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	<title>Ai Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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		<title>ChatGTP and USP</title>
		<link>https://brandforming.com/2023/06/28/chat-gtp-and-usp/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 28 Jun 2023 19:40:01 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ai]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ChatGTP]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[Reality in Advertising]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[unique selling proposition]]></category>
		<category><![CDATA[USP]]></category>
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					<description><![CDATA[If you know USP then you’ll not be surprised that Chat GTP delivers USP as one of the key elements of a successful advertising campaign. If you do not know Rosser Reeves and USP, you poor impoverished soul, buy this book: Reality in Advertising You can also gain a bit of contemporary context here in]]></description>
		
		
		
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				<media:description type="plain"><![CDATA[Reality in Advertising by Rosser Reeves]]></media:description>
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