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	<title>presentations Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>presentations Archives &#187; Brandforming</title>
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		<title>The Give and The Take</title>
		<link>https://brandforming.com/2022/08/28/the-give-and-the-take/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 28 Aug 2022 14:10:21 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agency selection]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[vendor selection]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5933</guid>

					<description><![CDATA[It was the second meeting. The first was a year ago. The client asked for the second meeting to discuss an update to their business challenges. The first meeting seemed to go well. The indications were positive. During the first credentials meeting, the client was highly engaged, asked tough questions, agreed vigorously with the answers.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5933</post-id>
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				<media:description type="plain"><![CDATA[DALL·E 2022-08-25 15.15.23 cow]]></media:description>
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		<title>Words with Pictures, Skidmore College, F. William Harder Lecture</title>
		<link>https://brandforming.com/2021/06/01/skidmore-college-lecture/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Jun 2021 22:55:54 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[insight]]></category>
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		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[2021 F. William Harder Lecture]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Words with Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5709</guid>

					<description><![CDATA[Part of my work at Skidmore College as the F. William Harder Chair Professor of Business Administration includes the recruitment and production of an annual lecture. Each year, a speaker is recruited and asked to present to the students a topic within their areas of interest and expertise. This year, it was me. The link]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5709</post-id>
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				<media:description type="plain"><![CDATA[Guy Mastrion F. William Harder Lecture Poster]]></media:description>
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		<title>Creativity is a process, but process is not creativity.</title>
		<link>https://brandforming.com/2018/08/13/creativity-is-a-process-but-process-is-not-creativity/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 14 Aug 2018 01:36:24 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1838</guid>

					<description><![CDATA[Agency process is a balancing act. Too little process, and an agency will eventually fail to deliver and will go broke in the process. Too much process kills the creativity of the organization. Having recently been a fly on the wall during client-led agency reviews, it is easy to spot the winners and losers. The]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1838</post-id>
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				<media:description type="plain"><![CDATA[Creativity is a process but process is not creativity]]></media:description>
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		<title>The power of symbolism</title>
		<link>https://brandforming.com/2018/07/02/the-power-of-symbolism/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 02 Jul 2018 19:08:42 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Art + Work]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[fourth of july]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[inclusiveness]]></category>
		<category><![CDATA[liberty]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[symbolism]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1765</guid>

					<description><![CDATA[Brand marks  are invested with symbolism; meaning derived from perceived value, ambition and aspiration too. On this 4th of July I thought it would be interesting to start with a consideration of Uncle Sam; a representation of the U.S. Government. The creation and evolution of Uncle Sam is an interesting story about which much has]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1765</post-id>
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				<media:description type="plain"><![CDATA[440px-Unclesamwantyou]]></media:description>
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		<title>The club of no authority</title>
		<link>https://brandforming.com/2018/05/30/the-club-of-no-authority/</link>
					<comments>https://brandforming.com/2018/05/30/the-club-of-no-authority/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 31 May 2018 00:56:46 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[no]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[yes]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand teams]]></category>
		<category><![CDATA[marketing teams]]></category>
		<category><![CDATA[No]]></category>
		<category><![CDATA[presentation]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1701</guid>

					<description><![CDATA[The problem with the word no is figuring out where it&#8217;s coming from. Turning no into yes is often a cat and mouse game with the marketing team. You might have 10 clients on a single brand with a claim to input and by the time you’re done, your big idea might not be so]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1701</post-id>
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				<media:description type="plain"><![CDATA[the verdict is in]]></media:description>
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