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	<title>Design Archives &#187; Brandforming</title>
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	<title>Design Archives &#187; Brandforming</title>
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		<title>User Experience Mindset</title>
		<link>https://brandforming.com/2023/03/15/user-experience-mindset/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 15 Mar 2023 20:20:42 +0000</pubDate>
				<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[utilization]]></category>
		<category><![CDATA[consumer mindset]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6221</guid>

					<description><![CDATA[The most important context of user experience design is consumer mindset. Before we start pushing pixels around, we should be working hard to understand consumer wants and needs. Gathering insights into their emotional desires is critical to creating an experience, throughout the entire customer journey, that in both subtle and direct ways will reinforce your]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6221</post-id>
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				<media:description type="plain"><![CDATA[Consuer Mindset DALL·E 2023-03-15 16.05.04]]></media:description>
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		<item>
		<title>Stewardship of a Legendary Brand</title>
		<link>https://brandforming.com/2023/01/29/stewardship-of-a-legendary-brand/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 29 Jan 2023 22:27:50 +0000</pubDate>
				<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design vernacular]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand stewardship]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6125</guid>

					<description><![CDATA[While in New York City, I took the opportunity to visit some old haunts. I hadn’t had the chance to step inside the renovated Hotel Chelsea, so off we went. I’m not claiming I was a denizen of this much celebrated bastion of creativity in residence. I wasn’t. In the late 70’s as an art]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6125</post-id>
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				<media:description type="plain"><![CDATA[Chelsea Girl]]></media:description>
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		<item>
		<title>A camera is a tool for editing</title>
		<link>https://brandforming.com/2022/10/25/a-camera-is-a-tool-for-editing/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 26 Oct 2022 00:51:29 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[stroytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6063</guid>

					<description><![CDATA[I love light in all its many variations. I’ve walked into walls studying light as it falls on some object or person. It’s an infatuation, an obsession and capturing light is at the root of my love for image making. Perhaps there is no more beautiful expression than light illuminating human emotion. A face, an]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6063</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-25-20.47.20-motion-picture-camera-lens-with-a-scene-of-a-persons-face-reflected-in-the-glass.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-25 20.47.20 &#8211; motion picture camera lens with a scene of a persons face reflected in the glass]]></media:description>
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		<item>
		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
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		<item>
		<title>La Marca for French Vogue shot by Guy Bourdin.</title>
		<link>https://brandforming.com/2021/03/11/la-marca-shoe-ad-for-french-vogue-shot-by-guy-bourdin-from-back-in-the-day/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 11 Mar 2021 20:00:09 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[French Vogue]]></category>
		<category><![CDATA[Guy Bourdin]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5680</guid>

					<description><![CDATA[La Marca shoes for French Vogue, photography Guy Bourdin. This is a campaign I worked on in the early 80&#8217;s. Mr. Bourdin, projected his image onto a black and white TV, then made another image. We double up the image to create a spread. Classic black and white aesthetic, French style and clever art direction]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5680</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/03/LaMarca-FrenchVogue-e1621906597700.jpg?fit=1024%2C608&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[La Marca French Vogue]]></media:description>
		</media:content>	</item>
		<item>
		<title>Why worry about beauty?</title>
		<link>https://brandforming.com/2018/06/06/why-worry-about-beauty/</link>
					<comments>https://brandforming.com/2018/06/06/why-worry-about-beauty/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 06 Jun 2018 20:34:02 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[beauty language]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design language]]></category>
		<category><![CDATA[persuasion]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1729</guid>

					<description><![CDATA[As humans we are hard-wired to see and appreciate beauty. The impact of beauty has been studied and proven countless times. There is nothing like a beautiful face to garner our attention; one look online or on TV or in a print publication proves beauty is an effective tool of advertisers. Our fundamental appreciation of]]></description>
		
					<wfw:commentRss>https://brandforming.com/2018/06/06/why-worry-about-beauty/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1729</post-id>
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				<media:description type="plain"><![CDATA[beauty by design]]></media:description>
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		<item>
		<title>The making of #MonvieveMoments</title>
		<link>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/</link>
					<comments>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Wed, 08 Feb 2017 22:16:20 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand idea]]></category>
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		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[italian design]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1177</guid>

					<description><![CDATA[Luxury brands succeed by creating connections with their buyers through insights that leverage value against deep seated emotional needs. These emotional values last a lifetime because they are not driven by trends but rather by qualities inherent in the buyer. Understanding these connections is at the heart of branding. At one time, the bespoke nature]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1177</post-id>
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				<media:description type="plain"><![CDATA[monvieve3]]></media:description>
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