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	<title>Brandforming Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>Brandforming Archives &#187; Brandforming</title>
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		<title>Invested in a feeling</title>
		<link>https://brandforming.com/2023/12/17/invested-in-a-feeling/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 18 Dec 2023 01:14:09 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strength]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6619</guid>

					<description><![CDATA[Scrolling and clicking, clicking, and scrolling, the mobile economy is surely a boon to retail brands. Strong brands are not defined by sales alone. Strong brands are built on a feeling. None of this is new or news, yet the media environment and the metrics associated with algorithms of mobile media would appear to favor]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6619</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/12/DALL%C2%B7E-2023-12-17-20.09.20.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-12-17 20.09.20]]></media:description>
		</media:content>	</item>
		<item>
		<title>Fiction vs non-fiction brands</title>
		<link>https://brandforming.com/2023/06/04/fiction-vs-non-fiction-brands/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 00:55:13 +0000</pubDate>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[Gen Z]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6319</guid>

					<description><![CDATA[The rise of Ai and its impact on image making has me rethinking what it means to create photographic work. It&#8217;s true that images have been easily manipulated since the earliest days of photography, but each day it gets tougher to tell the difference between fiction and non-fiction. It&#8217;s wonderful and discouraging at the same]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6319</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/androGMastrion.jpg?fit=1024%2C767&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Andros Island hammock image by GMastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Stewardship of a Legendary Brand</title>
		<link>https://brandforming.com/2023/01/29/stewardship-of-a-legendary-brand/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 29 Jan 2023 22:27:50 +0000</pubDate>
				<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design vernacular]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand stewardship]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6125</guid>

					<description><![CDATA[While in New York City, I took the opportunity to visit some old haunts. I hadn’t had the chance to step inside the renovated Hotel Chelsea, so off we went. I’m not claiming I was a denizen of this much celebrated bastion of creativity in residence. I wasn’t. In the late 70’s as an art]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6125</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/01/Helen-at-The-Chelsea-gm.jpg?fit=1024%2C576&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Chelsea Girl]]></media:description>
		</media:content>	</item>
		<item>
		<title>Uninvited Guests</title>
		<link>https://brandforming.com/2023/01/26/uninvited-guests/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 26 Jan 2023 18:59:29 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[bad actors]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6118</guid>

					<description><![CDATA[The air was blue with my rants as I discovered my site had been hacked. The blog section filled with spammy, fraudulent posts &#8212; from the bizarre to the disgusting. I removed all the bad posts and changed my login credentials, only to discover a few weeks later they were back in my site. How?]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6118</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/01/DALL%C2%B7E-2023-01-26-13.49.51-a-snake-inside-a-bird-house-in-the-style-of-salvador-dali.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-01-26 13.49.51 &#8211; a snake inside a bird house in the style of salvador dali]]></media:description>
		</media:content>	</item>
		<item>
		<title>Negative Impressions</title>
		<link>https://brandforming.com/2022/11/17/negative-impressions/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 17 Nov 2022 22:40:11 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[NetworkTV]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6077</guid>

					<description><![CDATA[Allow me to rant about YouTube for a few minutes.  I consume a lot of media via YouTube. I’m insatiably curious. I watch all kinds of media from all kinds of publishers from all over the world. Maybe you do too. YouTube is sort of like TV, but worse in its use of advertising. TV]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6077</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/DALL%C2%B7E-2022-11-17-17.20.33.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-11-17 17.20.33]]></media:description>
		</media:content>	</item>
		<item>
		<title>Lighting First Aid</title>
		<link>https://brandforming.com/2022/11/13/lighting-first-aid/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 13 Nov 2022 23:50:31 +0000</pubDate>
				<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[lighting]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[cinematic]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6073</guid>

					<description><![CDATA[One of the challenges that comes with the democratization of camera technology is that anyone who can afford a video camera or smart phone can consider themselves filmmakers. “Do it yourself” starts to feel like an obligation because it seems so achievable.  Running around swinging a camera, pointing-it here, there, and everywhere without the benefit]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6073</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/DALL%C2%B7E-2022-11-13-18.42.08.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-11-13 18.42.08]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Archetypes of Social Media</title>
		<link>https://brandforming.com/2022/11/01/the-archetypes-of-social-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Nov 2022 20:37:57 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6066</guid>

					<description><![CDATA[When I founded Brandforming, I began to work with archetypes and their application to brands. The idea of brand as archetype was not something new but I sought to bring something new to it. Combining the use of archetypes with primary and secondary market research, coupled with a client workshop, has proven powerful in the]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6066</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/Social-Archetypes.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Social media archetypes and their relationship to your brand]]></media:description>
		</media:content>	</item>
		<item>
		<title>All media is exclusive media</title>
		<link>https://brandforming.com/2022/10/14/all-media-is-now-exclusive-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 14 Oct 2022 18:51:45 +0000</pubDate>
				<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Patagonia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6035</guid>

					<description><![CDATA[There was a time when almost all media was inclusive. The old analogue days of 13 TV Channels, rooftop antennae, a handful of news programing and perhaps a few dozen major newspapers and magazines. There were some specialized publications, and radio stations were somewhat local, but they were the exceptions. Media was broadly casted by]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6035</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/Patagonia-Pub-Photo-Guy-Mastrion.jpg?fit=1024%2C576&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Patagonia Pub Photo- Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Deaf to Data</title>
		<link>https://brandforming.com/2022/10/01/deaf-to-data/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 01 Oct 2022 16:44:20 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6004</guid>

					<description><![CDATA[As some of you may be aware, I’m currently teaching at Skidmore College as the F. William Harder Chair Professor of Management and Business. Being a place of higher education and a fine one at that, there are weekly guest lectures given by thought leaders from both inside and outside academia. For the most part,]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6004</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/DALL%C2%B7E-2022-10-01-12.39.26-a-drawing-of-someone-shouting-in-another-persons-ear-and-data-coming-out.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-10-01 12.39.26 &#8211; a drawing of someone shouting in another persons ear and data coming out]]></media:description>
		</media:content>	</item>
		<item>
		<title>Segmentation Hurts</title>
		<link>https://brandforming.com/2022/09/19/5992/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 19 Sep 2022 12:15:44 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Media Strategy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5992</guid>

					<description><![CDATA[What was true during the American Revolution is still true today and applies equally well to the media. Better together. The hyperbolic segmentation of media is a landscape of diminishing returns. With some notable exceptions, media performance reviews leave more questions than answers. The ideal scenario is one of ever improving ROI as refinements are]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5992</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/Join-or-Die-by-Ben-Franklin.jpg?fit=1024%2C734&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Join, or Die by Ben Franklin]]></media:description>
		</media:content>	</item>
		<item>
		<title>Caretakers vs Risktakers</title>
		<link>https://brandforming.com/2022/08/21/care-takers-vs-risk-takers/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 21 Aug 2022 15:04:08 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[caregiver]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[risktaker]]></category>
		<category><![CDATA[tightrope]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5917</guid>

					<description><![CDATA[To the untrained observer, walking a tightrope seems like a high-risk activity. To the well-trained acrobatic artist, the tightrope is a platform for their creativity. The risks are well-calculated and the practice so refined, that confidence brings buoyancy to their work. In the world of ideas, clients and agencies must come to a mutual understanding]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5917</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-07-28-14.29.26-tight-rope-walker-high-in-the-sky.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-07-28 14.29.26 &#8211; tight rope walker high in the sky]]></media:description>
		</media:content>	</item>
		<item>
		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-14-13.07.22-monumental-greek-statue-of-an-eye-ball-in-a-square.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
		</media:content>	</item>
		<item>
		<title>Saratoga Springs NY, a destination brand that’s got it all.</title>
		<link>https://brandforming.com/2022/08/06/saratoga-springs-ny-a-destination-brand-thats-got-it-all/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 06 Aug 2022 23:04:07 +0000</pubDate>
				<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Curation]]></category>
		<category><![CDATA[Destination Brands]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5908</guid>

					<description><![CDATA[Saratoga Springs NY; A vibrant cultural scene and a main street so nice that it was emulated by Disney as one of its resorts; Disney’s Saratoga Springs Resort &#38; Spa. Disney avoided one part that’s impossible to miss. They left out the trucks. They skipped over the volcanic 18 wheelers that rattle Broadway. The sound]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5908</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-06-18.55.18.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Disneyland skipped tractor trailers]]></media:description>
		</media:content>	</item>
		<item>
		<title>Truthiness can be tempting</title>
		<link>https://brandforming.com/2022/07/31/5897/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 31 Jul 2022 15:59:06 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5897</guid>

					<description><![CDATA[When I put the camera on my shoulder and the brief is in my head, I’m looking for the truth. The deeper story, the stuff beyond mere words and pictures, the stuff that reaches the heart. Truth in performance; the essence of the idea to be communicated. The process starts again in editing, to polish]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5897</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/Guy-Mastrion-scaled-e1665504648585.jpg?fit=1024%2C809&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Constraint, the mother of invention.</title>
		<link>https://brandforming.com/2022/07/18/constraint-the-mother-of-invention/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 18 Jul 2022 20:07:31 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[constraint]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[innovation]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5884</guid>

					<description><![CDATA[Constraint was a formidable ingredient in the creation of a film I made in college. The film was a visually driven story of my childhood haunts on Long Island including the beaches, boats, foggy harbors, and associated sounds. From rushing winds and crashing waves, to the song of the gulls and the rocking and creaking]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5884</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/DALL%C2%B7E-2022-07-18-15.38.32-flying-bird-in-a-sky-made-of-chains.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-07-18 15.38.32 &#8211; flying bird in a sky made of chains]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Production-Still.jpg?fit=1000%2C563&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Obstacle is The Path</title>
		<link>https://brandforming.com/2021/05/31/the-obstacle-is-the-past/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 31 May 2021 22:15:49 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5699</guid>

					<description><![CDATA[A brand is a problem solved. It’s as simple and as vexing as that. The obstacle for the customer is the obstacle for the brand. The vexing part comes in creating a differentiating idea that clearly positions the brand as the most appealing solution to the customer problem. In highly competitive markets, the challenge is]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5699</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/05/CHPF00592.jpg?fit=728%2C486&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[The Obstacle is The Path]]></media:description>
		</media:content>	</item>
		<item>
		<title>I was a guest on the podcast Art Buyer For Hire with Ken Zane</title>
		<link>https://brandforming.com/2020/11/03/i-was-a-guest-on-the-podcast-art-buyer-for-hire-with-ken-zane/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 21:56:35 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[photography]]></category>
		<category><![CDATA[podcast]]></category>
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		<category><![CDATA[Production]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[art buyer for hire]]></category>
		<category><![CDATA[art buying]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[creative direction]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[ken zane]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5655</guid>

					<description><![CDATA[Ken Zane&#8217;s show  Art Buyer For Hire is about 45 minutes in length. During the show we touch on a range of topics from idea development, to execution and agency culture too. While I was chief creative officer of Palio I hired Ken in the role of art buyer-producer. It was an important moment for]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5655</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-03-at-4.57.57-PM.png?fit=472%2C474&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Screen Shot 2020-11-03 at 4.57.57 PM]]></media:description>
		</media:content>	</item>
		<item>
		<title>I admit I hit the pause button</title>
		<link>https://brandforming.com/2020/10/29/i-admit-i-hit-the-pause-button/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 29 Oct 2020 05:43:17 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5630</guid>

					<description><![CDATA[I stopped writing blog posts cold turkey. For a while I was really into writing them and then I wasn’t. It’s not that I wasn’t getting something from the process, I was, and at least a few of you were as well. Thank you for following. Apologize for the disappearance. Working at Skidmore College, where]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5630</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2020/10/531523195-small.jpg?fit=500%2C334&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Spinning Top]]></media:description>
		</media:content>	</item>
		<item>
		<title>Creativity is a process, but process is not creativity.</title>
		<link>https://brandforming.com/2018/08/13/creativity-is-a-process-but-process-is-not-creativity/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 14 Aug 2018 01:36:24 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1838</guid>

					<description><![CDATA[Agency process is a balancing act. Too little process, and an agency will eventually fail to deliver and will go broke in the process. Too much process kills the creativity of the organization. Having recently been a fly on the wall during client-led agency reviews, it is easy to spot the winners and losers. The]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1838</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/08/Assmbly-Line-Workers-Ford-.png?fit=952%2C859&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Creativity is a process but process is not creativity]]></media:description>
		</media:content>	</item>
		<item>
		<title>Unilever is a unifying force in the pursuit of value in advertising</title>
		<link>https://brandforming.com/2018/07/31/pursuing-greater-value-in-advertising/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 01 Aug 2018 02:28:38 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[creatiive]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value promise]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1821</guid>

					<description><![CDATA[Smart Brand Managers are forever scrutinizing the value they are gaining from their agencies. The ad industry is forever trying to accurately respond to the old quip, attributed to John Wannamaker, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Recently, Marc Pritchard of Unilever announced]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1821</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/Lifebouy.png?fit=742%2C454&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Lifebouy to clean up your advertising act]]></media:description>
		</media:content>	</item>
		<item>
		<title>Habitat Clothes step into the future with confidence</title>
		<link>https://brandforming.com/2018/07/30/1710/</link>
					<comments>https://brandforming.com/2018/07/30/1710/#comments</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 31 Jul 2018 02:23:51 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[insight]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1710</guid>

					<description><![CDATA[Smart clients get smart work. Habitat Clothes is a great client. Hard working, hands-on, head in the clouds with feet on the ground. Visionary and driven with a keen curiosity and willingness to learn and adapt to the changing demands of business, Suzanne Williams is a restless warrior in the battle of building her brand. ]]></description>
		
					<wfw:commentRss>https://brandforming.com/2018/07/30/1710/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1710</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Habitat.png?fit=600%2C600&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Habitat Clothes]]></media:description>
		</media:content>	</item>
		<item>
		<title>Photojournalists are the original social media experts</title>
		<link>https://brandforming.com/2018/07/23/1814/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 24 Jul 2018 00:27:21 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photojournalism]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
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		<category><![CDATA[your story]]></category>
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		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1814</guid>

					<description><![CDATA[Long before social media, there were photojournalists whose work was shared across traditional media channels. The right instincts, in the right moment, resulted in an image that captured the imagination, documented an event and told a story. A single image seen across all media channels. In today’s parlance, we might say it went viral. A]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1814</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/TwoJobs-1.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Make the work. Promote the work.]]></media:description>
		</media:content>	</item>
		<item>
		<title>Using Blockchain to block fake news and protect your brand</title>
		<link>https://brandforming.com/2018/07/16/using-blockchain-to-block-fake-news-and-protect-your-brand/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 17 Jul 2018 01:28:19 +0000</pubDate>
				<category><![CDATA[blockchain]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[fake news]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1806</guid>

					<description><![CDATA[Blockchain could save the media environment for brands. There has been much written about how blockchain might result in greater transparency in media buying and tracking. If it all works as conceived, it will also be a boon for content creators, enabling direct engagement with audiences and direct payment too. This has the potential to]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1806</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/Fake-News.png?fit=365%2C359&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Blockchain and Fake News]]></media:description>
		</media:content>	</item>
		<item>
		<title>Where should we put the camera?</title>
		<link>https://brandforming.com/2018/07/09/where-should-we-put-the-camera/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 09 Jul 2018 20:02:33 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1790</guid>

					<description><![CDATA[When I first started working in the industry, I had a great experience, or I should say, set of experiences, that really enhanced my technical and artistic understanding of film and photography. Where to place the camera is one of the most important decisions we make in the effective telling of a story. When we]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1790</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/camera-close-up-macro-89118.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Where should we put the camera?]]></media:description>
		</media:content>	</item>
		<item>
		<title>The power of symbolism</title>
		<link>https://brandforming.com/2018/07/02/the-power-of-symbolism/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 02 Jul 2018 19:08:42 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[fourth of july]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[inclusiveness]]></category>
		<category><![CDATA[liberty]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[symbolism]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1765</guid>

					<description><![CDATA[Brand marks  are invested with symbolism; meaning derived from perceived value, ambition and aspiration too. On this 4th of July I thought it would be interesting to start with a consideration of Uncle Sam; a representation of the U.S. Government. The creation and evolution of Uncle Sam is an interesting story about which much has]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1765</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/440px-Unclesamwantyou.jpg?fit=440%2C584&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[440px-Unclesamwantyou]]></media:description>
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		<item>
		<title>Why worry about beauty?</title>
		<link>https://brandforming.com/2018/06/06/why-worry-about-beauty/</link>
					<comments>https://brandforming.com/2018/06/06/why-worry-about-beauty/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 06 Jun 2018 20:34:02 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[beauty language]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design language]]></category>
		<category><![CDATA[persuasion]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1729</guid>

					<description><![CDATA[As humans we are hard-wired to see and appreciate beauty. The impact of beauty has been studied and proven countless times. There is nothing like a beautiful face to garner our attention; one look online or on TV or in a print publication proves beauty is an effective tool of advertisers. Our fundamental appreciation of]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1729</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/beauty.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[beauty by design]]></media:description>
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		<item>
		<title>Bogged down in execution</title>
		<link>https://brandforming.com/2018/05/17/bogged-down-in-execution/</link>
					<comments>https://brandforming.com/2018/05/17/bogged-down-in-execution/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 17 May 2018 20:16:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1220</guid>

					<description><![CDATA[Launch print for #MonvieveMoments]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1220</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/02/Shift-Control.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Shift Control]]></media:description>
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		<item>
		<title>Italian fashion and collaborating with Michelangelo</title>
		<link>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/</link>
					<comments>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/#comments</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 20:52:17 +0000</pubDate>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[italian design]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1056</guid>

					<description><![CDATA[In April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for Monvieve. Monvieve is a haute couture Italian Fashion Brand. Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1056</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/MonvieveMoments.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[#MonvieveMoments]]></media:description>
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		<item>
		<title>Robot Love, the science behind computer science</title>
		<link>https://brandforming.com/2016/05/15/robot-love-2/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 19:14:11 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1029</guid>

					<description><![CDATA[Brandforming was on location at Carnegie Mellon filming a PSA for the Computer Science Teachers Association. We nicknamed the spot Robot Love.   After months of work and insight development, derived from one-on-one interviews, we finally rolled cameras. Special thanks here to our partners Associations Development Group for bringing Brandforming on as collaborators. We created 5 different]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1029</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/RoboPortrait-1.png?fit=1024%2C683&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[RoboPortrait]]></media:description>
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		<item>
		<title>Take two for ideation</title>
		<link>https://brandforming.com/2016/02/22/brandforming-go-go/</link>
					<comments>https://brandforming.com/2016/02/22/brandforming-go-go/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 23 Feb 2016 00:31:59 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[idea fuel]]></category>
		<category><![CDATA[insight]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=974</guid>

					<description><![CDATA[I took this picture of two espresso cups at one of our infamous creative rave sessions, this  time we were in Miami cooking up some big ideas for a global healthcare brand. Espresso is a hot commodity at these sessions. We often go at ideation for days on end. Our energy stores can run low]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">974</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/05/ImmersvEspresso-copy.png?fit=699%2C672&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Double Espresso]]></media:description>
		</media:content>	</item>
		<item>
		<title>Human Brain Vs. Pharma TV Spots, An Unhealthy Alliance?</title>
		<link>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/</link>
					<comments>https://brandforming.com/2016/02/09/humanbrainvspharmatvspots/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 09 Feb 2016 16:59:00 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[#AHealthierNation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Daniel Kahneman]]></category>
		<category><![CDATA[DTC]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Human Brain]]></category>
		<category><![CDATA[Human Brain VS Pharma TV Spots]]></category>
		<category><![CDATA[Iain McGilchrist]]></category>
		<category><![CDATA[improving healthcare]]></category>
		<category><![CDATA[OpenFDA]]></category>
		<category><![CDATA[pharma Tv Spots]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=945</guid>

					<description><![CDATA[In the books Thinking Fast and Slow by Daniel Kahneman and The Master and his Emissary by Iain McGilchrist, the authors explore the workings of the human brain. I think we can use their insights to help build #AHealthierNation, especially if we consider the workings of the Human Brain Vs. Pharma TV Spots. Both authors]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">945</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/02/HealthierNation.png?fit=1024%2C512&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Human Brain Vs. Pharma TV Spots]]></media:description>
		</media:content>	</item>
		<item>
		<title>Life as it truly is</title>
		<link>https://brandforming.com/2016/01/08/life-as-it-truly-is/</link>
					<comments>https://brandforming.com/2016/01/08/life-as-it-truly-is/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 08 Jan 2016 13:00:36 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[Life]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=909</guid>

					<description><![CDATA[In March of 2015 the legendary filmmaker Albert Maysles left this earth for the great beyond. In his lifetime he and his brother David, who passed many years before, established a way of working in documentary film that elevated our ability to see life as it truly is, with as little artifice as possible. The]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">909</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/01/SeeingLifeAsItIs2.gif?fit=577%2C325&ssl=1" type="image/gif" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[SeeingLifeAsItIs2]]></media:description>
		</media:content>	</item>
		<item>
		<title>Voices from the back of the drawer</title>
		<link>https://brandforming.com/2015/12/31/merger-voices-from-the-back-of-the-drawer/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 01 Jan 2016 03:00:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[mergers]]></category>
		<category><![CDATA[Pencils]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=884</guid>

					<description><![CDATA[Reflections on mergers and IPO's in advertising ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">884</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/12/PencilMerger.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Pencil Merger]]></media:description>
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		<item>
		<title>Global Awards, Luck, Trends and a Pirate Too</title>
		<link>https://brandforming.com/2015/12/05/the-global-awards-luck-trends-and-a-pirate-too/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 05 Dec 2015 18:38:26 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Global Awards]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ego-energy]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[winner]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=656</guid>

					<description><![CDATA[On Thursday night, December 3 we celebrated the best of Healthcare and Wellness Advertising with the Global Awards at The NY Academy of Sciences. It was a big night with a tremendous volume of great work from around the globe. The passion and integrity of the work never ceases to amaze me. The world of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">656</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/12/Global_Awards_768_H264-1.png?fit=640%2C360&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Global_Awards_768_H264]]></media:description>
		</media:content>	</item>
		<item>
		<title>Unstuck Yourself With Incongruity</title>
		<link>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/</link>
					<comments>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 19 Nov 2015 20:00:43 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brain function]]></category>
		<category><![CDATA[incongruity]]></category>
		<category><![CDATA[Pharma beach]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=639</guid>

					<description><![CDATA[When you are looking for something new and different and captivating, look to your right. When you are looking for something familiar and undifferentiated and understood look to your left. When thinking up ideas and reviewing concepts and potential ways to execute them it is essential to consider the inherent tension in the idea, the]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">639</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/11/Right-brain-incongruity2.jpg?fit=1024%2C653&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Right brain incongruity]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Ar+Work: creativity in the workplace.</title>
		<link>https://brandforming.com/2015/10/10/arwork-creativity-workplace/</link>
					<comments>https://brandforming.com/2015/10/10/arwork-creativity-workplace/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 10 Oct 2015 20:54:09 +0000</pubDate>
				<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=616</guid>

					<description><![CDATA[This compilation video offers a nice snapshot into the connectivity we discovered between the creative pursuits of these artists and the work they do 9-5, in short, creativity in the workplace. If you have not seen the show at the Spring Street Gallery in Saratoga Springs you should stop in to the gallery. The show]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">616</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/10/Angelo-Calbone.png?fit=993%2C559&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Angelo Calbone]]></media:description>
		</media:content>	</item>
		<item>
		<title>CLIO Awards, getting healthier all the time</title>
		<link>https://brandforming.com/2015/10/10/clio-awards-getting-healthier-all-the-time/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 10 Oct 2015 20:26:57 +0000</pubDate>
				<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clio Awards 2015]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[healthcare]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=595</guid>

					<description><![CDATA[For the first time in recent history the CLIO Awards integrated Healthcare into the overall show. As an Executive Jury participant, it feels like an epic moment, not just because we had some really strong work to debate again this year, but because in the context of the entire show, health, if not healthcare specifically, was]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[Clio at night]]></media:description>
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