]></category>
		<category><![CDATA[management and business]]></category>
		<category><![CDATA[return to office]]></category>
		<category><![CDATA[slack time]]></category>
		<category><![CDATA[virtual]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6597</guid>

					<description><![CDATA[One thing I’ve noticed in this semi-post pandemic work world is that despite demands by many companies that people return to the office, many people continue to work with a remote mindset. There seems to be an aversion to getting together in the same room and hashing it out, whatever it is. Physically, on days]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6597</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2023-10-17 18.16.53 &#8211; Illustration of two people in the same office back to back staring off into space smiling]]></media:description>
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		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
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		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[insight]]></category>
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		<category><![CDATA[storytelling]]></category>
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		<category><![CDATA[your story]]></category>
		<category><![CDATA[Commercial Production]]></category>
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		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
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				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
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		<title>I was a guest on the podcast Art Buyer For Hire with Ken Zane</title>
		<link>https://brandforming.com/2020/11/03/i-was-a-guest-on-the-podcast-art-buyer-for-hire-with-ken-zane/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 21:56:35 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[podcast]]></category>
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		<category><![CDATA[professor]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[art buyer for hire]]></category>
		<category><![CDATA[art buying]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[creative direction]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[ken zane]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5655</guid>

					<description><![CDATA[Ken Zane&#8217;s show  Art Buyer For Hire is about 45 minutes in length. During the show we touch on a range of topics from idea development, to execution and agency culture too. While I was chief creative officer of Palio I hired Ken in the role of art buyer-producer. It was an important moment for]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5655</post-id>
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				<media:description type="plain"><![CDATA[Screen Shot 2020-11-03 at 4.57.57 PM]]></media:description>
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		<title>Photojournalists are the original social media experts</title>
		<link>https://brandforming.com/2018/07/23/1814/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 24 Jul 2018 00:27:21 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photojournalism]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1814</guid>

					<description><![CDATA[Long before social media, there were photojournalists whose work was shared across traditional media channels. The right instincts, in the right moment, resulted in an image that captured the imagination, documented an event and told a story. A single image seen across all media channels. In today’s parlance, we might say it went viral. A]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1814</post-id>
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				<media:description type="plain"><![CDATA[Make the work. Promote the work.]]></media:description>
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		<item>
		<title>Bogged down in execution</title>
		<link>https://brandforming.com/2018/05/17/bogged-down-in-execution/</link>
					<comments>https://brandforming.com/2018/05/17/bogged-down-in-execution/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 17 May 2018 20:16:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1220</guid>

					<description><![CDATA[Launch print for #MonvieveMoments]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1220</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/02/Shift-Control.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Shift Control]]></media:description>
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		<item>
		<title>Life as it truly is</title>
		<link>https://brandforming.com/2016/01/08/life-as-it-truly-is/</link>
					<comments>https://brandforming.com/2016/01/08/life-as-it-truly-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 08 Jan 2016 13:00:36 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Life]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=909</guid>

					<description><![CDATA[In March of 2015 the legendary filmmaker Albert Maysles left this earth for the great beyond. In his lifetime he and his brother David, who passed many years before, established a way of working in documentary film that elevated our ability to see life as it truly is, with as little artifice as possible. The]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">909</post-id>
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				<media:description type="plain"><![CDATA[SeeingLifeAsItIs2]]></media:description>
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