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	<title>Creativity Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>Creativity Archives &#187; Brandforming</title>
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		<title>Observations on a Fire Escape</title>
		<link>https://brandforming.com/2024/08/12/observations-on-a-fire-escape/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 12 Aug 2024 21:55:13 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[#escape]]></category>
		<category><![CDATA[#experiences]]></category>
		<category><![CDATA[#feelings]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6716</guid>

					<description><![CDATA[Indulge me. When I was very young, perhaps 5 or 6 years old, my family was visiting my grandparents in Brooklyn. At the time my family lived further out on long island, and we would travel to Brooklyn a few weekends a month for a visit and the traditional Italian Sunday sauce. I could write]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6716</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/08/DALL%C2%B7E-2024-08-12-18.29.59-A-detailed-black-and-white-photograph-of-a-classic-fire-escape-in-Brooklyn-overlooking-a-typical-courtyard.-The-fire-escape-is-made-of-black-wrought-i.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[observations from a fire escape]]></media:description>
		</media:content>	</item>
		<item>
		<title>Problems Get Attention.</title>
		<link>https://brandforming.com/2024/07/12/problems-get-attention/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 12 Jul 2024 21:43:19 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[#creativity #human #problems #brand #ideas #media]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6700</guid>

					<description><![CDATA[Brand creativity and marketing will only be as successful as the problem definition itself. Problems get our attention. Great brands solve problems. Problem definition is the work of positioning. Creativity is a tool that liberates strategy to tell the story of your brand. Earning attention has always been job one for advertising and marketing. Gaining]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6700</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/07/DALL%C2%B7E-2024-07-12-17.39.40-A-realistic-image-of-a-flat-car-tire.-The-tire-is-deflated-and-visibly-sagging-under-the-weight-of-the-car.-The-car-is-parked-on-a-roadside-and-the-b.webp?fit=1024%2C1024&ssl=1" type="image/webp" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-07-12 17.39.40 &#8211; A realistic image of a flat car tire. The tire is deflated and visibly sagging under the weight of the car. The car is parked on a roadside, and the b]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Game Away from the Ball</title>
		<link>https://brandforming.com/2024/02/20/the-game-away-from-the-ball/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 20 Feb 2024 18:33:49 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media context]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6669</guid>

					<description><![CDATA[The other day, I was listening to a popular marketing podcast.  This was a post super bowl episode, and the topic was the commercials. Guests on the show included various brand managers and agency folk. They were talking about a common theme of their work which they all agreed was the big driver of their]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6669</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/02/DALL%C2%B7E-2024-02-20-13.49.03-men-and-women-in-their-mid-thirties-standing-near-each-other-looking-at-their-mobile-phones.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-02-20 13.49.03 &#8211; men and women in their mid thirties standing near each other looking at their mobile phones]]></media:description>
		</media:content>	</item>
		<item>
		<title>The failing of Saint Rose; a lesson in differentiation.</title>
		<link>https://brandforming.com/2024/01/20/the-failing-of-saint-rose-a-lesson-in-differentiation/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 20 Jan 2024 18:26:00 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6650</guid>

					<description><![CDATA[According to Inside Higher Ed, The College of Saint Rose is not alone in the sinking ship of colleges floundering on the reefs of change.   From Inside Higher Ed: Saint Rose’s closure was preceded by similar announcements from other institutions this year, including Magdalen College, Lincoln Christian University, Alderson Broaddus University, Alliance University, Cabrini University, Cardinal Stritch University, Finlandia University, Hodges University, Holy]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6650</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/01/DALL%C2%B7E-2024-01-20-13.01.04-college-grad-in-cap-and-gown-looking-out-at-the-view-from-the-top-of-the-freedom-tower_.png?fit=968%2C968&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-01-20 13.01.04 &#8211; college grad in cap and gown looking out at the view from the top of the freedom tower_]]></media:description>
		</media:content>	</item>
		<item>
		<title>The tension of observation</title>
		<link>https://brandforming.com/2023/08/15/6407/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 15 Aug 2023 20:08:34 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[directing]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[observational]]></category>
		<category><![CDATA[screenwriting]]></category>
		<category><![CDATA[subjective]]></category>
		<category><![CDATA[tension]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6407</guid>

					<description><![CDATA[Observational tension is a tool of the storyteller, more often felt than discussed. Its subtle power renders a disquieting tone that invites audience emotion to enter the scene. The tension of a shot that lingers on a subject after the dialogue or apparent action has ended can deliver extraordinary poignancy. It does not work in]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6407</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/08/DALL%C2%B7E-2023-08-15-15.58.23-observational-view-of-a-car-racing-in-front-of-an-elderly-man-in-the-background-as-he-tries-to-cross-the-street.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-08-15 15.58.23 &#8211; observational view of a car racing in front of an elderly man in the background as he tries to cross the street]]></media:description>
		</media:content>	</item>
		<item>
		<title>I don&#8217;t work, I take a hard pleasure.</title>
		<link>https://brandforming.com/2023/07/19/i-dont-work-i-take-the-hard-pleasure/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2023 21:58:28 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Cartier Besson]]></category>
		<category><![CDATA[devotion]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[immersion]]></category>
		<category><![CDATA[pursuit]]></category>
		<category><![CDATA[The Decisive Moment]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6373</guid>

					<description><![CDATA[A friend of Henri Cartier Bresson once said to him, “you do not work, you take a hard pleasure.” While I often feel I’m working very hard and certainly too long, I must admit I take a pleasure in the work. At its best, it’s inspiring to stare down the proverbial blank sheet of paper.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6373</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/07/DALL%C2%B7E-2023-07-19-17.38.18.jpg?fit=942%2C942&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-07-19 17.38.18]]></media:description>
		</media:content>	</item>
		<item>
		<title>ChatGTP and USP</title>
		<link>https://brandforming.com/2023/06/28/chat-gtp-and-usp/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 28 Jun 2023 19:40:01 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ai]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ChatGTP]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[Reality in Advertising]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[unique selling proposition]]></category>
		<category><![CDATA[USP]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6357</guid>

					<description><![CDATA[If you know USP then you’ll not be surprised that Chat GTP delivers USP as one of the key elements of a successful advertising campaign. If you do not know Rosser Reeves and USP, you poor impoverished soul, buy this book: Reality in Advertising You can also gain a bit of contemporary context here in]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6357</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/realityinadvertising.png?fit=853%2C853&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Reality in Advertising by Rosser Reeves]]></media:description>
		</media:content>	</item>
		<item>
		<title>Fiction vs non-fiction brands</title>
		<link>https://brandforming.com/2023/06/04/fiction-vs-non-fiction-brands/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 00:55:13 +0000</pubDate>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[Gen Z]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6319</guid>

					<description><![CDATA[The rise of Ai and its impact on image making has me rethinking what it means to create photographic work. It&#8217;s true that images have been easily manipulated since the earliest days of photography, but each day it gets tougher to tell the difference between fiction and non-fiction. It&#8217;s wonderful and discouraging at the same]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6319</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/androGMastrion.jpg?fit=1024%2C767&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Andros Island hammock image by GMastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>During an expanding economy everyone looks like a marketing genius.</title>
		<link>https://brandforming.com/2023/05/04/during-an-expanding-economy-everyone-looks-like-a-marketing-genius/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 04 May 2023 23:37:22 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6254</guid>

					<description><![CDATA[Lately, the economic climate is beginning to feel a bit unsatisfactory. We’ve lived through and survived economic downturns before if that’s what this is. Marketing in a downturn is never fun. Budgets get cut and tougher questions get asked. Inadequate answers abound. Suddenly, the marketing wunderkind down the hall has lost the hop in her]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6254</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/05/Patience-Fortitude.jpg?fit=1024%2C568&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Patience &#038; Fortitude]]></media:description>
		</media:content>	</item>
		<item>
		<title>Stewardship of a Legendary Brand</title>
		<link>https://brandforming.com/2023/01/29/stewardship-of-a-legendary-brand/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 29 Jan 2023 22:27:50 +0000</pubDate>
				<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design vernacular]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand stewardship]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6125</guid>

					<description><![CDATA[While in New York City, I took the opportunity to visit some old haunts. I hadn’t had the chance to step inside the renovated Hotel Chelsea, so off we went. I’m not claiming I was a denizen of this much celebrated bastion of creativity in residence. I wasn’t. In the late 70’s as an art]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6125</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/01/Helen-at-The-Chelsea-gm.jpg?fit=1024%2C576&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Chelsea Girl]]></media:description>
		</media:content>	</item>
		<item>
		<title>Leave your creative team alone</title>
		<link>https://brandforming.com/2022/12/14/leave-your-creative-team-alone/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 14 Dec 2022 16:57:15 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative team]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[creative teams]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6089</guid>

					<description><![CDATA[Disrupting your creative team is a detriment to their productivity. You may not want to believe it, but it&#8217;s true. The agency ecosystem is rife with meetings, some days are spent almost entirely in meetings. Meetings are not the only black hole. There are the armies of account service personnel, project managers and producers who]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6089</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/12/DALL%C2%B7E-2022-12-14-11.42.41-a-hand-in-front-of.-camera-lens-stopping-the-picture.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-12-14 11.42.41 &#8211; a hand in front of. camera lens stopping the picture]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Archetypes of Social Media</title>
		<link>https://brandforming.com/2022/11/01/the-archetypes-of-social-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Nov 2022 20:37:57 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6066</guid>

					<description><![CDATA[When I founded Brandforming, I began to work with archetypes and their application to brands. The idea of brand as archetype was not something new but I sought to bring something new to it. Combining the use of archetypes with primary and secondary market research, coupled with a client workshop, has proven powerful in the]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6066</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/Social-Archetypes.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Social media archetypes and their relationship to your brand]]></media:description>
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		<item>
		<title>A camera is a tool for editing</title>
		<link>https://brandforming.com/2022/10/25/a-camera-is-a-tool-for-editing/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 26 Oct 2022 00:51:29 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[stroytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6063</guid>

					<description><![CDATA[I love light in all its many variations. I’ve walked into walls studying light as it falls on some object or person. It’s an infatuation, an obsession and capturing light is at the root of my love for image making. Perhaps there is no more beautiful expression than light illuminating human emotion. A face, an]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6063</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-25-20.47.20-motion-picture-camera-lens-with-a-scene-of-a-persons-face-reflected-in-the-glass.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-25 20.47.20 &#8211; motion picture camera lens with a scene of a persons face reflected in the glass]]></media:description>
		</media:content>	</item>
		<item>
		<title>All media is exclusive media</title>
		<link>https://brandforming.com/2022/10/14/all-media-is-now-exclusive-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 14 Oct 2022 18:51:45 +0000</pubDate>
				<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Patagonia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6035</guid>

					<description><![CDATA[There was a time when almost all media was inclusive. The old analogue days of 13 TV Channels, rooftop antennae, a handful of news programing and perhaps a few dozen major newspapers and magazines. There were some specialized publications, and radio stations were somewhat local, but they were the exceptions. Media was broadly casted by]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6035</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/Patagonia-Pub-Photo-Guy-Mastrion.jpg?fit=1024%2C576&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Patagonia Pub Photo- Guy Mastrion]]></media:description>
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		<item>
		<title>Deaf to Data</title>
		<link>https://brandforming.com/2022/10/01/deaf-to-data/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 01 Oct 2022 16:44:20 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6004</guid>

					<description><![CDATA[As some of you may be aware, I’m currently teaching at Skidmore College as the F. William Harder Chair Professor of Management and Business. Being a place of higher education and a fine one at that, there are weekly guest lectures given by thought leaders from both inside and outside academia. For the most part,]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6004</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-01-12.39.26-a-drawing-of-someone-shouting-in-another-persons-ear-and-data-coming-out.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-01 12.39.26 &#8211; a drawing of someone shouting in another persons ear and data coming out]]></media:description>
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		<item>
		<title>Backwards and in High Heels</title>
		<link>https://brandforming.com/2022/09/09/backwards-in-high-heels/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 09 Sep 2022 22:57:22 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5957</guid>

					<description><![CDATA[I recently came across this wonderful quote attributed to Ann Richards, commenting on the talents of the famed dancer Ginger Rogers. “After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels.” The phrase “backwards and in high heels” struck a chord with me. It reminds me]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5957</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/GingerRogers-DanceShoes-via-Worthpoint.jpg?fit=1024%2C814&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GingerRogers DanceShoes via Worthpoint]]></media:description>
		</media:content>	</item>
		<item>
		<title>Caretakers vs Risktakers</title>
		<link>https://brandforming.com/2022/08/21/care-takers-vs-risk-takers/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 21 Aug 2022 15:04:08 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[caregiver]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[risktaker]]></category>
		<category><![CDATA[tightrope]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5917</guid>

					<description><![CDATA[To the untrained observer, walking a tightrope seems like a high-risk activity. To the well-trained acrobatic artist, the tightrope is a platform for their creativity. The risks are well-calculated and the practice so refined, that confidence brings buoyancy to their work. In the world of ideas, clients and agencies must come to a mutual understanding]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5917</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-07-28-14.29.26-tight-rope-walker-high-in-the-sky.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-07-28 14.29.26 &#8211; tight rope walker high in the sky]]></media:description>
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		<item>
		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-14-13.07.22-monumental-greek-statue-of-an-eye-ball-in-a-square.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
		</media:content>	</item>
		<item>
		<title>Truthiness can be tempting</title>
		<link>https://brandforming.com/2022/07/31/5897/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 31 Jul 2022 15:59:06 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5897</guid>

					<description><![CDATA[When I put the camera on my shoulder and the brief is in my head, I’m looking for the truth. The deeper story, the stuff beyond mere words and pictures, the stuff that reaches the heart. Truth in performance; the essence of the idea to be communicated. The process starts again in editing, to polish]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5897</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/Guy-Mastrion-scaled-e1665504648585.jpg?fit=1024%2C809&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Constraint, the mother of invention.</title>
		<link>https://brandforming.com/2022/07/18/constraint-the-mother-of-invention/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 18 Jul 2022 20:07:31 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[constraint]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[innovation]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5884</guid>

					<description><![CDATA[Constraint was a formidable ingredient in the creation of a film I made in college. The film was a visually driven story of my childhood haunts on Long Island including the beaches, boats, foggy harbors, and associated sounds. From rushing winds and crashing waves, to the song of the gulls and the rocking and creaking]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5884</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/DALL%C2%B7E-2022-07-18-15.38.32-flying-bird-in-a-sky-made-of-chains.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-07-18 15.38.32 &#8211; flying bird in a sky made of chains]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
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		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Production-Still.jpg?fit=1000%2C563&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
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		<item>
		<title>Words with Pictures, Skidmore College, F. William Harder Lecture</title>
		<link>https://brandforming.com/2021/06/01/skidmore-college-lecture/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Jun 2021 22:55:54 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
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		<category><![CDATA[brand value]]></category>
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		<category><![CDATA[presentations]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[2021 F. William Harder Lecture]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Words with Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5709</guid>

					<description><![CDATA[Part of my work at Skidmore College as the F. William Harder Chair Professor of Business Administration includes the recruitment and production of an annual lecture. Each year, a speaker is recruited and asked to present to the students a topic within their areas of interest and expertise. This year, it was me. The link]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5709</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/06/MastrioHarderLecturePoster-1-e1622585656123.jpg?fit=722%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion F. William Harder Lecture Poster]]></media:description>
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		<item>
		<title>I was a guest on the podcast Art Buyer For Hire with Ken Zane</title>
		<link>https://brandforming.com/2020/11/03/i-was-a-guest-on-the-podcast-art-buyer-for-hire-with-ken-zane/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 21:56:35 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
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		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[photography]]></category>
		<category><![CDATA[podcast]]></category>
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		<category><![CDATA[Production]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[art buyer for hire]]></category>
		<category><![CDATA[art buying]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[creative direction]]></category>
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		<category><![CDATA[ken zane]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5655</guid>

					<description><![CDATA[Ken Zane&#8217;s show  Art Buyer For Hire is about 45 minutes in length. During the show we touch on a range of topics from idea development, to execution and agency culture too. While I was chief creative officer of Palio I hired Ken in the role of art buyer-producer. It was an important moment for]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5655</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-03-at-4.57.57-PM.png?fit=472%2C474&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Screen Shot 2020-11-03 at 4.57.57 PM]]></media:description>
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		<item>
		<title>Creativity is a process, but process is not creativity.</title>
		<link>https://brandforming.com/2018/08/13/creativity-is-a-process-but-process-is-not-creativity/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 14 Aug 2018 01:36:24 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1838</guid>

					<description><![CDATA[Agency process is a balancing act. Too little process, and an agency will eventually fail to deliver and will go broke in the process. Too much process kills the creativity of the organization. Having recently been a fly on the wall during client-led agency reviews, it is easy to spot the winners and losers. The]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1838</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/08/Assmbly-Line-Workers-Ford-.png?fit=952%2C859&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Creativity is a process but process is not creativity]]></media:description>
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		<item>
		<title>Killer Content</title>
		<link>https://brandforming.com/2018/07/26/killer-content/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 26 Jul 2018 16:05:56 +0000</pubDate>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[brand story]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1742</guid>

					<description><![CDATA[Are you creating killer content? Is your content engine in overdrive? A boiling, overheated, over expressed machine. Are you choking the very channels from which you hope to win new customers and build deeper relationships? Not all content is created equal. And not every potential consumer touch-point warrants the presence of your brand. The buyer’s]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1742</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/Killer-Content.jpg?fit=1024%2C733&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Killer Content]]></media:description>
		</media:content>	</item>
		<item>
		<title>Where should we put the camera?</title>
		<link>https://brandforming.com/2018/07/09/where-should-we-put-the-camera/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 09 Jul 2018 20:02:33 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1790</guid>

					<description><![CDATA[When I first started working in the industry, I had a great experience, or I should say, set of experiences, that really enhanced my technical and artistic understanding of film and photography. Where to place the camera is one of the most important decisions we make in the effective telling of a story. When we]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1790</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/camera-close-up-macro-89118.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Where should we put the camera?]]></media:description>
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		<item>
		<title>Why worry about beauty?</title>
		<link>https://brandforming.com/2018/06/06/why-worry-about-beauty/</link>
					<comments>https://brandforming.com/2018/06/06/why-worry-about-beauty/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 06 Jun 2018 20:34:02 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[beauty language]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design language]]></category>
		<category><![CDATA[persuasion]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1729</guid>

					<description><![CDATA[As humans we are hard-wired to see and appreciate beauty. The impact of beauty has been studied and proven countless times. There is nothing like a beautiful face to garner our attention; one look online or on TV or in a print publication proves beauty is an effective tool of advertisers. Our fundamental appreciation of]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1729</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/beauty.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[beauty by design]]></media:description>
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		<item>
		<title>I’m going back to college. Here’s why:</title>
		<link>https://brandforming.com/2017/07/19/im-going-back-college-heres/</link>
					<comments>https://brandforming.com/2017/07/19/im-going-back-college-heres/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2017 13:00:16 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[student creativity]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1651</guid>

					<description><![CDATA[For over a decade, I’ve been a regular guest speaker at Skidmore College in the classroom of Professor Christine Page. I’ve offered my POV on creativity, advertising, branding and marketing and have done ideation workshops with the students. I really enjoy working with Christine and her students because it’s fun and rewarding to share my]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1651</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/07/giphy-downsized-large.gif?fit=560%2C249&ssl=1" type="image/gif" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[time for college]]></media:description>
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		<title>Italian fashion and collaborating with Michelangelo</title>
		<link>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/</link>
					<comments>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/#comments</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 20:52:17 +0000</pubDate>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[italian design]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1056</guid>

					<description><![CDATA[In April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for Monvieve. Monvieve is a haute couture Italian Fashion Brand. Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1056</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/MonvieveMoments.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[#MonvieveMoments]]></media:description>
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		<item>
		<title>Robot Love, the science behind computer science</title>
		<link>https://brandforming.com/2016/05/15/robot-love-2/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 19:14:11 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1029</guid>

					<description><![CDATA[Brandforming was on location at Carnegie Mellon filming a PSA for the Computer Science Teachers Association. We nicknamed the spot Robot Love.   After months of work and insight development, derived from one-on-one interviews, we finally rolled cameras. Special thanks here to our partners Associations Development Group for bringing Brandforming on as collaborators. We created 5 different]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1029</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/RoboPortrait-1.png?fit=1024%2C683&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[RoboPortrait]]></media:description>
		</media:content>	</item>
		<item>
		<title>Human Brain Vs. Pharma TV Spots, An Unhealthy Alliance?</title>
		<link>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/</link>
					<comments>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 09 Feb 2016 16:59:00 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[#AHealthierNation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Daniel Kahneman]]></category>
		<category><![CDATA[DTC]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Human Brain]]></category>
		<category><![CDATA[Human Brain VS Pharma TV Spots]]></category>
		<category><![CDATA[Iain McGilchrist]]></category>
		<category><![CDATA[improving healthcare]]></category>
		<category><![CDATA[OpenFDA]]></category>
		<category><![CDATA[pharma Tv Spots]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=945</guid>

					<description><![CDATA[In the books Thinking Fast and Slow by Daniel Kahneman and The Master and his Emissary by Iain McGilchrist, the authors explore the workings of the human brain. I think we can use their insights to help build #AHealthierNation, especially if we consider the workings of the Human Brain Vs. Pharma TV Spots. Both authors]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">945</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/02/HealthierNation.png?fit=1024%2C512&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Human Brain Vs. Pharma TV Spots]]></media:description>
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		<item>
		<title>Life as it truly is</title>
		<link>https://brandforming.com/2016/01/08/life-as-it-truly-is/</link>
					<comments>https://brandforming.com/2016/01/08/life-as-it-truly-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 08 Jan 2016 13:00:36 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Life]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=909</guid>

					<description><![CDATA[In March of 2015 the legendary filmmaker Albert Maysles left this earth for the great beyond. In his lifetime he and his brother David, who passed many years before, established a way of working in documentary film that elevated our ability to see life as it truly is, with as little artifice as possible. The]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">909</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/01/SeeingLifeAsItIs2.gif?fit=577%2C325&ssl=1" type="image/gif" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[SeeingLifeAsItIs2]]></media:description>
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		<item>
		<title>Global Awards, Luck, Trends and a Pirate Too</title>
		<link>https://brandforming.com/2015/12/05/the-global-awards-luck-trends-and-a-pirate-too/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 05 Dec 2015 18:38:26 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Global Awards]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ego-energy]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[winner]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=656</guid>

					<description><![CDATA[On Thursday night, December 3 we celebrated the best of Healthcare and Wellness Advertising with the Global Awards at The NY Academy of Sciences. It was a big night with a tremendous volume of great work from around the globe. The passion and integrity of the work never ceases to amaze me. The world of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">656</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/12/Global_Awards_768_H264-1.png?fit=640%2C360&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Global_Awards_768_H264]]></media:description>
		</media:content>	</item>
		<item>
		<title>Unstuck Yourself With Incongruity</title>
		<link>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/</link>
					<comments>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 19 Nov 2015 20:00:43 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brain function]]></category>
		<category><![CDATA[incongruity]]></category>
		<category><![CDATA[Pharma beach]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=639</guid>

					<description><![CDATA[When you are looking for something new and different and captivating, look to your right. When you are looking for something familiar and undifferentiated and understood look to your left. When thinking up ideas and reviewing concepts and potential ways to execute them it is essential to consider the inherent tension in the idea, the]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">639</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/11/Right-brain-incongruity2.jpg?fit=1024%2C653&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Right brain incongruity]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Ar+Work: creativity in the workplace.</title>
		<link>https://brandforming.com/2015/10/10/arwork-creativity-workplace/</link>
					<comments>https://brandforming.com/2015/10/10/arwork-creativity-workplace/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 10 Oct 2015 20:54:09 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=616</guid>

					<description><![CDATA[This compilation video offers a nice snapshot into the connectivity we discovered between the creative pursuits of these artists and the work they do 9-5, in short, creativity in the workplace. If you have not seen the show at the Spring Street Gallery in Saratoga Springs you should stop in to the gallery. The show]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">616</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/10/Angelo-Calbone.png?fit=993%2C559&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Angelo Calbone]]></media:description>
		</media:content>	</item>
		<item>
		<title>CLIO Awards, getting healthier all the time</title>
		<link>https://brandforming.com/2015/10/10/clio-awards-getting-healthier-all-the-time/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 10 Oct 2015 20:26:57 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clio Awards 2015]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=595</guid>

					<description><![CDATA[For the first time in recent history the CLIO Awards integrated Healthcare into the overall show. As an Executive Jury participant, it feels like an epic moment, not just because we had some really strong work to debate again this year, but because in the context of the entire show, health, if not healthcare specifically, was]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">595</post-id>
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				<media:description type="plain"><![CDATA[Clio at night]]></media:description>
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		<item>
		<title>Creativity in the workplace&#8230;Part 3</title>
		<link>https://brandforming.com/2015/09/20/creativity-in-the-workplace-part-3/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 20 Sep 2015 19:33:34 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art+work]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[the arts]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=569</guid>

					<description><![CDATA[It would be great to see more people expressing themselves through the arts, to put away fear and self-doubt and to create for the simple act of creating itself. It is powerfully liberating. The journey of any passionate artist is one of both refinement of skill and changing conceptions. Skill and creativity do not necessarily]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">569</post-id>
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				<media:description type="plain"><![CDATA[SpringStreet_logo_final_high-res (1)]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity in the workplace&#8230; Part 2</title>
		<link>https://brandforming.com/2015/09/19/creativity-in-the-workplace-part-2/</link>
					<comments>https://brandforming.com/2015/09/19/creativity-in-the-workplace-part-2/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 19 Sep 2015 15:04:31 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art + work]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[the arts]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=555</guid>

					<description><![CDATA[We all know the story about how creative we are as kids and by the time we’re adults most of us lose it all. The arts in our schools are often the first thing to go when budgets are tight and the emphasis has always been in favor of the other core disciplines. But now]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">555</post-id>
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				<media:description type="plain"><![CDATA[TomBaulsirMstrV.8nodate]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity In The Workplace&#8230; Part 1</title>
		<link>https://brandforming.com/2015/09/17/creativity-in-the-workplace-part-1/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 17 Sep 2015 20:35:09 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Pro-bono]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[art+work]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[spring street gallery]]></category>
		<category><![CDATA[workplace]]></category>
		<guid isPermaLink="false">http://BRANDFORMING.COM/?p=543</guid>

					<description><![CDATA[&#160; Earlier this year I was asked to curate an art show. I’ve never done this before, and leapt at the opportunity to get involved. Over lunch with Maureen Sager of the Spring Street Gallery and Lori Goodale of PALIO we talked about creativity. People who don’t work in traditionally defined creative roles are quick]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">543</post-id>
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				<media:description type="plain"><![CDATA[artWrkCrWPV2]]></media:description>
		</media:content>	</item>
		<item>
		<title>La Dolce Maserati, how sweet it is.</title>
		<link>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/</link>
					<comments>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 18 Aug 2015 17:47:37 +0000</pubDate>
				<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
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		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[DePaulaDriveForCharity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[La Dolce Maserati]]></category>
		<category><![CDATA[Maserati]]></category>
		<category><![CDATA[MaseratiofAlbany]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=531</guid>

					<description><![CDATA[In late June Brandforming was in engaged by Maserati of Albany to help launch their dealership. There are currently only 18 dealerships across the US that represent Maserati of North America. Compare this to Chrysler which, by one account, has 2,390 Chrysler-Dodge-Jeep-Ram dealerships in the United States or BMW with 350 and right away you]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">531</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/08/GranTourismo.jpg?fit=1024%2C568&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GranTourismo]]></media:description>
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