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	<title>insight Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>insight Archives &#187; Brandforming</title>
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		<title>Observations on a Fire Escape</title>
		<link>https://brandforming.com/2024/08/12/observations-on-a-fire-escape/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 12 Aug 2024 21:55:13 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[#escape]]></category>
		<category><![CDATA[#experiences]]></category>
		<category><![CDATA[#feelings]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6716</guid>

					<description><![CDATA[Indulge me. When I was very young, perhaps 5 or 6 years old, my family was visiting my grandparents in Brooklyn. At the time my family lived further out on long island, and we would travel to Brooklyn a few weekends a month for a visit and the traditional Italian Sunday sauce. I could write]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6716</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/08/DALL%C2%B7E-2024-08-12-18.29.59-A-detailed-black-and-white-photograph-of-a-classic-fire-escape-in-Brooklyn-overlooking-a-typical-courtyard.-The-fire-escape-is-made-of-black-wrought-i.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[observations from a fire escape]]></media:description>
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		<item>
		<title>The Game Away from the Ball</title>
		<link>https://brandforming.com/2024/02/20/the-game-away-from-the-ball/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 20 Feb 2024 18:33:49 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media context]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6669</guid>

					<description><![CDATA[The other day, I was listening to a popular marketing podcast.  This was a post super bowl episode, and the topic was the commercials. Guests on the show included various brand managers and agency folk. They were talking about a common theme of their work which they all agreed was the big driver of their]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6669</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/02/DALL%C2%B7E-2024-02-20-13.49.03-men-and-women-in-their-mid-thirties-standing-near-each-other-looking-at-their-mobile-phones.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-02-20 13.49.03 &#8211; men and women in their mid thirties standing near each other looking at their mobile phones]]></media:description>
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		<item>
		<title>The failing of Saint Rose; a lesson in differentiation.</title>
		<link>https://brandforming.com/2024/01/20/the-failing-of-saint-rose-a-lesson-in-differentiation/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 20 Jan 2024 18:26:00 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6650</guid>

					<description><![CDATA[According to Inside Higher Ed, The College of Saint Rose is not alone in the sinking ship of colleges floundering on the reefs of change.   From Inside Higher Ed: Saint Rose’s closure was preceded by similar announcements from other institutions this year, including Magdalen College, Lincoln Christian University, Alderson Broaddus University, Alliance University, Cabrini University, Cardinal Stritch University, Finlandia University, Hodges University, Holy]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6650</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/01/DALL%C2%B7E-2024-01-20-13.01.04-college-grad-in-cap-and-gown-looking-out-at-the-view-from-the-top-of-the-freedom-tower_.png?fit=968%2C968&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-01-20 13.01.04 &#8211; college grad in cap and gown looking out at the view from the top of the freedom tower_]]></media:description>
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		<item>
		<title>Invested in a feeling</title>
		<link>https://brandforming.com/2023/12/17/invested-in-a-feeling/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 18 Dec 2023 01:14:09 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strength]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6619</guid>

					<description><![CDATA[Scrolling and clicking, clicking, and scrolling, the mobile economy is surely a boon to retail brands. Strong brands are not defined by sales alone. Strong brands are built on a feeling. None of this is new or news, yet the media environment and the metrics associated with algorithms of mobile media would appear to favor]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6619</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/12/DALL%C2%B7E-2023-12-17-20.09.20.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-12-17 20.09.20]]></media:description>
		</media:content>	</item>
		<item>
		<title>Aversion Control</title>
		<link>https://brandforming.com/2023/10/17/aversion-control/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 17 Oct 2023 22:30:48 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mentorship]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[in-person]]></category>
		<category><![CDATA[management and business]]></category>
		<category><![CDATA[return to office]]></category>
		<category><![CDATA[slack time]]></category>
		<category><![CDATA[virtual]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6597</guid>

					<description><![CDATA[One thing I’ve noticed in this semi-post pandemic work world is that despite demands by many companies that people return to the office, many people continue to work with a remote mindset. There seems to be an aversion to getting together in the same room and hashing it out, whatever it is. Physically, on days]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6597</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/10/DALL%C2%B7E-2023-10-17-18.16.53-Illustration-of-two-people-in-the-same-office-back-to-back-staring-off-into-space-smiling.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-10-17 18.16.53 &#8211; Illustration of two people in the same office back to back staring off into space smiling]]></media:description>
		</media:content>	</item>
		<item>
		<title>I don&#8217;t work, I take a hard pleasure.</title>
		<link>https://brandforming.com/2023/07/19/i-dont-work-i-take-the-hard-pleasure/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2023 21:58:28 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Cartier Besson]]></category>
		<category><![CDATA[devotion]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[immersion]]></category>
		<category><![CDATA[pursuit]]></category>
		<category><![CDATA[The Decisive Moment]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6373</guid>

					<description><![CDATA[A friend of Henri Cartier Bresson once said to him, “you do not work, you take a hard pleasure.” While I often feel I’m working very hard and certainly too long, I must admit I take a pleasure in the work. At its best, it’s inspiring to stare down the proverbial blank sheet of paper.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6373</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/07/DALL%C2%B7E-2023-07-19-17.38.18.jpg?fit=942%2C942&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-07-19 17.38.18]]></media:description>
		</media:content>	</item>
		<item>
		<title>Fiction vs non-fiction brands</title>
		<link>https://brandforming.com/2023/06/04/fiction-vs-non-fiction-brands/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 00:55:13 +0000</pubDate>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[Gen Z]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6319</guid>

					<description><![CDATA[The rise of Ai and its impact on image making has me rethinking what it means to create photographic work. It&#8217;s true that images have been easily manipulated since the earliest days of photography, but each day it gets tougher to tell the difference between fiction and non-fiction. It&#8217;s wonderful and discouraging at the same]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6319</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/androGMastrion.jpg?fit=1024%2C767&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Andros Island hammock image by GMastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>User Experience Mindset</title>
		<link>https://brandforming.com/2023/03/15/user-experience-mindset/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 15 Mar 2023 20:20:42 +0000</pubDate>
				<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[utilization]]></category>
		<category><![CDATA[consumer mindset]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6221</guid>

					<description><![CDATA[The most important context of user experience design is consumer mindset. Before we start pushing pixels around, we should be working hard to understand consumer wants and needs. Gathering insights into their emotional desires is critical to creating an experience, throughout the entire customer journey, that in both subtle and direct ways will reinforce your]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6221</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/03/Consuer-Mindset-DALL%C2%B7E-2023-03-15-16.05.04.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Consuer Mindset DALL·E 2023-03-15 16.05.04]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Archetypes of Social Media</title>
		<link>https://brandforming.com/2022/11/01/the-archetypes-of-social-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Nov 2022 20:37:57 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6066</guid>

					<description><![CDATA[When I founded Brandforming, I began to work with archetypes and their application to brands. The idea of brand as archetype was not something new but I sought to bring something new to it. Combining the use of archetypes with primary and secondary market research, coupled with a client workshop, has proven powerful in the]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6066</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/Social-Archetypes.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Social media archetypes and their relationship to your brand]]></media:description>
		</media:content>	</item>
		<item>
		<title>Deaf to Data</title>
		<link>https://brandforming.com/2022/10/01/deaf-to-data/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 01 Oct 2022 16:44:20 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6004</guid>

					<description><![CDATA[As some of you may be aware, I’m currently teaching at Skidmore College as the F. William Harder Chair Professor of Management and Business. Being a place of higher education and a fine one at that, there are weekly guest lectures given by thought leaders from both inside and outside academia. For the most part,]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6004</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-01-12.39.26-a-drawing-of-someone-shouting-in-another-persons-ear-and-data-coming-out.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-01 12.39.26 &#8211; a drawing of someone shouting in another persons ear and data coming out]]></media:description>
		</media:content>	</item>
		<item>
		<title>Backwards and in High Heels</title>
		<link>https://brandforming.com/2022/09/09/backwards-in-high-heels/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 09 Sep 2022 22:57:22 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5957</guid>

					<description><![CDATA[I recently came across this wonderful quote attributed to Ann Richards, commenting on the talents of the famed dancer Ginger Rogers. “After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels.” The phrase “backwards and in high heels” struck a chord with me. It reminds me]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5957</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/GingerRogers-DanceShoes-via-Worthpoint.jpg?fit=1024%2C814&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GingerRogers DanceShoes via Worthpoint]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Give and The Take</title>
		<link>https://brandforming.com/2022/08/28/the-give-and-the-take/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 28 Aug 2022 14:10:21 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agency selection]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[vendor selection]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5933</guid>

					<description><![CDATA[It was the second meeting. The first was a year ago. The client asked for the second meeting to discuss an update to their business challenges. The first meeting seemed to go well. The indications were positive. During the first credentials meeting, the client was highly engaged, asked tough questions, agreed vigorously with the answers.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5933</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-25-15.15.23-cow.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-08-25 15.15.23 cow]]></media:description>
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		<item>
		<title>Caretakers vs Risktakers</title>
		<link>https://brandforming.com/2022/08/21/care-takers-vs-risk-takers/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 21 Aug 2022 15:04:08 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[caregiver]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[risktaker]]></category>
		<category><![CDATA[tightrope]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5917</guid>

					<description><![CDATA[To the untrained observer, walking a tightrope seems like a high-risk activity. To the well-trained acrobatic artist, the tightrope is a platform for their creativity. The risks are well-calculated and the practice so refined, that confidence brings buoyancy to their work. In the world of ideas, clients and agencies must come to a mutual understanding]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5917</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-07-28-14.29.26-tight-rope-walker-high-in-the-sky.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-07-28 14.29.26 &#8211; tight rope walker high in the sky]]></media:description>
		</media:content>	</item>
		<item>
		<title>Truthiness can be tempting</title>
		<link>https://brandforming.com/2022/07/31/5897/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 31 Jul 2022 15:59:06 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5897</guid>

					<description><![CDATA[When I put the camera on my shoulder and the brief is in my head, I’m looking for the truth. The deeper story, the stuff beyond mere words and pictures, the stuff that reaches the heart. Truth in performance; the essence of the idea to be communicated. The process starts again in editing, to polish]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5897</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/Guy-Mastrion-scaled-e1665504648585.jpg?fit=1024%2C809&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Production-Still.jpg?fit=1000%2C563&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
		</media:content>	</item>
		<item>
		<title>Words with Pictures, Skidmore College, F. William Harder Lecture</title>
		<link>https://brandforming.com/2021/06/01/skidmore-college-lecture/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Jun 2021 22:55:54 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[2021 F. William Harder Lecture]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Words with Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5709</guid>

					<description><![CDATA[Part of my work at Skidmore College as the F. William Harder Chair Professor of Business Administration includes the recruitment and production of an annual lecture. Each year, a speaker is recruited and asked to present to the students a topic within their areas of interest and expertise. This year, it was me. The link]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5709</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/06/MastrioHarderLecturePoster-1-e1622585656123.jpg?fit=722%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion F. William Harder Lecture Poster]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Obstacle is The Path</title>
		<link>https://brandforming.com/2021/05/31/the-obstacle-is-the-past/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 31 May 2021 22:15:49 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5699</guid>

					<description><![CDATA[A brand is a problem solved. It’s as simple and as vexing as that. The obstacle for the customer is the obstacle for the brand. The vexing part comes in creating a differentiating idea that clearly positions the brand as the most appealing solution to the customer problem. In highly competitive markets, the challenge is]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5699</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/05/CHPF00592.jpg?fit=728%2C486&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[The Obstacle is The Path]]></media:description>
		</media:content>	</item>
		<item>
		<title>I was a guest on the podcast Art Buyer For Hire with Ken Zane</title>
		<link>https://brandforming.com/2020/11/03/i-was-a-guest-on-the-podcast-art-buyer-for-hire-with-ken-zane/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 21:56:35 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[art buyer for hire]]></category>
		<category><![CDATA[art buying]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[creative direction]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[ken zane]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5655</guid>

					<description><![CDATA[Ken Zane&#8217;s show  Art Buyer For Hire is about 45 minutes in length. During the show we touch on a range of topics from idea development, to execution and agency culture too. While I was chief creative officer of Palio I hired Ken in the role of art buyer-producer. It was an important moment for]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5655</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-03-at-4.57.57-PM.png?fit=472%2C474&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Screen Shot 2020-11-03 at 4.57.57 PM]]></media:description>
		</media:content>	</item>
		<item>
		<title>Killer Content</title>
		<link>https://brandforming.com/2018/07/26/killer-content/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 26 Jul 2018 16:05:56 +0000</pubDate>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[brand story]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1742</guid>

					<description><![CDATA[Are you creating killer content? Is your content engine in overdrive? A boiling, overheated, over expressed machine. Are you choking the very channels from which you hope to win new customers and build deeper relationships? Not all content is created equal. And not every potential consumer touch-point warrants the presence of your brand. The buyer’s]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1742</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/Killer-Content.jpg?fit=1024%2C733&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Killer Content]]></media:description>
		</media:content>	</item>
		<item>
		<title>Production, production, what’s your function?</title>
		<link>https://brandforming.com/2018/06/25/production-production-whats-your-function/</link>
					<comments>https://brandforming.com/2018/06/25/production-production-whats-your-function/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 25 Jun 2018 11:00:03 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[results]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1723</guid>

					<description><![CDATA[Clients hire us to produce results. The work is a means to an end and the ultimate result is measured in sales. Not awareness in and of itself, not leads, although these are steps along the path. Likes or clicks are not sales either. Actual hard-boiled sales make or break the careers of our clients.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1723</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/Production-results.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Production results]]></media:description>
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