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	<title>ideation Archives &#187; Brandforming</title>
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	<title>ideation Archives &#187; Brandforming</title>
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		<title>I don&#8217;t work, I take a hard pleasure.</title>
		<link>https://brandforming.com/2023/07/19/i-dont-work-i-take-the-hard-pleasure/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2023 21:58:28 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Cartier Besson]]></category>
		<category><![CDATA[devotion]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[immersion]]></category>
		<category><![CDATA[pursuit]]></category>
		<category><![CDATA[The Decisive Moment]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6373</guid>

					<description><![CDATA[A friend of Henri Cartier Bresson once said to him, “you do not work, you take a hard pleasure.” While I often feel I’m working very hard and certainly too long, I must admit I take a pleasure in the work. At its best, it’s inspiring to stare down the proverbial blank sheet of paper.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6373</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2023-07-19 17.38.18]]></media:description>
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		<title>Leave your creative team alone</title>
		<link>https://brandforming.com/2022/12/14/leave-your-creative-team-alone/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 14 Dec 2022 16:57:15 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative team]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[creative teams]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6089</guid>

					<description><![CDATA[Disrupting your creative team is a detriment to their productivity. You may not want to believe it, but it&#8217;s true. The agency ecosystem is rife with meetings, some days are spent almost entirely in meetings. Meetings are not the only black hole. There are the armies of account service personnel, project managers and producers who]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6089</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2022-12-14 11.42.41 &#8211; a hand in front of. camera lens stopping the picture]]></media:description>
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		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
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		<title>The club of no authority</title>
		<link>https://brandforming.com/2018/05/30/the-club-of-no-authority/</link>
					<comments>https://brandforming.com/2018/05/30/the-club-of-no-authority/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 31 May 2018 00:56:46 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[no]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[yes]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand teams]]></category>
		<category><![CDATA[marketing teams]]></category>
		<category><![CDATA[No]]></category>
		<category><![CDATA[presentation]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1701</guid>

					<description><![CDATA[The problem with the word no is figuring out where it&#8217;s coming from. Turning no into yes is often a cat and mouse game with the marketing team. You might have 10 clients on a single brand with a claim to input and by the time you’re done, your big idea might not be so]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1701</post-id>
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				<media:description type="plain"><![CDATA[the verdict is in]]></media:description>
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		<item>
		<title>Italian fashion and collaborating with Michelangelo</title>
		<link>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/</link>
					<comments>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/#comments</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 20:52:17 +0000</pubDate>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[italian design]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1056</guid>

					<description><![CDATA[In April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for Monvieve. Monvieve is a haute couture Italian Fashion Brand. Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine.]]></description>
		
					<wfw:commentRss>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1056</post-id>
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				<media:description type="plain"><![CDATA[#MonvieveMoments]]></media:description>
		</media:content>	</item>
		<item>
		<title>Take two for ideation</title>
		<link>https://brandforming.com/2016/02/22/brandforming-go-go/</link>
					<comments>https://brandforming.com/2016/02/22/brandforming-go-go/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 23 Feb 2016 00:31:59 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[idea fuel]]></category>
		<category><![CDATA[insight]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=974</guid>

					<description><![CDATA[I took this picture of two espresso cups at one of our infamous creative rave sessions, this  time we were in Miami cooking up some big ideas for a global healthcare brand. Espresso is a hot commodity at these sessions. We often go at ideation for days on end. Our energy stores can run low]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">974</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/05/ImmersvEspresso-copy.png?fit=699%2C672&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Double Espresso]]></media:description>
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