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	<title>commercial content production Archives &#187; Brandforming</title>
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	<title>commercial content production Archives &#187; Brandforming</title>
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		<title>The tension of observation</title>
		<link>https://brandforming.com/2023/08/15/6407/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 15 Aug 2023 20:08:34 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[directing]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[observational]]></category>
		<category><![CDATA[screenwriting]]></category>
		<category><![CDATA[subjective]]></category>
		<category><![CDATA[tension]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6407</guid>

					<description><![CDATA[Observational tension is a tool of the storyteller, more often felt than discussed. Its subtle power renders a disquieting tone that invites audience emotion to enter the scene. The tension of a shot that lingers on a subject after the dialogue or apparent action has ended can deliver extraordinary poignancy. It does not work in]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6407</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/08/DALL%C2%B7E-2023-08-15-15.58.23-observational-view-of-a-car-racing-in-front-of-an-elderly-man-in-the-background-as-he-tries-to-cross-the-street.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-08-15 15.58.23 &#8211; observational view of a car racing in front of an elderly man in the background as he tries to cross the street]]></media:description>
		</media:content>	</item>
		<item>
		<title>Fiction vs non-fiction brands</title>
		<link>https://brandforming.com/2023/06/04/fiction-vs-non-fiction-brands/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 00:55:13 +0000</pubDate>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Directing]]></category>
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		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[Gen Z]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6319</guid>

					<description><![CDATA[The rise of Ai and its impact on image making has me rethinking what it means to create photographic work. It&#8217;s true that images have been easily manipulated since the earliest days of photography, but each day it gets tougher to tell the difference between fiction and non-fiction. It&#8217;s wonderful and discouraging at the same]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6319</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/androGMastrion.jpg?fit=1024%2C767&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Andros Island hammock image by GMastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Slow-Motion Sickness</title>
		<link>https://brandforming.com/2023/02/04/slow-motion-sickness/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 04 Feb 2023 22:21:49 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6141</guid>

					<description><![CDATA[Asynchronous and disharmonious, the overuse of slow motion has become a sickness, a plague on the timeline of corporate video. Slow motion is very often beautiful to watch, but it should be used with intention and in support of some action or emotion essential to the story. Used appropriately, like close-ups, like a spice, it]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6141</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/02/DALL%C2%B7E-2023-02-04-17.06.22-a-person-vomiting-tV-sets.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-02-04 17.06.22 &#8211; a person vomiting tV sets]]></media:description>
		</media:content>	</item>
		<item>
		<title>The ear is the avenue to the heart.   -Voltaire</title>
		<link>https://brandforming.com/2022/12/06/the-ear-is-the-avenue-to-the-heart-voltaire/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 06 Dec 2022 15:57:54 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ears]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[hearing]]></category>
		<category><![CDATA[mics]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[sound design]]></category>
		<category><![CDATA[sound quality]]></category>
		<category><![CDATA[soundscape]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6083</guid>

					<description><![CDATA[Here’s a challenge; find two pieces of content on the web, one with good quality audio and a poor image and the other with good image and poor audio. Which one keeps you more engaged?  A recent study suggests that inferior quality audio reduces credibility of the content. You can read the findings here. If]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6083</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/02/DALL%C2%B7E-2023-02-04-17.41.35-two-human-ears-forming-a-red-heart.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-02-04 17.41.35 &#8211; two human ears forming a red heart]]></media:description>
		</media:content>	</item>
		<item>
		<title>Lighting First Aid</title>
		<link>https://brandforming.com/2022/11/13/lighting-first-aid/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 13 Nov 2022 23:50:31 +0000</pubDate>
				<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[lighting]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[cinematic]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6073</guid>

					<description><![CDATA[One of the challenges that comes with the democratization of camera technology is that anyone who can afford a video camera or smart phone can consider themselves filmmakers. “Do it yourself” starts to feel like an obligation because it seems so achievable.  Running around swinging a camera, pointing-it here, there, and everywhere without the benefit]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6073</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/DALL%C2%B7E-2022-11-13-18.42.08.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-11-13 18.42.08]]></media:description>
		</media:content>	</item>
		<item>
		<title>A camera is a tool for editing</title>
		<link>https://brandforming.com/2022/10/25/a-camera-is-a-tool-for-editing/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 26 Oct 2022 00:51:29 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[stroytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6063</guid>

					<description><![CDATA[I love light in all its many variations. I’ve walked into walls studying light as it falls on some object or person. It’s an infatuation, an obsession and capturing light is at the root of my love for image making. Perhaps there is no more beautiful expression than light illuminating human emotion. A face, an]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6063</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-25-20.47.20-motion-picture-camera-lens-with-a-scene-of-a-persons-face-reflected-in-the-glass.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-25 20.47.20 &#8211; motion picture camera lens with a scene of a persons face reflected in the glass]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your lips are moving but I can’t hear what you are saying.</title>
		<link>https://brandforming.com/2022/09/27/your-lips-are-moving-but-i-cant-hear-what-you-are-saying/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 27 Sep 2022 14:54:31 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[lighting]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6000</guid>

					<description><![CDATA[In the world of corporate content creation, it often happens that the work is evenly lit, the sound is good, and the music is canned. It’s workman like but lacks dynamism. The work can feel like a forced march through a shot list vs delivering a story. When I see work like this it’s almost]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6000</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/09/DALL%C2%B7E-2022-09-26-14.06.35-a-person-without-ears.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-09-26 14.06.35 &#8211; a person without ears]]></media:description>
		</media:content>	</item>
		<item>
		<title>Backwards and in High Heels</title>
		<link>https://brandforming.com/2022/09/09/backwards-in-high-heels/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 09 Sep 2022 22:57:22 +0000</pubDate>
				<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5957</guid>

					<description><![CDATA[I recently came across this wonderful quote attributed to Ann Richards, commenting on the talents of the famed dancer Ginger Rogers. “After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels.” The phrase “backwards and in high heels” struck a chord with me. It reminds me]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5957</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/GingerRogers-DanceShoes-via-Worthpoint.jpg?fit=1024%2C814&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[GingerRogers DanceShoes via Worthpoint]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
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		<category><![CDATA[creative agency]]></category>
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		<category><![CDATA[Film]]></category>
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		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
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		<category><![CDATA[Talent]]></category>
		<category><![CDATA[TV commericals]]></category>
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		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
					<wfw:commentRss>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Production-Still.jpg?fit=1000%2C563&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
		</media:content>	</item>
		<item>
		<title>Where should we put the camera?</title>
		<link>https://brandforming.com/2018/07/09/where-should-we-put-the-camera/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 09 Jul 2018 20:02:33 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
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		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[Commercial Production]]></category>
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		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1790</guid>

					<description><![CDATA[When I first started working in the industry, I had a great experience, or I should say, set of experiences, that really enhanced my technical and artistic understanding of film and photography. Where to place the camera is one of the most important decisions we make in the effective telling of a story. When we]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1790</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/camera-close-up-macro-89118.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Where should we put the camera?]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Craft of Teaching and the Teaching of Craft</title>
		<link>https://brandforming.com/2018/05/30/the-craft-of-teaching-and-the-teaching-of-craft/</link>
					<comments>https://brandforming.com/2018/05/30/the-craft-of-teaching-and-the-teaching-of-craft/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 31 May 2018 00:06:55 +0000</pubDate>
				<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[student creativity]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[F. William Harder Chair]]></category>
		<category><![CDATA[management and business]]></category>
		<category><![CDATA[student work]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
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					<description><![CDATA[My first year as The F. William Harder Chair Professor of Business Administration at Skidmore College has been a bit of a roller coaster. The good kind, thrilling without the sense of impending doom that you get in those “poop your pants” rides that seem to push the limits of engineering. I went into this]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1698</post-id>
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				<media:description type="plain"><![CDATA[Student Work]]></media:description>
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