<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:media="http://search.yahoo.com/mrss/">

<channel>
	<title>audio Archives &#187; Brandforming</title>
	<atom:link href="https://brandforming.com/category/audio/feed/" rel="self" type="application/rss+xml" />
	<link></link>
	<description>Head for the Heart</description>
	<lastBuildDate>Sun, 23 Apr 2023 23:00:05 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.3</generator>

<image>
	<url>https://i0.wp.com/brandforming.com/wp-content/uploads/2015/06/BFFAV-55933078v1_site_icon.png?fit=32%2C32&#038;ssl=1</url>
	<title>audio Archives &#187; Brandforming</title>
	<link></link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">92720388</site>	<item>
		<title>The loudness tactic by content makers is a fool’s game.</title>
		<link>https://brandforming.com/2023/04/23/the-loudness-tactic-by-content-makers-is-a-fools-game/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 23 Apr 2023 21:35:47 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[brand experience design]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the web]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[user experience]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6233</guid>

					<description><![CDATA[In my personal quest to make YouTube more enjoyable, here’s a tip to all of you content creators out there. There is such a thing as acceptable audio levels. Even among those that seem to understand the principles, there are many content publishers that believe it is ok to blast their cheesy intro music. There]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6233</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/04/DALL%C2%B7E-2023-04-23-17.17.45-a-person-with-their-fingers-sticking-in-their-ears-with-a-painful-expression-on-their-face.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-04-23 17.17.45 &#8211; a person with their fingers sticking in their ears with a painful expression on their face]]></media:description>
		</media:content>	</item>
		<item>
		<title>The ear is the avenue to the heart.   -Voltaire</title>
		<link>https://brandforming.com/2022/12/06/the-ear-is-the-avenue-to-the-heart-voltaire/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 06 Dec 2022 15:57:54 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[ears]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[hearing]]></category>
		<category><![CDATA[mics]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[sound design]]></category>
		<category><![CDATA[sound quality]]></category>
		<category><![CDATA[soundscape]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6083</guid>

					<description><![CDATA[Here’s a challenge; find two pieces of content on the web, one with good quality audio and a poor image and the other with good image and poor audio. Which one keeps you more engaged?  A recent study suggests that inferior quality audio reduces credibility of the content. You can read the findings here. If]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6083</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/02/DALL%C2%B7E-2023-02-04-17.41.35-two-human-ears-forming-a-red-heart.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-02-04 17.41.35 &#8211; two human ears forming a red heart]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your lips are moving but I can’t hear what you are saying.</title>
		<link>https://brandforming.com/2022/09/27/your-lips-are-moving-but-i-cant-hear-what-you-are-saying/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 27 Sep 2022 14:54:31 +0000</pubDate>
				<category><![CDATA[audio]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[lighting]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6000</guid>

					<description><![CDATA[In the world of corporate content creation, it often happens that the work is evenly lit, the sound is good, and the music is canned. It’s workman like but lacks dynamism. The work can feel like a forced march through a shot list vs delivering a story. When I see work like this it’s almost]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6000</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/09/DALL%C2%B7E-2022-09-26-14.06.35-a-person-without-ears.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-09-26 14.06.35 &#8211; a person without ears]]></media:description>
		</media:content>	</item>
	</channel>
</rss>
