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	<title>agency life Archives &#187; Brandforming</title>
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	<description>Head for the Heart</description>
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	<title>agency life Archives &#187; Brandforming</title>
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		<title>Aversion Control</title>
		<link>https://brandforming.com/2023/10/17/aversion-control/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 17 Oct 2023 22:30:48 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mentorship]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[in-person]]></category>
		<category><![CDATA[management and business]]></category>
		<category><![CDATA[return to office]]></category>
		<category><![CDATA[slack time]]></category>
		<category><![CDATA[virtual]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6597</guid>

					<description><![CDATA[One thing I’ve noticed in this semi-post pandemic work world is that despite demands by many companies that people return to the office, many people continue to work with a remote mindset. There seems to be an aversion to getting together in the same room and hashing it out, whatever it is. Physically, on days]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6597</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/10/DALL%C2%B7E-2023-10-17-18.16.53-Illustration-of-two-people-in-the-same-office-back-to-back-staring-off-into-space-smiling.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-10-17 18.16.53 &#8211; Illustration of two people in the same office back to back staring off into space smiling]]></media:description>
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		<item>
		<title>During an expanding economy everyone looks like a marketing genius.</title>
		<link>https://brandforming.com/2023/05/04/during-an-expanding-economy-everyone-looks-like-a-marketing-genius/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 04 May 2023 23:37:22 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand integrity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6254</guid>

					<description><![CDATA[Lately, the economic climate is beginning to feel a bit unsatisfactory. We’ve lived through and survived economic downturns before if that’s what this is. Marketing in a downturn is never fun. Budgets get cut and tougher questions get asked. Inadequate answers abound. Suddenly, the marketing wunderkind down the hall has lost the hop in her]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6254</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/05/Patience-Fortitude.jpg?fit=1024%2C568&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Patience &#038; Fortitude]]></media:description>
		</media:content>	</item>
		<item>
		<title>Uninvited Guests</title>
		<link>https://brandforming.com/2023/01/26/uninvited-guests/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 26 Jan 2023 18:59:29 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[bad actors]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6118</guid>

					<description><![CDATA[The air was blue with my rants as I discovered my site had been hacked. The blog section filled with spammy, fraudulent posts &#8212; from the bizarre to the disgusting. I removed all the bad posts and changed my login credentials, only to discover a few weeks later they were back in my site. How?]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6118</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2023/01/DALL%C2%B7E-2023-01-26-13.49.51-a-snake-inside-a-bird-house-in-the-style-of-salvador-dali.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2023-01-26 13.49.51 &#8211; a snake inside a bird house in the style of salvador dali]]></media:description>
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		<item>
		<title>Leave your creative team alone</title>
		<link>https://brandforming.com/2022/12/14/leave-your-creative-team-alone/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 14 Dec 2022 16:57:15 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative team]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[creative teams]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=6089</guid>

					<description><![CDATA[Disrupting your creative team is a detriment to their productivity. You may not want to believe it, but it&#8217;s true. The agency ecosystem is rife with meetings, some days are spent almost entirely in meetings. Meetings are not the only black hole. There are the armies of account service personnel, project managers and producers who]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6089</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/12/DALL%C2%B7E-2022-12-14-11.42.41-a-hand-in-front-of.-camera-lens-stopping-the-picture.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-12-14 11.42.41 &#8211; a hand in front of. camera lens stopping the picture]]></media:description>
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		<item>
		<title>Utilization and Labor</title>
		<link>https://brandforming.com/2022/09/03/utilization-and-labor/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sat, 03 Sep 2022 19:54:21 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[utilization]]></category>
		<category><![CDATA[celebration]]></category>
		<category><![CDATA[labor day]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5940</guid>

					<description><![CDATA[According to American labor leaders and pioneers, Labor Day celebrates the everyday men and women who work to create &#8220;all the grandeur we behold.&#8221; Created as a holiday to celebrate the laboring classes, it honors workers and workers&#8217; rights, like paid sick days, 40-hour workweek and fair working conditions, as well as their contributions to &#8220;America&#8217;s strength,]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5940</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/09/DALL%C2%B7E-2022-09-03-16.09.22-Female-Scales-of-justice-figure-falling-over.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-09-03 16.09.22 &#8211; Female Scales of justice figure falling over]]></media:description>
		</media:content>	</item>
		<item>
		<title>The Give and The Take</title>
		<link>https://brandforming.com/2022/08/28/the-give-and-the-take/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Sun, 28 Aug 2022 14:10:21 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[agency selection]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[vendor selection]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5933</guid>

					<description><![CDATA[It was the second meeting. The first was a year ago. The client asked for the second meeting to discuss an update to their business challenges. The first meeting seemed to go well. The indications were positive. During the first credentials meeting, the client was highly engaged, asked tough questions, agreed vigorously with the answers.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5933</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2022/08/DALL%C2%B7E-2022-08-25-15.15.23-cow.png?fit=1024%2C1024&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[DALL·E 2022-08-25 15.15.23 cow]]></media:description>
		</media:content>	</item>
		<item>
		<title>Your brand story well told</title>
		<link>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/</link>
					<comments>https://brandforming.com/2022/01/18/content-is-delegitimizing-advertising/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 18 Jan 2022 23:46:53 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[commercial content production]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[TV commericals]]></category>
		<category><![CDATA[TV Spots]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[Commercial Production]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Documentary]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<category><![CDATA[Your Brand Story]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1692</guid>

					<description><![CDATA[Block, Light, Rehearse, Shoot. It’s happened before, technology democratizes an industry and craft suffers before it rises again. There is a rash of technique over substance. We need a conscious return to the craft of story in the creation and execution of brand ideas. The art of the story must be paramount to the art]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1692</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/Production-Still.jpg?fit=1000%2C563&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Commercial Production]]></media:description>
		</media:content>	</item>
		<item>
		<title>Words with Pictures, Skidmore College, F. William Harder Lecture</title>
		<link>https://brandforming.com/2021/06/01/skidmore-college-lecture/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 01 Jun 2021 22:55:54 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[Skidmore College]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[2021 F. William Harder Lecture]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[Words with Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5709</guid>

					<description><![CDATA[Part of my work at Skidmore College as the F. William Harder Chair Professor of Business Administration includes the recruitment and production of an annual lecture. Each year, a speaker is recruited and asked to present to the students a topic within their areas of interest and expertise. This year, it was me. The link]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5709</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2021/06/MastrioHarderLecturePoster-1-e1622585656123.jpg?fit=722%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Guy Mastrion F. William Harder Lecture Poster]]></media:description>
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		<item>
		<title>I was a guest on the podcast Art Buyer For Hire with Ken Zane</title>
		<link>https://brandforming.com/2020/11/03/i-was-a-guest-on-the-podcast-art-buyer-for-hire-with-ken-zane/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 21:56:35 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Head For The Heart]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[professor]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[vocal pictures]]></category>
		<category><![CDATA[agency culture]]></category>
		<category><![CDATA[art buyer for hire]]></category>
		<category><![CDATA[art buying]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[creative direction]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[ken zane]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Vocal Pictures]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=5655</guid>

					<description><![CDATA[Ken Zane&#8217;s show  Art Buyer For Hire is about 45 minutes in length. During the show we touch on a range of topics from idea development, to execution and agency culture too. While I was chief creative officer of Palio I hired Ken in the role of art buyer-producer. It was an important moment for]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">5655</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-03-at-4.57.57-PM.png?fit=472%2C474&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Screen Shot 2020-11-03 at 4.57.57 PM]]></media:description>
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		<item>
		<title>Creativity is a process, but process is not creativity.</title>
		<link>https://brandforming.com/2018/08/13/creativity-is-a-process-but-process-is-not-creativity/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Tue, 14 Aug 2018 01:36:24 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<category><![CDATA[creativity]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1838</guid>

					<description><![CDATA[Agency process is a balancing act. Too little process, and an agency will eventually fail to deliver and will go broke in the process. Too much process kills the creativity of the organization. Having recently been a fly on the wall during client-led agency reviews, it is easy to spot the winners and losers. The]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1838</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/08/Assmbly-Line-Workers-Ford-.png?fit=952%2C859&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Creativity is a process but process is not creativity]]></media:description>
		</media:content>	</item>
		<item>
		<title>Unilever is a unifying force in the pursuit of value in advertising</title>
		<link>https://brandforming.com/2018/07/31/pursuing-greater-value-in-advertising/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Wed, 01 Aug 2018 02:28:38 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[brand integrity]]></category>
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		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[brand management]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[creatiive]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value promise]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1821</guid>

					<description><![CDATA[Smart Brand Managers are forever scrutinizing the value they are gaining from their agencies. The ad industry is forever trying to accurately respond to the old quip, attributed to John Wannamaker, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Recently, Marc Pritchard of Unilever announced]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1821</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/Lifebouy.png?fit=742%2C454&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Lifebouy to clean up your advertising act]]></media:description>
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		<title>The power of symbolism</title>
		<link>https://brandforming.com/2018/07/02/the-power-of-symbolism/</link>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 02 Jul 2018 19:08:42 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Art + Work]]></category>
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		<category><![CDATA[culture]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[your story]]></category>
		<category><![CDATA[fourth of july]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[inclusiveness]]></category>
		<category><![CDATA[liberty]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[symbolism]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1765</guid>

					<description><![CDATA[Brand marks  are invested with symbolism; meaning derived from perceived value, ambition and aspiration too. On this 4th of July I thought it would be interesting to start with a consideration of Uncle Sam; a representation of the U.S. Government. The creation and evolution of Uncle Sam is an interesting story about which much has]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1765</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/07/440px-Unclesamwantyou.jpg?fit=440%2C584&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[440px-Unclesamwantyou]]></media:description>
		</media:content>	</item>
		<item>
		<title>Production, production, what’s your function?</title>
		<link>https://brandforming.com/2018/06/25/production-production-whats-your-function/</link>
					<comments>https://brandforming.com/2018/06/25/production-production-whats-your-function/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Mon, 25 Jun 2018 11:00:03 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[results]]></category>
		<guid isPermaLink="false">https://brandforming.com/?p=1723</guid>

					<description><![CDATA[Clients hire us to produce results. The work is a means to an end and the ultimate result is measured in sales. Not awareness in and of itself, not leads, although these are steps along the path. Likes or clicks are not sales either. Actual hard-boiled sales make or break the careers of our clients.]]></description>
		
					<wfw:commentRss>https://brandforming.com/2018/06/25/production-production-whats-your-function/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1723</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/06/Production-results.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Production results]]></media:description>
		</media:content>	</item>
		<item>
		<title>The club of no authority</title>
		<link>https://brandforming.com/2018/05/30/the-club-of-no-authority/</link>
					<comments>https://brandforming.com/2018/05/30/the-club-of-no-authority/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 31 May 2018 00:56:46 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[no]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[yes]]></category>
		<category><![CDATA[big ideas]]></category>
		<category><![CDATA[brand teams]]></category>
		<category><![CDATA[marketing teams]]></category>
		<category><![CDATA[No]]></category>
		<category><![CDATA[presentation]]></category>
		<guid isPermaLink="false">https://brandforming.wpengine.com/?p=1701</guid>

					<description><![CDATA[The problem with the word no is figuring out where it&#8217;s coming from. Turning no into yes is often a cat and mouse game with the marketing team. You might have 10 clients on a single brand with a claim to input and by the time you’re done, your big idea might not be so]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1701</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2018/05/giphy.gif?fit=500%2C281&ssl=1" type="image/gif" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[the verdict is in]]></media:description>
		</media:content>	</item>
		<item>
		<title>Bogged down in execution</title>
		<link>https://brandforming.com/2018/05/17/bogged-down-in-execution/</link>
					<comments>https://brandforming.com/2018/05/17/bogged-down-in-execution/#respond</comments>
		
		<dc:creator><![CDATA[Guy Mastrion]]></dc:creator>
		<pubDate>Thu, 17 May 2018 20:16:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[brand ideas]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[brand idea]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Client-Agency Relationships]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=1220</guid>

					<description><![CDATA[Launch print for #MonvieveMoments]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1220</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2017/02/Shift-Control.jpg?fit=1024%2C683&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Shift Control]]></media:description>
		</media:content>	</item>
		<item>
		<title>Take two for ideation</title>
		<link>https://brandforming.com/2016/02/22/brandforming-go-go/</link>
					<comments>https://brandforming.com/2016/02/22/brandforming-go-go/#respond</comments>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Tue, 23 Feb 2016 00:31:59 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[head for the heart]]></category>
		<category><![CDATA[idea fuel]]></category>
		<category><![CDATA[insight]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=974</guid>

					<description><![CDATA[I took this picture of two espresso cups at one of our infamous creative rave sessions, this  time we were in Miami cooking up some big ideas for a global healthcare brand. Espresso is a hot commodity at these sessions. We often go at ideation for days on end. Our energy stores can run low]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">974</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/05/ImmersvEspresso-copy.png?fit=699%2C672&ssl=1" type="image/png" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Double Espresso]]></media:description>
		</media:content>	</item>
		<item>
		<title>Voices from the back of the drawer</title>
		<link>https://brandforming.com/2015/12/31/merger-voices-from-the-back-of-the-drawer/</link>
		
		<dc:creator><![CDATA[Flat Stanley]]></dc:creator>
		<pubDate>Fri, 01 Jan 2016 03:00:11 +0000</pubDate>
				<category><![CDATA[agency life]]></category>
		<category><![CDATA[Brandforming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[guy mastrion]]></category>
		<category><![CDATA[HeadForTheHeart]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[mergers]]></category>
		<category><![CDATA[Pencils]]></category>
		<guid isPermaLink="false">http://www.brandforming.wpengine.com/?p=884</guid>

					<description><![CDATA[Reflections on mergers and IPO's in advertising ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">884</post-id>
		<media:content url="https://i0.wp.com/brandforming.com/wp-content/uploads/2015/12/PencilMerger.jpg?fit=1024%2C1024&ssl=1" type="image/jpeg" medium="image" width="100%" height="auto">
				<media:description type="plain"><![CDATA[Pencil Merger]]></media:description>
		</media:content>	</item>
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