Peter is a brand strategist, who uses client workshops and creativity to unleash his clients inner insights, crafting strategies that are relevant to market needs and that the organization can effectively execute.
Peter left his native UK at 16 moving to Italy and a career in advertising that, without interruption, spans 32 years.
He began working, initially as a creative, in local independent agencies and multinationals on FMCG, services, durable wares for many national and international clients and products.
In 1999, following a precocious interest in the creative potential of computers, Peter founded a digital agency where as managing director, for over six years, he built a team that created many global digital resources for international clients.
In 2005 he founded a healthcare agency in Milan, in partnership with inVentiv and led the start-up to commercial success and organizational solidity.
Within inVentiv he was promoted to Chief Creative Officer inVentiv Health Communications Europe, where he lead a multinational creative team and was head of strategic planning.
In pharma he has worked extensively on a global and regional level, in a variety of product categories, across all lifecycle stages and multiple stakeholders on individual brands and therapeutic portfolios for most of the top 25 global pharma companies.
In 2013 he left inVentiv and supplies his services and experience to brands as a consultant.
Peter, Multinational man of brands, Rides thermal waves