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	<title>creative agency Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>creative agency Archives &#187; Brandforming</title>
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		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
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		<category><![CDATA[your story]]></category>
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		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
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		<item>
		<title>Truthiness can be tempting</title>
		<link>https://brandforming.com/2022/07/31/5897/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 31 Jul 2022 15:59:06 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
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		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[user experience]]></category>
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		<guid isPermaLink="false">https://brandforming.com/?p=5897</guid>

					<description><![CDATA[When I put the camera on my shoulder and the brief is in my head, I’m looking for the truth. The deeper story, the stuff beyond mere words and pictures, the stuff that reaches the heart. Truth in performance; the essence of the idea to be communicated. The process starts again in editing, to polish]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5897</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/Guy-Mastrion-scaled-e1665504648585.jpg?fit=1024%2C809&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
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		<category><![CDATA[your story]]></category>
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		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
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				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
		</media:content>	</item>
		<item>
		<title>Unilever is a unifying force in the pursuit of value in advertising</title>
		<link>https://brandforming.com/2018/07/31/pursuing-greater-value-in-advertising/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 01 Aug 2018 02:28:38 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
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		<category><![CDATA[value]]></category>
		<category><![CDATA[value promise]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1821</guid>

					<description><![CDATA[Smart Brand Managers are forever scrutinizing the value they are gaining from their agencies. The ad industry is forever trying to accurately respond to the old quip, attributed to John Wannamaker, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Recently, Marc Pritchard of Unilever announced]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1821</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/Lifebouy.png?fit=742%2C454&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Lifebouy to clean up your advertising act]]></media:description>
		</media:content>	</item>
		<item>
		<title>The club of no authority</title>
		<link>https://brandforming.com/2018/05/30/the-club-of-no-authority/</link>
					<comments>https://brandforming.com/2018/05/30/the-club-of-no-authority/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 31 May 2018 00:56:46 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
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		<category><![CDATA[no]]></category>
		<category><![CDATA[presentations]]></category>
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		<category><![CDATA[yes]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand teams]]></category>
		<category><![CDATA[marketing teams]]></category>
		<category><![CDATA[No]]></category>
		<category><![CDATA[presentation]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1701</guid>

					<description><![CDATA[The problem with the word no is figuring out where it&#8217;s coming from. Turning no into yes is often a cat and mouse game with the marketing team. You might have 10 clients on a single brand with a claim to input and by the time you’re done, your big idea might not be so]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1701</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/giphy.gif?fit=500%2C281&ssl=1" type="image/gif" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[the verdict is in]]></media:description>
		</media:content>	</item>
		<item>
		<title>Bogged down in execution</title>
		<link>https://brandforming.com/2018/05/17/bogged-down-in-execution/</link>
					<comments>https://brandforming.com/2018/05/17/bogged-down-in-execution/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 17 May 2018 20:16:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
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		<category><![CDATA[Brandforming]]></category>
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		<category><![CDATA[Talent]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1220</guid>

					<description><![CDATA[Launch print for #MonvieveMoments]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1220</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/02/Shift-Control.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Shift Control]]></media:description>
		</media:content>	</item>
		<item>
		<title>The making of #MonvieveMoments</title>
		<link>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/</link>
					<comments>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Wed, 08 Feb 2017 22:16:20 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
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		<category><![CDATA[italian design]]></category>
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		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1177</guid>

					<description><![CDATA[Luxury brands succeed by creating connections with their buyers through insights that leverage value against deep seated emotional needs. These emotional values last a lifetime because they are not driven by trends but rather by qualities inherent in the buyer. Understanding these connections is at the heart of branding. At one time, the bespoke nature]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1177</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/02/monvieve3.jpg?fit=1024%2C666&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[monvieve3]]></media:description>
		</media:content>	</item>
		<item>
		<title>Italian fashion and collaborating with Michelangelo</title>
		<link>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/</link>
					<comments>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/#comments</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 20:52:17 +0000</pubDate>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
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		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1056</guid>

					<description><![CDATA[In April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for Monvieve. Monvieve is a haute couture Italian Fashion Brand. Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1056</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/MonvieveMoments.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[#MonvieveMoments]]></media:description>
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		<item>
		<title>Robot Love, the science behind computer science</title>
		<link>https://brandforming.com/2016/05/15/robot-love-2/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 19:14:11 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
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		<category><![CDATA[Strategist]]></category>
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		<category><![CDATA[big ideas]]></category>
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		<category><![CDATA[insight]]></category>
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		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1029</guid>

					<description><![CDATA[Brandforming was on location at Carnegie Mellon filming a PSA for the Computer Science Teachers Association. We nicknamed the spot Robot Love.   After months of work and insight development, derived from one-on-one interviews, we finally rolled cameras. Special thanks here to our partners Associations Development Group for bringing Brandforming on as collaborators. We created 5 different]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1029</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/RoboPortrait-1.png?fit=1024%2C683&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[RoboPortrait]]></media:description>
		</media:content>	</item>
		<item>
		<title>Voices from the back of the drawer</title>
		<link>https://brandforming.com/2015/12/31/merger-voices-from-the-back-of-the-drawer/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 01 Jan 2016 03:00:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
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		<category><![CDATA[mergers]]></category>
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		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=884</guid>

					<description><![CDATA[Reflections on mergers and IPO's in advertising ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">884</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/12/PencilMerger.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Pencil Merger]]></media:description>
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		<item>
		<title>Unstuck Yourself With Incongruity</title>
		<link>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/</link>
					<comments>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 19 Nov 2015 20:00:43 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
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		<category><![CDATA[brain function]]></category>
		<category><![CDATA[incongruity]]></category>
		<category><![CDATA[Pharma beach]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=639</guid>

					<description><![CDATA[When you are looking for something new and different and captivating, look to your right. When you are looking for something familiar and undifferentiated and understood look to your left. When thinking up ideas and reviewing concepts and potential ways to execute them it is essential to consider the inherent tension in the idea, the]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">639</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/11/Right-brain-incongruity2.jpg?fit=1024%2C653&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Right brain incongruity]]></media:description>
		</media:content>	</item>
		<item>
		<title>CLIO Awards, getting healthier all the time</title>
		<link>https://brandforming.com/2015/10/10/clio-awards-getting-healthier-all-the-time/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 10 Oct 2015 20:26:57 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clio Awards 2015]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=595</guid>

					<description><![CDATA[For the first time in recent history the CLIO Awards integrated Healthcare into the overall show. As an Executive Jury participant, it feels like an epic moment, not just because we had some really strong work to debate again this year, but because in the context of the entire show, health, if not healthcare specifically, was]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">595</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/10/Clio-at-night.jpg?fit=1024%2C768&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Clio at night]]></media:description>
		</media:content>	</item>
		<item>
		<title>La Dolce Maserati, how sweet it is.</title>
		<link>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/</link>
					<comments>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 18 Aug 2015 17:47:37 +0000</pubDate>
				<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[DePaulaDriveForCharity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[La Dolce Maserati]]></category>
		<category><![CDATA[Maserati]]></category>
		<category><![CDATA[MaseratiofAlbany]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=531</guid>

					<description><![CDATA[In late June Brandforming was in engaged by Maserati of Albany to help launch their dealership. There are currently only 18 dealerships across the US that represent Maserati of North America. Compare this to Chrysler which, by one account, has 2,390 Chrysler-Dodge-Jeep-Ram dealerships in the United States or BMW with 350 and right away you]]></description>
		
					<wfw:commentRss>https://brandforming.com/2015/08/18/la-dolce-maserati-how-sweet-it-is/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">531</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/08/GranTourismo.jpg?fit=1024%2C568&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GranTourismo]]></media:description>
		</media:content>	</item>
		<item>
		<title>This hospital group healed their head with their hearts</title>
		<link>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/</link>
					<comments>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 26 Jun 2015 18:21:48 +0000</pubDate>
				<category><![CDATA[creative agency]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Gary Hamel]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[lakeland health]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=293</guid>

					<description><![CDATA[A few weeks ago the nice people at the Clio Awards were kind enough to give me the opportunity to share news of my new creative agency and general point-of-view about work in the healthcare space. I was really pleased to find this article in the Harvard Business Review that underscores and supports the approach]]></description>
		
					<wfw:commentRss>https://brandforming.com/2015/06/26/this-hospital-group-healed-their-head-with-their-hearts/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">293</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/06/handIV.jpg?fit=1024%2C751&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Hospital Group heads for the heart]]></media:description>
		</media:content>	</item>
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