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	<title>media context Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>media context Archives &#187; Brandforming</title>
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		<title>The Game Away from the Ball</title>
		<link>https://brandforming.com/2024/02/20/the-game-away-from-the-ball/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 20 Feb 2024 18:33:49 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media context]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Super Bowl]]></category>
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					<description><![CDATA[The other day, I was listening to a popular marketing podcast.  This was a post super bowl episode, and the topic was the commercials. Guests on the show included various brand managers and agency folk. They were talking about a common theme of their work which they all agreed was the big driver of their]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[DALL·E 2024-02-20 13.49.03 &#8211; men and women in their mid thirties standing near each other looking at their mobile phones]]></media:description>
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		<title>Old School Social Media</title>
		<link>https://brandforming.com/2023/07/31/old-school-social-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 31 Jul 2023 21:14:05 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brands]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media context]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[message context]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[out of home]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[shared experience]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[beach]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[summer]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6387</guid>

					<description><![CDATA[I’m hot but not uncomfortable, saved from the intensity of the sun by the occasional gusty breeze and the air that’s being conditioned by the crashing surf. If you are lucky or early, it’s possible to put your blanket down just above the high tide line. Close enough to the surf to benefit from cool]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[DALL·E 2023-07-31 17.25.44 &#8211; watercolor style illustration of a single engine plane towing a banner through the air over a beach]]></media:description>
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