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	<title>art direction Archives &#187; Brandforming</title>
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	<title>art direction Archives &#187; Brandforming</title>
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		<title>Slow-Motion Sickness</title>
		<link>https://brandforming.com/2023/02/04/slow-motion-sickness/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 04 Feb 2023 22:21:49 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[cinematographer]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[director of photography]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[cinematography]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6141</guid>

					<description><![CDATA[Asynchronous and disharmonious, the overuse of slow motion has become a sickness, a plague on the timeline of corporate video. Slow motion is very often beautiful to watch, but it should be used with intention and in support of some action or emotion essential to the story. Used appropriately, like close-ups, like a spice, it]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6141</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2023-02-04 17.06.22 &#8211; a person vomiting tV sets]]></media:description>
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		<title>Simplicity is recompense for years of effort.</title>
		<link>https://brandforming.com/2022/08/14/simplicity-is-recompense-for-years-of-effort/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 14 Aug 2022 17:15:05 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
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		<category><![CDATA[creative agency]]></category>
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		<category><![CDATA[Head For The Heart]]></category>
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		<category><![CDATA[storytelling]]></category>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[Writer]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simplicity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5914</guid>

					<description><![CDATA[The world will never be less chaotic than it is right now. That is so say, the complexity of life will continue to challenge us. In the presence of ever-expanding complexity, how do we get our story through the noise? How best to communicate our ideas? A singularity of vision with a concise understanding of]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5914</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2022-08-14 13.07.22 &#8211; monumental greek statue of an eye ball in a square]]></media:description>
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		<title>La Marca for French Vogue shot by Guy Bourdin.</title>
		<link>https://brandforming.com/2021/03/11/la-marca-shoe-ad-for-french-vogue-shot-by-guy-bourdin-from-back-in-the-day/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 11 Mar 2021 20:00:09 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[French Vogue]]></category>
		<category><![CDATA[Guy Bourdin]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5680</guid>

					<description><![CDATA[La Marca shoes for French Vogue, photography Guy Bourdin. This is a campaign I worked on in the early 80&#8217;s. Mr. Bourdin, projected his image onto a black and white TV, then made another image. We double up the image to create a spread. Classic black and white aesthetic, French style and clever art direction]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5680</post-id>
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				<media:description type="plain"><![CDATA[La Marca French Vogue]]></media:description>
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		<item>
		<title>Why worry about beauty?</title>
		<link>https://brandforming.com/2018/06/06/why-worry-about-beauty/</link>
					<comments>https://brandforming.com/2018/06/06/why-worry-about-beauty/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 06 Jun 2018 20:34:02 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
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		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[beauty language]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design language]]></category>
		<category><![CDATA[persuasion]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1729</guid>

					<description><![CDATA[As humans we are hard-wired to see and appreciate beauty. The impact of beauty has been studied and proven countless times. There is nothing like a beautiful face to garner our attention; one look online or on TV or in a print publication proves beauty is an effective tool of advertisers. Our fundamental appreciation of]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1729</post-id>
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				<media:description type="plain"><![CDATA[beauty by design]]></media:description>
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		<item>
		<title>Monvieve graces the pages of Grace Ormonde</title>
		<link>https://brandforming.com/2017/03/11/monvieve-graces-the-pages-of-grace-ormond/</link>
					<comments>https://brandforming.com/2017/03/11/monvieve-graces-the-pages-of-grace-ormond/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Sat, 11 Mar 2017 14:08:27 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[bridal]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[italian design]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1248</guid>

					<description><![CDATA[The Monvieve print campaign as featured in Grace Ormonde.
#MonvieveMoments #GraceOrmonde #Brandforming
]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1248</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/05/Monvieve-_Mockups_grace.jpg?fit=1024%2C673&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Grace Ormonde]]></media:description>
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		<item>
		<title>The making of #MonvieveMoments</title>
		<link>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/</link>
					<comments>https://brandforming.com/2017/02/08/the-making-of-monvievemoments/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Wed, 08 Feb 2017 22:16:20 +0000</pubDate>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[beauty]]></category>
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		<category><![CDATA[PR]]></category>
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		<category><![CDATA[italian design]]></category>
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		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1177</guid>

					<description><![CDATA[Luxury brands succeed by creating connections with their buyers through insights that leverage value against deep seated emotional needs. These emotional values last a lifetime because they are not driven by trends but rather by qualities inherent in the buyer. Understanding these connections is at the heart of branding. At one time, the bespoke nature]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1177</post-id>
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				<media:description type="plain"><![CDATA[monvieve3]]></media:description>
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