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	<title>customer Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>customer Archives &#187; Brandforming</title>
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		<title>The Game Away from the Ball</title>
		<link>https://brandforming.com/2024/02/20/the-game-away-from-the-ball/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 20 Feb 2024 18:33:49 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
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		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
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		<category><![CDATA[mindset]]></category>
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		<category><![CDATA[Super Bowl]]></category>
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					<description><![CDATA[The other day, I was listening to a popular marketing podcast.  This was a post super bowl episode, and the topic was the commercials. Guests on the show included various brand managers and agency folk. They were talking about a common theme of their work which they all agreed was the big driver of their]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[DALL·E 2024-02-20 13.49.03 &#8211; men and women in their mid thirties standing near each other looking at their mobile phones]]></media:description>
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