<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:media="http://search.yahoo.com/mrss/">

<channel>
	<title>emotion Archives &#187; Brandforming</title>
	<atom:link href="https://brandforming.com/category/emotion/feed/" rel="self" type="application/rss+xml" />
	<link></link>
	<description>Head for the Heart</description>
	<lastBuildDate>Tue, 15 Aug 2023 20:35:43 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.3</generator>

<image>
	<url>https://i0.wp.com/brandforming.com/wp-content/uploads/2015/06/BFFAV-55933078v1_site_icon.png?fit=32%2C32&#038;ssl=1</url>
	<title>emotion Archives &#187; Brandforming</title>
	<link></link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">92720388</site>	<item>
		<title>The tension of observation</title>
		<link>https://brandforming.com/2023/08/15/6407/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 15 Aug 2023 20:08:34 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[directing]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[observational]]></category>
		<category><![CDATA[screenwriting]]></category>
		<category><![CDATA[subjective]]></category>
		<category><![CDATA[tension]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6407</guid>

					<description><![CDATA[Observational tension is a tool of the storyteller, more often felt than discussed. Its subtle power renders a disquieting tone that invites audience emotion to enter the scene. The tension of a shot that lingers on a subject after the dialogue or apparent action has ended can deliver extraordinary poignancy. It does not work in]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6407</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/08/DALL%C2%B7E-2023-08-15-15.58.23-observational-view-of-a-car-racing-in-front-of-an-elderly-man-in-the-background-as-he-tries-to-cross-the-street.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-08-15 15.58.23 &#8211; observational view of a car racing in front of an elderly man in the background as he tries to cross the street]]></media:description>
		</media:content>	</item>
		<item>
		<title>I don&#8217;t work, I take a hard pleasure.</title>
		<link>https://brandforming.com/2023/07/19/i-dont-work-i-take-the-hard-pleasure/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2023 21:58:28 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Cartier Besson]]></category>
		<category><![CDATA[devotion]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[immersion]]></category>
		<category><![CDATA[pursuit]]></category>
		<category><![CDATA[The Decisive Moment]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6373</guid>

					<description><![CDATA[A friend of Henri Cartier Bresson once said to him, “you do not work, you take a hard pleasure.” While I often feel I’m working very hard and certainly too long, I must admit I take a pleasure in the work. At its best, it’s inspiring to stare down the proverbial blank sheet of paper.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6373</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/07/DALL%C2%B7E-2023-07-19-17.38.18.jpg?fit=942%2C942&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-07-19 17.38.18]]></media:description>
		</media:content>	</item>
		<item>
		<title>Fiction vs non-fiction brands</title>
		<link>https://brandforming.com/2023/06/04/fiction-vs-non-fiction-brands/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 00:55:13 +0000</pubDate>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[Gen Z]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6319</guid>

					<description><![CDATA[The rise of Ai and its impact on image making has me rethinking what it means to create photographic work. It&#8217;s true that images have been easily manipulated since the earliest days of photography, but each day it gets tougher to tell the difference between fiction and non-fiction. It&#8217;s wonderful and discouraging at the same]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6319</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/androGMastrion.jpg?fit=1024%2C767&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Andros Island hammock image by GMastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>The loudness tactic by content makers is a fool’s game.</title>
		<link>https://brandforming.com/2023/04/23/the-loudness-tactic-by-content-makers-is-a-fools-game/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 23 Apr 2023 21:35:47 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the web]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6233</guid>

					<description><![CDATA[In my personal quest to make YouTube more enjoyable, here’s a tip to all of you content creators out there. There is such a thing as acceptable audio levels. Even among those that seem to understand the principles, there are many content publishers that believe it is ok to blast their cheesy intro music. There]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6233</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/04/DALL%C2%B7E-2023-04-23-17.17.45-a-person-with-their-fingers-sticking-in-their-ears-with-a-painful-expression-on-their-face.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-04-23 17.17.45 &#8211; a person with their fingers sticking in their ears with a painful expression on their face]]></media:description>
		</media:content>	</item>
		<item>
		<title>Slow-Motion Sickness</title>
		<link>https://brandforming.com/2023/02/04/slow-motion-sickness/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 04 Feb 2023 22:21:49 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6141</guid>

					<description><![CDATA[Asynchronous and disharmonious, the overuse of slow motion has become a sickness, a plague on the timeline of corporate video. Slow motion is very often beautiful to watch, but it should be used with intention and in support of some action or emotion essential to the story. Used appropriately, like close-ups, like a spice, it]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6141</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/02/DALL%C2%B7E-2023-02-04-17.06.22-a-person-vomiting-tV-sets.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-02-04 17.06.22 &#8211; a person vomiting tV sets]]></media:description>
		</media:content>	</item>
		<item>
		<title>Uninvited Guests</title>
		<link>https://brandforming.com/2023/01/26/uninvited-guests/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 26 Jan 2023 18:59:29 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[bad actors]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6118</guid>

					<description><![CDATA[The air was blue with my rants as I discovered my site had been hacked. The blog section filled with spammy, fraudulent posts &#8212; from the bizarre to the disgusting. I removed all the bad posts and changed my login credentials, only to discover a few weeks later they were back in my site. How?]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6118</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/01/DALL%C2%B7E-2023-01-26-13.49.51-a-snake-inside-a-bird-house-in-the-style-of-salvador-dali.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-01-26 13.49.51 &#8211; a snake inside a bird house in the style of salvador dali]]></media:description>
		</media:content>	</item>
		<item>
		<title>The ear is the avenue to the heart.   -Voltaire</title>
		<link>https://brandforming.com/2022/12/06/the-ear-is-the-avenue-to-the-heart-voltaire/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 06 Dec 2022 15:57:54 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ears]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[hearing]]></category>
		<category><![CDATA[mics]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[sound design]]></category>
		<category><![CDATA[sound quality]]></category>
		<category><![CDATA[soundscape]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6083</guid>

					<description><![CDATA[Here’s a challenge; find two pieces of content on the web, one with good quality audio and a poor image and the other with good image and poor audio. Which one keeps you more engaged?  A recent study suggests that inferior quality audio reduces credibility of the content. You can read the findings here. If]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6083</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/02/DALL%C2%B7E-2023-02-04-17.41.35-two-human-ears-forming-a-red-heart.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-02-04 17.41.35 &#8211; two human ears forming a red heart]]></media:description>
		</media:content>	</item>
		<item>
		<title>A camera is a tool for editing</title>
		<link>https://brandforming.com/2022/10/25/a-camera-is-a-tool-for-editing/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 26 Oct 2022 00:51:29 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[stroytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6063</guid>

					<description><![CDATA[I love light in all its many variations. I’ve walked into walls studying light as it falls on some object or person. It’s an infatuation, an obsession and capturing light is at the root of my love for image making. Perhaps there is no more beautiful expression than light illuminating human emotion. A face, an]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6063</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-25-20.47.20-motion-picture-camera-lens-with-a-scene-of-a-persons-face-reflected-in-the-glass.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-25 20.47.20 &#8211; motion picture camera lens with a scene of a persons face reflected in the glass]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your lips are moving but I can’t hear what you are saying.</title>
		<link>https://brandforming.com/2022/09/27/your-lips-are-moving-but-i-cant-hear-what-you-are-saying/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 27 Sep 2022 14:54:31 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[lighting]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6000</guid>

					<description><![CDATA[In the world of corporate content creation, it often happens that the work is evenly lit, the sound is good, and the music is canned. It’s workman like but lacks dynamism. The work can feel like a forced march through a shot list vs delivering a story. When I see work like this it’s almost]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6000</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/09/DALL%C2%B7E-2022-09-26-14.06.35-a-person-without-ears.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-09-26 14.06.35 &#8211; a person without ears]]></media:description>
		</media:content>	</item>
		<item>
		<title>Backwards and in High Heels</title>
		<link>https://brandforming.com/2022/09/09/backwards-in-high-heels/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 09 Sep 2022 22:57:22 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5957</guid>

					<description><![CDATA[I recently came across this wonderful quote attributed to Ann Richards, commenting on the talents of the famed dancer Ginger Rogers. “After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels.” The phrase “backwards and in high heels” struck a chord with me. It reminds me]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5957</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/GingerRogers-DanceShoes-via-Worthpoint.jpg?fit=1024%2C814&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GingerRogers DanceShoes via Worthpoint]]></media:description>
		</media:content>	</item>
		<item>
		<title>Truthiness can be tempting</title>
		<link>https://brandforming.com/2022/07/31/5897/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 31 Jul 2022 15:59:06 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5897</guid>

					<description><![CDATA[When I put the camera on my shoulder and the brief is in my head, I’m looking for the truth. The deeper story, the stuff beyond mere words and pictures, the stuff that reaches the heart. Truth in performance; the essence of the idea to be communicated. The process starts again in editing, to polish]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5897</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/Guy-Mastrion-scaled-e1665504648585.jpg?fit=1024%2C809&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion]]></media:description>
		</media:content>	</item>
	</channel>
</rss>
