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	<title>brands Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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		<title>The failing of Saint Rose; a lesson in differentiation.</title>
		<link>https://brandforming.com/2024/01/20/the-failing-of-saint-rose-a-lesson-in-differentiation/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 20 Jan 2024 18:26:00 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
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		<category><![CDATA[Creativity]]></category>
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		<category><![CDATA[insight]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[brand development]]></category>
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					<description><![CDATA[According to Inside Higher Ed, The College of Saint Rose is not alone in the sinking ship of colleges floundering on the reefs of change.   From Inside Higher Ed: Saint Rose’s closure was preceded by similar announcements from other institutions this year, including Magdalen College, Lincoln Christian University, Alderson Broaddus University, Alliance University, Cabrini University, Cardinal Stritch University, Finlandia University, Hodges University, Holy]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6650</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2024-01-20 13.01.04 &#8211; college grad in cap and gown looking out at the view from the top of the freedom tower_]]></media:description>
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		<title>Invested in a feeling</title>
		<link>https://brandforming.com/2023/12/17/invested-in-a-feeling/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 18 Dec 2023 01:14:09 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
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		<category><![CDATA[mindset]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strength]]></category>
		<category><![CDATA[branding]]></category>
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					<description><![CDATA[Scrolling and clicking, clicking, and scrolling, the mobile economy is surely a boon to retail brands. Strong brands are not defined by sales alone. Strong brands are built on a feeling. None of this is new or news, yet the media environment and the metrics associated with algorithms of mobile media would appear to favor]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6619</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2023-12-17 20.09.20]]></media:description>
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		<title>Old School Social Media</title>
		<link>https://brandforming.com/2023/07/31/old-school-social-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 31 Jul 2023 21:14:05 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[context]]></category>
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		<category><![CDATA[events]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media context]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[message context]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[out of home]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[shared experience]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[beach]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[summer]]></category>
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					<description><![CDATA[I’m hot but not uncomfortable, saved from the intensity of the sun by the occasional gusty breeze and the air that’s being conditioned by the crashing surf. If you are lucky or early, it’s possible to put your blanket down just above the high tide line. Close enough to the surf to benefit from cool]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6387</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2023-07-31 17.25.44 &#8211; watercolor style illustration of a single engine plane towing a banner through the air over a beach]]></media:description>
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