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	<title>Head For The Heart Archives &#187; Brandforming</title>
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	<title>Head For The Heart Archives &#187; Brandforming</title>
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		<title>Invested in a feeling</title>
		<link>https://brandforming.com/2023/12/17/invested-in-a-feeling/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 18 Dec 2023 01:14:09 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strength]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6619</guid>

					<description><![CDATA[Scrolling and clicking, clicking, and scrolling, the mobile economy is surely a boon to retail brands. Strong brands are not defined by sales alone. Strong brands are built on a feeling. None of this is new or news, yet the media environment and the metrics associated with algorithms of mobile media would appear to favor]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6619</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/12/DALL%C2%B7E-2023-12-17-20.09.20.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-12-17 20.09.20]]></media:description>
		</media:content>	</item>
		<item>
		<title>Aversion Control</title>
		<link>https://brandforming.com/2023/10/17/aversion-control/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 17 Oct 2023 22:30:48 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mentorship]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[in-person]]></category>
		<category><![CDATA[management and business]]></category>
		<category><![CDATA[return to office]]></category>
		<category><![CDATA[slack time]]></category>
		<category><![CDATA[virtual]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6597</guid>

					<description><![CDATA[One thing I’ve noticed in this semi-post pandemic work world is that despite demands by many companies that people return to the office, many people continue to work with a remote mindset. There seems to be an aversion to getting together in the same room and hashing it out, whatever it is. Physically, on days]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6597</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/10/DALL%C2%B7E-2023-10-17-18.16.53-Illustration-of-two-people-in-the-same-office-back-to-back-staring-off-into-space-smiling.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-10-17 18.16.53 &#8211; Illustration of two people in the same office back to back staring off into space smiling]]></media:description>
		</media:content>	</item>
		<item>
		<title>The tension of observation</title>
		<link>https://brandforming.com/2023/08/15/6407/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 15 Aug 2023 20:08:34 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[directing]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[observational]]></category>
		<category><![CDATA[screenwriting]]></category>
		<category><![CDATA[subjective]]></category>
		<category><![CDATA[tension]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6407</guid>

					<description><![CDATA[Observational tension is a tool of the storyteller, more often felt than discussed. Its subtle power renders a disquieting tone that invites audience emotion to enter the scene. The tension of a shot that lingers on a subject after the dialogue or apparent action has ended can deliver extraordinary poignancy. It does not work in]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6407</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/08/DALL%C2%B7E-2023-08-15-15.58.23-observational-view-of-a-car-racing-in-front-of-an-elderly-man-in-the-background-as-he-tries-to-cross-the-street.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-08-15 15.58.23 &#8211; observational view of a car racing in front of an elderly man in the background as he tries to cross the street]]></media:description>
		</media:content>	</item>
		<item>
		<title>I don&#8217;t work, I take a hard pleasure.</title>
		<link>https://brandforming.com/2023/07/19/i-dont-work-i-take-the-hard-pleasure/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2023 21:58:28 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Cartier Besson]]></category>
		<category><![CDATA[devotion]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[immersion]]></category>
		<category><![CDATA[pursuit]]></category>
		<category><![CDATA[The Decisive Moment]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6373</guid>

					<description><![CDATA[A friend of Henri Cartier Bresson once said to him, “you do not work, you take a hard pleasure.” While I often feel I’m working very hard and certainly too long, I must admit I take a pleasure in the work. At its best, it’s inspiring to stare down the proverbial blank sheet of paper.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6373</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/07/DALL%C2%B7E-2023-07-19-17.38.18.jpg?fit=942%2C942&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-07-19 17.38.18]]></media:description>
		</media:content>	</item>
		<item>
		<title>Fiction vs non-fiction brands</title>
		<link>https://brandforming.com/2023/06/04/fiction-vs-non-fiction-brands/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 00:55:13 +0000</pubDate>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[Gen Z]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6319</guid>

					<description><![CDATA[The rise of Ai and its impact on image making has me rethinking what it means to create photographic work. It&#8217;s true that images have been easily manipulated since the earliest days of photography, but each day it gets tougher to tell the difference between fiction and non-fiction. It&#8217;s wonderful and discouraging at the same]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6319</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/androGMastrion.jpg?fit=1024%2C767&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Andros Island hammock image by GMastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>The loudness tactic by content makers is a fool’s game.</title>
		<link>https://brandforming.com/2023/04/23/the-loudness-tactic-by-content-makers-is-a-fools-game/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 23 Apr 2023 21:35:47 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the web]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6233</guid>

					<description><![CDATA[In my personal quest to make YouTube more enjoyable, here’s a tip to all of you content creators out there. There is such a thing as acceptable audio levels. Even among those that seem to understand the principles, there are many content publishers that believe it is ok to blast their cheesy intro music. There]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6233</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/04/DALL%C2%B7E-2023-04-23-17.17.45-a-person-with-their-fingers-sticking-in-their-ears-with-a-painful-expression-on-their-face.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-04-23 17.17.45 &#8211; a person with their fingers sticking in their ears with a painful expression on their face]]></media:description>
		</media:content>	</item>
		<item>
		<title>User Experience Mindset</title>
		<link>https://brandforming.com/2023/03/15/user-experience-mindset/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 15 Mar 2023 20:20:42 +0000</pubDate>
				<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[utilization]]></category>
		<category><![CDATA[consumer mindset]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6221</guid>

					<description><![CDATA[The most important context of user experience design is consumer mindset. Before we start pushing pixels around, we should be working hard to understand consumer wants and needs. Gathering insights into their emotional desires is critical to creating an experience, throughout the entire customer journey, that in both subtle and direct ways will reinforce your]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6221</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/03/Consuer-Mindset-DALL%C2%B7E-2023-03-15-16.05.04.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Consuer Mindset DALL·E 2023-03-15 16.05.04]]></media:description>
		</media:content>	</item>
		<item>
		<title>Stewardship of a Legendary Brand</title>
		<link>https://brandforming.com/2023/01/29/stewardship-of-a-legendary-brand/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 29 Jan 2023 22:27:50 +0000</pubDate>
				<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design vernacular]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand stewardship]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6125</guid>

					<description><![CDATA[While in New York City, I took the opportunity to visit some old haunts. I hadn’t had the chance to step inside the renovated Hotel Chelsea, so off we went. I’m not claiming I was a denizen of this much celebrated bastion of creativity in residence. I wasn’t. In the late 70’s as an art]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6125</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/01/Helen-at-The-Chelsea-gm.jpg?fit=1024%2C576&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Chelsea Girl]]></media:description>
		</media:content>	</item>
		<item>
		<title>Uninvited Guests</title>
		<link>https://brandforming.com/2023/01/26/uninvited-guests/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 26 Jan 2023 18:59:29 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[bad actors]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6118</guid>

					<description><![CDATA[The air was blue with my rants as I discovered my site had been hacked. The blog section filled with spammy, fraudulent posts &#8212; from the bizarre to the disgusting. I removed all the bad posts and changed my login credentials, only to discover a few weeks later they were back in my site. How?]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6118</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/01/DALL%C2%B7E-2023-01-26-13.49.51-a-snake-inside-a-bird-house-in-the-style-of-salvador-dali.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-01-26 13.49.51 &#8211; a snake inside a bird house in the style of salvador dali]]></media:description>
		</media:content>	</item>
		<item>
		<title>Leave your creative team alone</title>
		<link>https://brandforming.com/2022/12/14/leave-your-creative-team-alone/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 14 Dec 2022 16:57:15 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative team]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[creative teams]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6089</guid>

					<description><![CDATA[Disrupting your creative team is a detriment to their productivity. You may not want to believe it, but it&#8217;s true. The agency ecosystem is rife with meetings, some days are spent almost entirely in meetings. Meetings are not the only black hole. There are the armies of account service personnel, project managers and producers who]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6089</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/12/DALL%C2%B7E-2022-12-14-11.42.41-a-hand-in-front-of.-camera-lens-stopping-the-picture.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-12-14 11.42.41 &#8211; a hand in front of. camera lens stopping the picture]]></media:description>
		</media:content>	</item>
		<item>
		<title>Negative Impressions</title>
		<link>https://brandforming.com/2022/11/17/negative-impressions/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 17 Nov 2022 22:40:11 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[NetworkTV]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6077</guid>

					<description><![CDATA[Allow me to rant about YouTube for a few minutes.  I consume a lot of media via YouTube. I’m insatiably curious. I watch all kinds of media from all kinds of publishers from all over the world. Maybe you do too. YouTube is sort of like TV, but worse in its use of advertising. TV]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6077</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/DALL%C2%B7E-2022-11-17-17.20.33.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-11-17 17.20.33]]></media:description>
		</media:content>	</item>
		<item>
		<title>Lighting First Aid</title>
		<link>https://brandforming.com/2022/11/13/lighting-first-aid/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 13 Nov 2022 23:50:31 +0000</pubDate>
				<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[lighting]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[cinematic]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6073</guid>

					<description><![CDATA[One of the challenges that comes with the democratization of camera technology is that anyone who can afford a video camera or smart phone can consider themselves filmmakers. “Do it yourself” starts to feel like an obligation because it seems so achievable.  Running around swinging a camera, pointing-it here, there, and everywhere without the benefit]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6073</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/DALL%C2%B7E-2022-11-13-18.42.08.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-11-13 18.42.08]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Archetypes of Social Media</title>
		<link>https://brandforming.com/2022/11/01/the-archetypes-of-social-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Nov 2022 20:37:57 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6066</guid>

					<description><![CDATA[When I founded Brandforming, I began to work with archetypes and their application to brands. The idea of brand as archetype was not something new but I sought to bring something new to it. Combining the use of archetypes with primary and secondary market research, coupled with a client workshop, has proven powerful in the]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6066</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/Social-Archetypes.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Social media archetypes and their relationship to your brand]]></media:description>
		</media:content>	</item>
		<item>
		<title>A camera is a tool for editing</title>
		<link>https://brandforming.com/2022/10/25/a-camera-is-a-tool-for-editing/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 26 Oct 2022 00:51:29 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[stroytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6063</guid>

					<description><![CDATA[I love light in all its many variations. I’ve walked into walls studying light as it falls on some object or person. It’s an infatuation, an obsession and capturing light is at the root of my love for image making. Perhaps there is no more beautiful expression than light illuminating human emotion. A face, an]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6063</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-25-20.47.20-motion-picture-camera-lens-with-a-scene-of-a-persons-face-reflected-in-the-glass.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-25 20.47.20 &#8211; motion picture camera lens with a scene of a persons face reflected in the glass]]></media:description>
		</media:content>	</item>
		<item>
		<title>All media is exclusive media</title>
		<link>https://brandforming.com/2022/10/14/all-media-is-now-exclusive-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 14 Oct 2022 18:51:45 +0000</pubDate>
				<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Patagonia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6035</guid>

					<description><![CDATA[There was a time when almost all media was inclusive. The old analogue days of 13 TV Channels, rooftop antennae, a handful of news programing and perhaps a few dozen major newspapers and magazines. There were some specialized publications, and radio stations were somewhat local, but they were the exceptions. Media was broadly casted by]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6035</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/Patagonia-Pub-Photo-Guy-Mastrion.jpg?fit=1024%2C576&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Patagonia Pub Photo- Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Deaf to Data</title>
		<link>https://brandforming.com/2022/10/01/deaf-to-data/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 01 Oct 2022 16:44:20 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6004</guid>

					<description><![CDATA[As some of you may be aware, I’m currently teaching at Skidmore College as the F. William Harder Chair Professor of Management and Business. Being a place of higher education and a fine one at that, there are weekly guest lectures given by thought leaders from both inside and outside academia. For the most part,]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6004</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-01-12.39.26-a-drawing-of-someone-shouting-in-another-persons-ear-and-data-coming-out.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-01 12.39.26 &#8211; a drawing of someone shouting in another persons ear and data coming out]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your lips are moving but I can’t hear what you are saying.</title>
		<link>https://brandforming.com/2022/09/27/your-lips-are-moving-but-i-cant-hear-what-you-are-saying/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 27 Sep 2022 14:54:31 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[lighting]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6000</guid>

					<description><![CDATA[In the world of corporate content creation, it often happens that the work is evenly lit, the sound is good, and the music is canned. It’s workman like but lacks dynamism. The work can feel like a forced march through a shot list vs delivering a story. When I see work like this it’s almost]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6000</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/09/DALL%C2%B7E-2022-09-26-14.06.35-a-person-without-ears.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-09-26 14.06.35 &#8211; a person without ears]]></media:description>
		</media:content>	</item>
		<item>
		<title>Segmentation Hurts</title>
		<link>https://brandforming.com/2022/09/19/5992/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 19 Sep 2022 12:15:44 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5992</guid>

					<description><![CDATA[What was true during the American Revolution is still true today and applies equally well to the media. Better together. The hyperbolic segmentation of media is a landscape of diminishing returns. With some notable exceptions, media performance reviews leave more questions than answers. The ideal scenario is one of ever improving ROI as refinements are]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5992</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/Join-or-Die-by-Ben-Franklin.jpg?fit=1024%2C734&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Join, or Die by Ben Franklin]]></media:description>
		</media:content>	</item>
		<item>
		<title>Backwards and in High Heels</title>
		<link>https://brandforming.com/2022/09/09/backwards-in-high-heels/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 09 Sep 2022 22:57:22 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5957</guid>

					<description><![CDATA[I recently came across this wonderful quote attributed to Ann Richards, commenting on the talents of the famed dancer Ginger Rogers. “After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels.” The phrase “backwards and in high heels” struck a chord with me. It reminds me]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5957</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/GingerRogers-DanceShoes-via-Worthpoint.jpg?fit=1024%2C814&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GingerRogers DanceShoes via Worthpoint]]></media:description>
		</media:content>	</item>
		<item>
		<title>Caretakers vs Risktakers</title>
		<link>https://brandforming.com/2022/08/21/care-takers-vs-risk-takers/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 21 Aug 2022 15:04:08 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[caregiver]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[risktaker]]></category>
		<category><![CDATA[tightrope]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5917</guid>

					<description><![CDATA[To the untrained observer, walking a tightrope seems like a high-risk activity. To the well-trained acrobatic artist, the tightrope is a platform for their creativity. The risks are well-calculated and the practice so refined, that confidence brings buoyancy to their work. In the world of ideas, clients and agencies must come to a mutual understanding]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5917</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-07-28-14.29.26-tight-rope-walker-high-in-the-sky.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-07-28 14.29.26 &#8211; tight rope walker high in the sky]]></media:description>
		</media:content>	</item>
		<item>
		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-14-13.07.22-monumental-greek-statue-of-an-eye-ball-in-a-square.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
		</media:content>	</item>
		<item>
		<title>Saratoga Springs NY, a destination brand that’s got it all.</title>
		<link>https://brandforming.com/2022/08/06/saratoga-springs-ny-a-destination-brand-thats-got-it-all/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 06 Aug 2022 23:04:07 +0000</pubDate>
				<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Curation]]></category>
		<category><![CDATA[Destination Brands]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5908</guid>

					<description><![CDATA[Saratoga Springs NY; A vibrant cultural scene and a main street so nice that it was emulated by Disney as one of its resorts; Disney’s Saratoga Springs Resort &#38; Spa. Disney avoided one part that’s impossible to miss. They left out the trucks. They skipped over the volcanic 18 wheelers that rattle Broadway. The sound]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5908</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-06-18.55.18.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Disneyland skipped tractor trailers]]></media:description>
		</media:content>	</item>
		<item>
		<title>Truthiness can be tempting</title>
		<link>https://brandforming.com/2022/07/31/5897/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 31 Jul 2022 15:59:06 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5897</guid>

					<description><![CDATA[When I put the camera on my shoulder and the brief is in my head, I’m looking for the truth. The deeper story, the stuff beyond mere words and pictures, the stuff that reaches the heart. Truth in performance; the essence of the idea to be communicated. The process starts again in editing, to polish]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5897</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/Guy-Mastrion-scaled-e1665504648585.jpg?fit=1024%2C809&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Obstacle is The Path</title>
		<link>https://brandforming.com/2021/05/31/the-obstacle-is-the-past/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 31 May 2021 22:15:49 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5699</guid>

					<description><![CDATA[A brand is a problem solved. It’s as simple and as vexing as that. The obstacle for the customer is the obstacle for the brand. The vexing part comes in creating a differentiating idea that clearly positions the brand as the most appealing solution to the customer problem. In highly competitive markets, the challenge is]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5699</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/05/CHPF00592.jpg?fit=728%2C486&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[The Obstacle is The Path]]></media:description>
		</media:content>	</item>
		<item>
		<title>La Marca for French Vogue shot by Guy Bourdin.</title>
		<link>https://brandforming.com/2021/03/11/la-marca-shoe-ad-for-french-vogue-shot-by-guy-bourdin-from-back-in-the-day/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 11 Mar 2021 20:00:09 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[French Vogue]]></category>
		<category><![CDATA[Guy Bourdin]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5680</guid>

					<description><![CDATA[La Marca shoes for French Vogue, photography Guy Bourdin. This is a campaign I worked on in the early 80&#8217;s. Mr. Bourdin, projected his image onto a black and white TV, then made another image. We double up the image to create a spread. Classic black and white aesthetic, French style and clever art direction]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5680</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/03/LaMarca-FrenchVogue-e1621906597700.jpg?fit=1024%2C608&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[La Marca French Vogue]]></media:description>
		</media:content>	</item>
		<item>
		<title>I was a guest on the podcast Art Buyer For Hire with Ken Zane</title>
		<link>https://brandforming.com/2020/11/03/i-was-a-guest-on-the-podcast-art-buyer-for-hire-with-ken-zane/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 21:56:35 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[art buyer for hire]]></category>
		<category><![CDATA[art buying]]></category>
		<category><![CDATA[brand development]]></category>
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		<category><![CDATA[Film]]></category>
		<category><![CDATA[ken zane]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5655</guid>

					<description><![CDATA[Ken Zane&#8217;s show  Art Buyer For Hire is about 45 minutes in length. During the show we touch on a range of topics from idea development, to execution and agency culture too. While I was chief creative officer of Palio I hired Ken in the role of art buyer-producer. It was an important moment for]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5655</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-03-at-4.57.57-PM.png?fit=472%2C474&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Screen Shot 2020-11-03 at 4.57.57 PM]]></media:description>
		</media:content>	</item>
		<item>
		<title>Killer Content</title>
		<link>https://brandforming.com/2018/07/26/killer-content/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 26 Jul 2018 16:05:56 +0000</pubDate>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[brand story]]></category>
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		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1742</guid>

					<description><![CDATA[Are you creating killer content? Is your content engine in overdrive? A boiling, overheated, over expressed machine. Are you choking the very channels from which you hope to win new customers and build deeper relationships? Not all content is created equal. And not every potential consumer touch-point warrants the presence of your brand. The buyer’s]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1742</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/Killer-Content.jpg?fit=1024%2C733&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Killer Content]]></media:description>
		</media:content>	</item>
		<item>
		<title>Where should we put the camera?</title>
		<link>https://brandforming.com/2018/07/09/where-should-we-put-the-camera/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 09 Jul 2018 20:02:33 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
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		<category><![CDATA[storytelling]]></category>
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		<category><![CDATA[your story]]></category>
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		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1790</guid>

					<description><![CDATA[When I first started working in the industry, I had a great experience, or I should say, set of experiences, that really enhanced my technical and artistic understanding of film and photography. Where to place the camera is one of the most important decisions we make in the effective telling of a story. When we]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1790</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/camera-close-up-macro-89118.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Where should we put the camera?]]></media:description>
		</media:content>	</item>
		<item>
		<title>Why worry about beauty?</title>
		<link>https://brandforming.com/2018/06/06/why-worry-about-beauty/</link>
					<comments>https://brandforming.com/2018/06/06/why-worry-about-beauty/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 06 Jun 2018 20:34:02 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[beauty language]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design language]]></category>
		<category><![CDATA[persuasion]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1729</guid>

					<description><![CDATA[As humans we are hard-wired to see and appreciate beauty. The impact of beauty has been studied and proven countless times. There is nothing like a beautiful face to garner our attention; one look online or on TV or in a print publication proves beauty is an effective tool of advertisers. Our fundamental appreciation of]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1729</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/beauty.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[beauty by design]]></media:description>
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		<item>
		<title>I’m going back to college. Here’s why:</title>
		<link>https://brandforming.com/2017/07/19/im-going-back-college-heres/</link>
					<comments>https://brandforming.com/2017/07/19/im-going-back-college-heres/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2017 13:00:16 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[student creativity]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[big ideas]]></category>
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		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1651</guid>

					<description><![CDATA[For over a decade, I’ve been a regular guest speaker at Skidmore College in the classroom of Professor Christine Page. I’ve offered my POV on creativity, advertising, branding and marketing and have done ideation workshops with the students. I really enjoy working with Christine and her students because it’s fun and rewarding to share my]]></description>
		
					<wfw:commentRss>https://brandforming.com/2017/07/19/im-going-back-college-heres/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1651</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/07/giphy-downsized-large.gif?fit=560%2C249&ssl=1" type="image/gif" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[time for college]]></media:description>
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		<title>The making of #MonvieveMoments</title>
		<link>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/</link>
					<comments>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Wed, 08 Feb 2017 22:16:20 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
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		<category><![CDATA[director]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[print]]></category>
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		<category><![CDATA[italian design]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1177</guid>

					<description><![CDATA[Luxury brands succeed by creating connections with their buyers through insights that leverage value against deep seated emotional needs. These emotional values last a lifetime because they are not driven by trends but rather by qualities inherent in the buyer. Understanding these connections is at the heart of branding. At one time, the bespoke nature]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1177</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/02/monvieve3.jpg?fit=1024%2C666&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[monvieve3]]></media:description>
		</media:content>	</item>
		<item>
		<title>Italian fashion and collaborating with Michelangelo</title>
		<link>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/</link>
					<comments>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/#comments</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 20:52:17 +0000</pubDate>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
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		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1056</guid>

					<description><![CDATA[In April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for Monvieve. Monvieve is a haute couture Italian Fashion Brand. Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1056</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/MonvieveMoments.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[#MonvieveMoments]]></media:description>
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		<item>
		<title>Robot Love, the science behind computer science</title>
		<link>https://brandforming.com/2016/05/15/robot-love-2/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 19:14:11 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
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		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Commercial Production]]></category>
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		<category><![CDATA[insight]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1029</guid>

					<description><![CDATA[Brandforming was on location at Carnegie Mellon filming a PSA for the Computer Science Teachers Association. We nicknamed the spot Robot Love.   After months of work and insight development, derived from one-on-one interviews, we finally rolled cameras. Special thanks here to our partners Associations Development Group for bringing Brandforming on as collaborators. We created 5 different]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1029</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/RoboPortrait-1.png?fit=1024%2C683&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[RoboPortrait]]></media:description>
		</media:content>	</item>
		<item>
		<title>Human Brain Vs. Pharma TV Spots, An Unhealthy Alliance?</title>
		<link>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/</link>
					<comments>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 09 Feb 2016 16:59:00 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
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		<category><![CDATA[innovation]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[#AHealthierNation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Daniel Kahneman]]></category>
		<category><![CDATA[DTC]]></category>
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		<category><![CDATA[Human Brain]]></category>
		<category><![CDATA[Human Brain VS Pharma TV Spots]]></category>
		<category><![CDATA[Iain McGilchrist]]></category>
		<category><![CDATA[improving healthcare]]></category>
		<category><![CDATA[OpenFDA]]></category>
		<category><![CDATA[pharma Tv Spots]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV]]></category>
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		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=945</guid>

					<description><![CDATA[In the books Thinking Fast and Slow by Daniel Kahneman and The Master and his Emissary by Iain McGilchrist, the authors explore the workings of the human brain. I think we can use their insights to help build #AHealthierNation, especially if we consider the workings of the Human Brain Vs. Pharma TV Spots. Both authors]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">945</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/02/HealthierNation.png?fit=1024%2C512&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Human Brain Vs. Pharma TV Spots]]></media:description>
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		<item>
		<title>Life as it truly is</title>
		<link>https://brandforming.com/2016/01/08/life-as-it-truly-is/</link>
					<comments>https://brandforming.com/2016/01/08/life-as-it-truly-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 08 Jan 2016 13:00:36 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
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		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Life]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=909</guid>

					<description><![CDATA[In March of 2015 the legendary filmmaker Albert Maysles left this earth for the great beyond. In his lifetime he and his brother David, who passed many years before, established a way of working in documentary film that elevated our ability to see life as it truly is, with as little artifice as possible. The]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">909</post-id>
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				<media:description type="plain"><![CDATA[SeeingLifeAsItIs2]]></media:description>
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