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	<title>brand design Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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		<title>All media is exclusive media</title>
		<link>https://brandforming.com/2022/10/14/all-media-is-now-exclusive-media/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Fri, 14 Oct 2022 18:51:45 +0000</pubDate>
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		<category><![CDATA[Patagonia]]></category>
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					<description><![CDATA[There was a time when almost all media was inclusive. The old analogue days of 13 TV Channels, rooftop antennae, a handful of news programing and perhaps a few dozen major newspapers and magazines. There were some specialized publications, and radio stations were somewhat local, but they were the exceptions. Media was broadly casted by]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[Patagonia Pub Photo- Guy Mastrion]]></media:description>
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		<title>Customer retention through attrition</title>
		<link>https://brandforming.com/2022/07/24/customer-retention-through-attrition/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 24 Jul 2022 22:08:05 +0000</pubDate>
				<category><![CDATA[brand design]]></category>
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		<category><![CDATA[brand experience]]></category>
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					<description><![CDATA[Brands such as Spectrum are, for all intents and purposes, monopolies. Their monopolistic stature affords them the illusion that they do not need to be the best in total quality. I finally cut the cable cord and will just go forward with Spectrum internet service. The value proposition of cable TV evaporated long ago. I’m]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[DALL·E 2022-07-24 17.56.14 &#8211; line of people waiting in outer space]]></media:description>
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