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	<title>journalism Archives &#187; Brandforming</title>
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		<title>Photojournalists are the original social media experts</title>
		<link>https://brandforming.com/2018/07/23/1814/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 24 Jul 2018 00:27:21 +0000</pubDate>
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		<category><![CDATA[photography]]></category>
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		<category><![CDATA[Talent]]></category>
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					<description><![CDATA[Long before social media, there were photojournalists whose work was shared across traditional media channels. The right instincts, in the right moment, resulted in an image that captured the imagination, documented an event and told a story. A single image seen across all media channels. In today’s parlance, we might say it went viral. A]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[Make the work. Promote the work.]]></media:description>
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		<title>Using Blockchain to block fake news and protect your brand</title>
		<link>https://brandforming.com/2018/07/16/using-blockchain-to-block-fake-news-and-protect-your-brand/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 17 Jul 2018 01:28:19 +0000</pubDate>
				<category><![CDATA[blockchain]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
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		<category><![CDATA[fake news]]></category>
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					<description><![CDATA[Blockchain could save the media environment for brands. There has been much written about how blockchain might result in greater transparency in media buying and tracking. If it all works as conceived, it will also be a boon for content creators, enabling direct engagement with audiences and direct payment too. This has the potential to]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[Blockchain and Fake News]]></media:description>
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