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	<title>facebook Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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		<title>Unilever is a unifying force in the pursuit of value in advertising</title>
		<link>https://brandforming.com/2018/07/31/pursuing-greater-value-in-advertising/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 01 Aug 2018 02:28:38 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[creatiive]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value promise]]></category>
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					<description><![CDATA[Smart Brand Managers are forever scrutinizing the value they are gaining from their agencies. The ad industry is forever trying to accurately respond to the old quip, attributed to John Wannamaker, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Recently, Marc Pritchard of Unilever announced]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1821</post-id>
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				<media:description type="plain"><![CDATA[Lifebouy to clean up your advertising act]]></media:description>
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		<title>Facebook and the privacy of your private parts</title>
		<link>https://brandforming.com/2018/06/06/privacy-facebook/</link>
					<comments>https://brandforming.com/2018/06/06/privacy-facebook/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 06 Jun 2018 20:01:57 +0000</pubDate>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the web]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[provacy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1726</guid>

					<description><![CDATA[Does Facebook invade your privacy? Facebook and the Web, in more general terms, and other technologies have redefined what is possible in terms of worm-holing into our lives. This is old news at this point. What’s a little shocking is that the social media wunderkinds come across as unaware and apologetic, as if they have]]></description>
		
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				<media:description type="plain"><![CDATA[Unlike]]></media:description>
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