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	<title>brand ideas Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>brand ideas Archives &#187; Brandforming</title>
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		<title>Problems Get Attention.</title>
		<link>https://brandforming.com/2024/07/12/problems-get-attention/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 12 Jul 2024 21:43:19 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[#creativity #human #problems #brand #ideas #media]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6700</guid>

					<description><![CDATA[Brand creativity and marketing will only be as successful as the problem definition itself. Problems get our attention. Great brands solve problems. Problem definition is the work of positioning. Creativity is a tool that liberates strategy to tell the story of your brand. Earning attention has always been job one for advertising and marketing. Gaining]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6700</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/07/DALL%C2%B7E-2024-07-12-17.39.40-A-realistic-image-of-a-flat-car-tire.-The-tire-is-deflated-and-visibly-sagging-under-the-weight-of-the-car.-The-car-is-parked-on-a-roadside-and-the-b.webp?fit=1024%2C1024&ssl=1" type="image/webp" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-07-12 17.39.40 &#8211; A realistic image of a flat car tire. The tire is deflated and visibly sagging under the weight of the car. The car is parked on a roadside, and the b]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Game Away from the Ball</title>
		<link>https://brandforming.com/2024/02/20/the-game-away-from-the-ball/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 20 Feb 2024 18:33:49 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media context]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6669</guid>

					<description><![CDATA[The other day, I was listening to a popular marketing podcast.  This was a post super bowl episode, and the topic was the commercials. Guests on the show included various brand managers and agency folk. They were talking about a common theme of their work which they all agreed was the big driver of their]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6669</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/02/DALL%C2%B7E-2024-02-20-13.49.03-men-and-women-in-their-mid-thirties-standing-near-each-other-looking-at-their-mobile-phones.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-02-20 13.49.03 &#8211; men and women in their mid thirties standing near each other looking at their mobile phones]]></media:description>
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		<item>
		<title>The failing of Saint Rose; a lesson in differentiation.</title>
		<link>https://brandforming.com/2024/01/20/the-failing-of-saint-rose-a-lesson-in-differentiation/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 20 Jan 2024 18:26:00 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6650</guid>

					<description><![CDATA[According to Inside Higher Ed, The College of Saint Rose is not alone in the sinking ship of colleges floundering on the reefs of change.   From Inside Higher Ed: Saint Rose’s closure was preceded by similar announcements from other institutions this year, including Magdalen College, Lincoln Christian University, Alderson Broaddus University, Alliance University, Cabrini University, Cardinal Stritch University, Finlandia University, Hodges University, Holy]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6650</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2024/01/DALL%C2%B7E-2024-01-20-13.01.04-college-grad-in-cap-and-gown-looking-out-at-the-view-from-the-top-of-the-freedom-tower_.png?fit=968%2C968&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2024-01-20 13.01.04 &#8211; college grad in cap and gown looking out at the view from the top of the freedom tower_]]></media:description>
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		<item>
		<title>Invested in a feeling</title>
		<link>https://brandforming.com/2023/12/17/invested-in-a-feeling/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 18 Dec 2023 01:14:09 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strength]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6619</guid>

					<description><![CDATA[Scrolling and clicking, clicking, and scrolling, the mobile economy is surely a boon to retail brands. Strong brands are not defined by sales alone. Strong brands are built on a feeling. None of this is new or news, yet the media environment and the metrics associated with algorithms of mobile media would appear to favor]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6619</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/12/DALL%C2%B7E-2023-12-17-20.09.20.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-12-17 20.09.20]]></media:description>
		</media:content>	</item>
		<item>
		<title>Fiction vs non-fiction brands</title>
		<link>https://brandforming.com/2023/06/04/fiction-vs-non-fiction-brands/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 00:55:13 +0000</pubDate>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[Gen Z]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6319</guid>

					<description><![CDATA[The rise of Ai and its impact on image making has me rethinking what it means to create photographic work. It&#8217;s true that images have been easily manipulated since the earliest days of photography, but each day it gets tougher to tell the difference between fiction and non-fiction. It&#8217;s wonderful and discouraging at the same]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6319</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/06/androGMastrion.jpg?fit=1024%2C767&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Andros Island hammock image by GMastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>User Experience Mindset</title>
		<link>https://brandforming.com/2023/03/15/user-experience-mindset/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 15 Mar 2023 20:20:42 +0000</pubDate>
				<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[utilization]]></category>
		<category><![CDATA[consumer mindset]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6221</guid>

					<description><![CDATA[The most important context of user experience design is consumer mindset. Before we start pushing pixels around, we should be working hard to understand consumer wants and needs. Gathering insights into their emotional desires is critical to creating an experience, throughout the entire customer journey, that in both subtle and direct ways will reinforce your]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6221</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/03/Consuer-Mindset-DALL%C2%B7E-2023-03-15-16.05.04.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Consuer Mindset DALL·E 2023-03-15 16.05.04]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Archetypes of Social Media</title>
		<link>https://brandforming.com/2022/11/01/the-archetypes-of-social-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Nov 2022 20:37:57 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Archetypes]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6066</guid>

					<description><![CDATA[When I founded Brandforming, I began to work with archetypes and their application to brands. The idea of brand as archetype was not something new but I sought to bring something new to it. Combining the use of archetypes with primary and secondary market research, coupled with a client workshop, has proven powerful in the]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6066</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/11/Social-Archetypes.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Social media archetypes and their relationship to your brand]]></media:description>
		</media:content>	</item>
		<item>
		<title>All media is exclusive media</title>
		<link>https://brandforming.com/2022/10/14/all-media-is-now-exclusive-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 14 Oct 2022 18:51:45 +0000</pubDate>
				<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Media planning]]></category>
		<category><![CDATA[Patagonia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6035</guid>

					<description><![CDATA[There was a time when almost all media was inclusive. The old analogue days of 13 TV Channels, rooftop antennae, a handful of news programing and perhaps a few dozen major newspapers and magazines. There were some specialized publications, and radio stations were somewhat local, but they were the exceptions. Media was broadly casted by]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6035</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/10/Patagonia-Pub-Photo-Guy-Mastrion.jpg?fit=1024%2C576&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Patagonia Pub Photo- Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-14-13.07.22-monumental-greek-statue-of-an-eye-ball-in-a-square.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
		</media:content>	</item>
		<item>
		<title>Truthiness can be tempting</title>
		<link>https://brandforming.com/2022/07/31/5897/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 31 Jul 2022 15:59:06 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[head for the heart]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5897</guid>

					<description><![CDATA[When I put the camera on my shoulder and the brief is in my head, I’m looking for the truth. The deeper story, the stuff beyond mere words and pictures, the stuff that reaches the heart. Truth in performance; the essence of the idea to be communicated. The process starts again in editing, to polish]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5897</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/07/Guy-Mastrion-scaled-e1665504648585.jpg?fit=1024%2C809&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
					<wfw:commentRss>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Production-Still.jpg?fit=1000%2C563&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
		</media:content>	</item>
		<item>
		<title>Words with Pictures, Skidmore College, F. William Harder Lecture</title>
		<link>https://brandforming.com/2021/06/01/skidmore-college-lecture/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Jun 2021 22:55:54 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[2021 F. William Harder Lecture]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Words with Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5709</guid>

					<description><![CDATA[Part of my work at Skidmore College as the F. William Harder Chair Professor of Business Administration includes the recruitment and production of an annual lecture. Each year, a speaker is recruited and asked to present to the students a topic within their areas of interest and expertise. This year, it was me. The link]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5709</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/06/MastrioHarderLecturePoster-1-e1622585656123.jpg?fit=722%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion F. William Harder Lecture Poster]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Obstacle is The Path</title>
		<link>https://brandforming.com/2021/05/31/the-obstacle-is-the-past/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 31 May 2021 22:15:49 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[branding]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5699</guid>

					<description><![CDATA[A brand is a problem solved. It’s as simple and as vexing as that. The obstacle for the customer is the obstacle for the brand. The vexing part comes in creating a differentiating idea that clearly positions the brand as the most appealing solution to the customer problem. In highly competitive markets, the challenge is]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5699</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/05/CHPF00592.jpg?fit=728%2C486&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[The Obstacle is The Path]]></media:description>
		</media:content>	</item>
		<item>
		<title>I was a guest on the podcast Art Buyer For Hire with Ken Zane</title>
		<link>https://brandforming.com/2020/11/03/i-was-a-guest-on-the-podcast-art-buyer-for-hire-with-ken-zane/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 21:56:35 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[art buyer for hire]]></category>
		<category><![CDATA[art buying]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[creative direction]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[ken zane]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5655</guid>

					<description><![CDATA[Ken Zane&#8217;s show  Art Buyer For Hire is about 45 minutes in length. During the show we touch on a range of topics from idea development, to execution and agency culture too. While I was chief creative officer of Palio I hired Ken in the role of art buyer-producer. It was an important moment for]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5655</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-03-at-4.57.57-PM.png?fit=472%2C474&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Screen Shot 2020-11-03 at 4.57.57 PM]]></media:description>
		</media:content>	</item>
		<item>
		<title>Unilever is a unifying force in the pursuit of value in advertising</title>
		<link>https://brandforming.com/2018/07/31/pursuing-greater-value-in-advertising/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 01 Aug 2018 02:28:38 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[creatiive]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value promise]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1821</guid>

					<description><![CDATA[Smart Brand Managers are forever scrutinizing the value they are gaining from their agencies. The ad industry is forever trying to accurately respond to the old quip, attributed to John Wannamaker, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Recently, Marc Pritchard of Unilever announced]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1821</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/Lifebouy.png?fit=742%2C454&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Lifebouy to clean up your advertising act]]></media:description>
		</media:content>	</item>
		<item>
		<title>Habitat Clothes step into the future with confidence</title>
		<link>https://brandforming.com/2018/07/30/1710/</link>
					<comments>https://brandforming.com/2018/07/30/1710/#comments</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 31 Jul 2018 02:23:51 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[insight]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1710</guid>

					<description><![CDATA[Smart clients get smart work. Habitat Clothes is a great client. Hard working, hands-on, head in the clouds with feet on the ground. Visionary and driven with a keen curiosity and willingness to learn and adapt to the changing demands of business, Suzanne Williams is a restless warrior in the battle of building her brand. ]]></description>
		
					<wfw:commentRss>https://brandforming.com/2018/07/30/1710/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1710</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Habitat.png?fit=600%2C600&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Habitat Clothes]]></media:description>
		</media:content>	</item>
		<item>
		<title>Where should we put the camera?</title>
		<link>https://brandforming.com/2018/07/09/where-should-we-put-the-camera/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 09 Jul 2018 20:02:33 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1790</guid>

					<description><![CDATA[When I first started working in the industry, I had a great experience, or I should say, set of experiences, that really enhanced my technical and artistic understanding of film and photography. Where to place the camera is one of the most important decisions we make in the effective telling of a story. When we]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1790</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/camera-close-up-macro-89118.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Where should we put the camera?]]></media:description>
		</media:content>	</item>
		<item>
		<title>The power of symbolism</title>
		<link>https://brandforming.com/2018/07/02/the-power-of-symbolism/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 02 Jul 2018 19:08:42 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[fourth of july]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[inclusiveness]]></category>
		<category><![CDATA[liberty]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[symbolism]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1765</guid>

					<description><![CDATA[Brand marks  are invested with symbolism; meaning derived from perceived value, ambition and aspiration too. On this 4th of July I thought it would be interesting to start with a consideration of Uncle Sam; a representation of the U.S. Government. The creation and evolution of Uncle Sam is an interesting story about which much has]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1765</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/440px-Unclesamwantyou.jpg?fit=440%2C584&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[440px-Unclesamwantyou]]></media:description>
		</media:content>	</item>
		<item>
		<title>Production, production, what’s your function?</title>
		<link>https://brandforming.com/2018/06/25/production-production-whats-your-function/</link>
					<comments>https://brandforming.com/2018/06/25/production-production-whats-your-function/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 25 Jun 2018 11:00:03 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[results]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1723</guid>

					<description><![CDATA[Clients hire us to produce results. The work is a means to an end and the ultimate result is measured in sales. Not awareness in and of itself, not leads, although these are steps along the path. Likes or clicks are not sales either. Actual hard-boiled sales make or break the careers of our clients.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1723</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/Production-results.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Production results]]></media:description>
		</media:content>	</item>
		<item>
		<title>Why worry about beauty?</title>
		<link>https://brandforming.com/2018/06/06/why-worry-about-beauty/</link>
					<comments>https://brandforming.com/2018/06/06/why-worry-about-beauty/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 06 Jun 2018 20:34:02 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[beauty language]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design language]]></category>
		<category><![CDATA[persuasion]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1729</guid>

					<description><![CDATA[As humans we are hard-wired to see and appreciate beauty. The impact of beauty has been studied and proven countless times. There is nothing like a beautiful face to garner our attention; one look online or on TV or in a print publication proves beauty is an effective tool of advertisers. Our fundamental appreciation of]]></description>
		
					<wfw:commentRss>https://brandforming.com/2018/06/06/why-worry-about-beauty/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1729</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/beauty.jpg?fit=1024%2C678&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[beauty by design]]></media:description>
		</media:content>	</item>
		<item>
		<title>The club of no authority</title>
		<link>https://brandforming.com/2018/05/30/the-club-of-no-authority/</link>
					<comments>https://brandforming.com/2018/05/30/the-club-of-no-authority/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 31 May 2018 00:56:46 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[no]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[yes]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand teams]]></category>
		<category><![CDATA[marketing teams]]></category>
		<category><![CDATA[No]]></category>
		<category><![CDATA[presentation]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1701</guid>

					<description><![CDATA[The problem with the word no is figuring out where it&#8217;s coming from. Turning no into yes is often a cat and mouse game with the marketing team. You might have 10 clients on a single brand with a claim to input and by the time you’re done, your big idea might not be so]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1701</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/giphy.gif?fit=500%2C281&ssl=1" type="image/gif" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[the verdict is in]]></media:description>
		</media:content>	</item>
		<item>
		<title>Bogged down in execution</title>
		<link>https://brandforming.com/2018/05/17/bogged-down-in-execution/</link>
					<comments>https://brandforming.com/2018/05/17/bogged-down-in-execution/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 17 May 2018 20:16:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1220</guid>

					<description><![CDATA[Launch print for #MonvieveMoments]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1220</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/02/Shift-Control.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Shift Control]]></media:description>
		</media:content>	</item>
		<item>
		<title>Volpi Foods, a finely crafted Italian American brand</title>
		<link>https://brandforming.com/2018/05/01/volpi-foods-a-finely-crafted-italian-american-brand/</link>
					<comments>https://brandforming.com/2018/05/01/volpi-foods-a-finely-crafted-italian-american-brand/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 May 2018 21:20:58 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1719</guid>

					<description><![CDATA[When Tim Urban calls, we listen. Tim is a seasoned media maven and chief commercial officer that enjoys and respects creativity anchored in sound insight-driven strategy. He&#8217;s our kind of guy and Volpi is our kind of brand. Delicious. Our extensive brand analysis and strategic recommendations coupled with our creativity cooked up the perfect recipe]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1719</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/Urban.jpg?fit=1024%2C682&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Tim Urban]]></media:description>
		</media:content>	</item>
		<item>
		<title>I’m going back to college. Here’s why:</title>
		<link>https://brandforming.com/2017/07/19/im-going-back-college-heres/</link>
					<comments>https://brandforming.com/2017/07/19/im-going-back-college-heres/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 19 Jul 2017 13:00:16 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[student creativity]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1651</guid>

					<description><![CDATA[For over a decade, I’ve been a regular guest speaker at Skidmore College in the classroom of Professor Christine Page. I’ve offered my POV on creativity, advertising, branding and marketing and have done ideation workshops with the students. I really enjoy working with Christine and her students because it’s fun and rewarding to share my]]></description>
		
					<wfw:commentRss>https://brandforming.com/2017/07/19/im-going-back-college-heres/feed/</wfw:commentRss>
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		<post-id xmlns="com-wordpress:feed-additions:1">1651</post-id>
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				<media:description type="plain"><![CDATA[time for college]]></media:description>
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		<title>Italian fashion and collaborating with Michelangelo</title>
		<link>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/</link>
					<comments>https://brandforming.com/2016/05/15/high-fashion-collaboration-michelangelo/#comments</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 20:52:17 +0000</pubDate>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
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		<category><![CDATA[art direction]]></category>
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		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[italian design]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1056</guid>

					<description><![CDATA[In April Team Brandforming was on location in Florence Italy at the incredible Belmond, Villa San Michele, shooting our campaign for Monvieve. Monvieve is a haute couture Italian Fashion Brand. Monvieve designs and handcrafts bespoke bridal veils in Italy. Each veil is a unique work of art, as fine and beautiful as you can imagine.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1056</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2016/05/MonvieveMoments.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[#MonvieveMoments]]></media:description>
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		<title>Robot Love, the science behind computer science</title>
		<link>https://brandforming.com/2016/05/15/robot-love-2/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sun, 15 May 2016 19:14:11 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=1029</guid>

					<description><![CDATA[Brandforming was on location at Carnegie Mellon filming a PSA for the Computer Science Teachers Association. We nicknamed the spot Robot Love.   After months of work and insight development, derived from one-on-one interviews, we finally rolled cameras. Special thanks here to our partners Associations Development Group for bringing Brandforming on as collaborators. We created 5 different]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1029</post-id>
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				<media:description type="plain"><![CDATA[RoboPortrait]]></media:description>
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		<title>Unstuck Yourself With Incongruity</title>
		<link>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/</link>
					<comments>https://brandforming.com/2015/11/19/unstuck-yourself-with-incongruity/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Thu, 19 Nov 2015 20:00:43 +0000</pubDate>
				<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
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		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brain function]]></category>
		<category><![CDATA[incongruity]]></category>
		<category><![CDATA[Pharma beach]]></category>
		<guid isPermaLink="false">http://brandforming.wpengine.com/?p=639</guid>

					<description><![CDATA[When you are looking for something new and different and captivating, look to your right. When you are looking for something familiar and undifferentiated and understood look to your left. When thinking up ideas and reviewing concepts and potential ways to execute them it is essential to consider the inherent tension in the idea, the]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">639</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/11/Right-brain-incongruity2.jpg?fit=1024%2C653&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Right brain incongruity]]></media:description>
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